How can brands embrace sustainability in meaningful and believable ways? - a podcast by GfK

from 2021-08-11T12:00

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4 in 10 Americans said the pandemic has made them more likely to take an active part in environmental causes. Question is, where do brands fit in? In this episode, industry experts from Clorox, Goodyear, and Loftex share how sustainability plays a part in their businesses -- from internal processes to their products on the shelves – and offer advice on putting a long-term environmental commitment into action.

Guests:

Karen Chen, Director, Research & Insights, Clorox

Christian Thompson, Director of Insights and Category Management, Goodyear

Charles Gaenslen, CEO, Loftex

Resources:

Guidebook: Brands navigating through sustainability

Video: Rethinking Sustainability: Defining new strategies for brands