The "dark" side of the marketing - a podcast by GfK

It's unknown and untrackable... or is it? 90% of ads are targeted to only select consumers and impossible to measure, until now. In this episode, we sit down with Natasha Stevens, EVP at GfK as she helps shed some "light" on all the marketing you can't see.

More Information:

Leverage the Power of Dark Marketing [video]: https://hubs.ly/H0n45DT0 

Further episodes of Thinking Ahead: Your Leading-Edge Insights Podcast

Further podcasts by GfK

Website of GfK