The Art of Digital Ad Targeting - a podcast by GfK
from 2020-05-13T16:20:55
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In this episode, we sit down for a panel discussion with GfK's Natasha Stevens, MRI-Simmons' Josh Pisano, and Dstillery's Chris Boon to talk about digital ad targeting. How are consumer “segments” developed? What can be done to make them more accurate? And why is data so important for accurate targetings?
More Information:
Further episodes of Thinking Ahead: Your Leading-Edge Insights Podcast
Further podcasts by GfK
Website of GfK