What is means to have a 'healthy' brand - a podcast by GfK

from 2021-04-19T08:32

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In today's times, brands are expected to be more than a logo. Consumers expect them to take action- to show their authentic worth. While many things have changed, the core pillars of brand building have not. In this episode, Managing Director of GfK Marketing Effectiveness, Eric Villain, explains the true need for a healthy brand and what it takes to get there. How can brands create meaningful connections with their consumers?

Guest: Eric Villain, Managing Director, GfK Marketing Effectiveness

Resources:

Report: Brand Unchained: Unleash the power of brand and unlock business performance

eBook: Getting the essence of brand health

Podcast: Finding purpose in crisis: Brands, COVID-19, and social responsibility