Finding purpose in crisis: Brands, COVID-19, and social responsibility - a podcast by GfK

COVID-19 and the racial equality movement have raised the stakes when it comes to social responsibility, and brands cannot sit still. In today’s world, issuing predictable press releases followed up with little action simply won’t cut it. In this episode, brand experts Eric Villain and Amy Wills explore the opportunities and pitfalls for brands in this fraught landscape. How can brands make a difference while staying true to their identities and consumer expectations? How can they discover a renewed sense of purpose in the middle of crisis?

 

More Information:

eBook: Discover your brand's authentic purpose & build deeper consumer connections

Further episodes of Thinking Ahead: Your Leading-Edge Insights Podcast

Further podcasts by GfK

Website of GfK