Ideologies, brands&Americans: How polarization is shaking up the consumer landscape - a podcast by GfK

from 2021-08-26T10:55:27

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Defining and aligning with their ideological “tribes” is a growing priority for Americans – and this polarization is driving more and more brand relationships. In this episode, we take a look at how consumers’ ideologies affect their choices in brands -- and their opinions about each other. Tune in to hear how Americans are most polarized, how we align – and, ultimately, the role of brands in customers’ beliefs and decisions.

Guests: Rachel Bonsignore, VP, and consultant, GfK Consumer Life

Resources:

Whitepaper: Divided we stand: Decoding the citizen shopper