How brands can win consumers' hearts in the new marketplace - a podcast by GfK

from 2021-05-19T12:00

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The past year has changed consumer experience is changing brand relationships in every category. In this episode, we give you an audio version of GfK's recent webinar, "How brands can win consumers' hearts in the new marketplace," where experts discussed the changing nature of brand engagement and purchase decision making. Tune in to understand how brands can create a sense of loyalty through meaning and value while understanding the risks and rewards in taking political and social stands.

Guests:

Natasha Stevens, EVP, Strategy & Innovation, GfK

Eric Wagatha, SVP, Consumer Insights, GfK

Amy Wills, VP, Marketing Effectiveness, GfK

Resources:

Full video recording: How brands can win consumers' hearts in the new marketplace

eBook: How can brands connect with wary consumers in today’s fragile marketplace?