What you need to know about B2B influencer marketing - a podcast by GfK

from 2021-02-10T12:05

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When someone says "influencer marketing," your brain goes straight to consumer products. However, B2B influencer marketing reasons to be even more critical. 19% of all purchases are influenced by word of mouth; that number jumps to 91% in the B2B space. In this episode, influencers and experts Rachel Miller, Evan Kristel, and Jola Burnett take us into the B2B influencer world that showcases the power of decision-makers. How does B2B influencing fit into your next marketing campaign? Tune in to find out.



Guests: 



  • Rachel Miller, Global Influencer Marketing Lead at SAP (Connect on: Twitter | LinkedIn)


  • Evan Kirstel, Evangelist and Co-founder, eViRa Health  (Connect on: Twitter | LinkedIn)


  • Jola Burnett, VP, Consulting, GfK Consumer Life (Connect on: Twitter | LinkedIn)



Resources:



Further episodes of Thinking Ahead: Your Leading-Edge Insights Podcast

Further podcasts by GfK

Website of GfK