UK: Why buy in a cost-of-living crisis? - a podcast by GfK

In this Thinking Ahead podcast, Neil Bellamy our Consumer Insights expert and Helen Collins our Home Appliances Industry expert, discuss the who, what and why of buying in a cost-of-living crisis. Consumer confidence is still in negative figures as we head into the busiest time of the retail calendar. Understanding what makes people buy is business critical, especially in a ‘Golden Quarter’. They’ll talk through the reasons to buy MDA, SDA and CE products, differences in behaviour by consumer group, and emerging purchase patterns. Tune in now!

Additionally, if you want to hear full insights from our recent UK Insights Breakfast event where we drill down into even more details please follow this link and listen on demand >>

 

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