Podcasts by Through the Line with Andy Bargery
Through the Line with Andy Bargery features interviews with leading marketing luminaries. Each episode aims to explore a topic related to marketing and communications performance, or the business of marketing i.e. running agencies. Through the Line is brought to you by Agency Squared.
Find out more about through the Line and Agency Squared at: www.agencysquared.co.uk/thinking.
Through the Line was formerly known as Techmap: Digital Marketing Podcast. But as the topics of conversation on the podcasts evolved, so did the name and branding.
Further podcasts by Through the Line with Andy Bargery
Podcast on the topic Wirtschaft
All episodes
Building a Remote Agency with Kathryn Strachan from 2021-11-25T13:11:52
The pandemic has had a dramatic impact on how we build teams. In agency land, we are challenged with a workforce that no longer expects to be tied to an office eight hours a day, five days a week. ...
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Rayhaan Moughal on Financial Management for Agencies from 2021-10-22T10:46:20
Nobody goes into running agencies because they love financial management. Whatever flavour of agency you run, your first love is likely to be design or banding, and not bookkeeping, cash flow and b...
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Understanding Agency Finance with Stacey Borrow from 2021-07-09T10:41:29
Understanding agency finance may not be what gets you out of bed in the morning. I'd bet my kids' college fund that accounting is at the bottom of the list of what gets you excited about running yo...
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Agency Lead Gen with Christian Banach from 2021-05-12T17:24:50
Lead generation is one of those issues we like to talk about in agency land. We're on a constant cycle of business development because, frankly, it's how the agency world operates. Not only do we h...
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Starting Agencies and Marketing in China with Sabrina Wan from 2021-03-19T16:25:33
If you have ever looked at the size and the complexity of the Chinese market, you will know it's both massive, exciting and terrifying, all at the same time. Yet, the opportunity is enormous, espec...
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EOS and Your Agency with Tim Watson from 2021-01-26T00:00
If you run a small agency, I am prepared to bet good money you have heard someone say 'you need to work on the business and not in the business'. Am I right?
I am equally confident your ne...
Marketing Marketing Agencies with Roland Gurney from 2020-11-27T15:30:22
Does your agency look like every other agency? Are you part of the custard soup of marketing and creative services companies? Does your messaging focus on you being award-winning, or full-service a...
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Marketing to the Purple Pound with Martyn Sibley from 2020-10-20T15:57:38
Growing businesses is a journey full of learnings. Whether you are developing a publishing business, a travel brand or a marketing agency, I promise there will be plenty of lessons along the way. J...
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Agile Marketing with Zoe Merchant from 2020-09-08T12:45:28
In the dynamic world of marketing, change is pretty much a constant. Over the last two decades, everything has changed, except perhaps for how most of us approach the delivery of marketing programm...
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Get Match Fit with Dan Rhodes from 2020-07-23T07:00:19
There's a common belief among marketing agency entrepreneurs that when the time comes, and they have made enough money or spent enough energy on the business, they will be able to sell it. They may...
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Battling Agency Life and Infertility with Kelly Molson from 2020-07-07T14:47:23
Our Beyond the Creds Deck episodes are interviews with agency founders. People who took the crazy and challenging road to fame and fortune by opening up their own marketing shop. In this edition, I...
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Being a Leader on Social with Phil Szomszor from 2020-06-18T13:33:36
Ever wondered why some leaders are always in your social news feed, while others are invisible? For every Richard Branson, there are hundreds without a voice, which is a huge missed opportunity - p...
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Cash Flow and Kids with Sophy Duarte from 2020-06-11T14:18:26
Running a marketing agency is easy, right? Raising a family is a walk in the park too. Well, actually that's a no on both counts. They are challenging in their own right but put them together, and ...
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Confident Communication with Jon Torrens from 2020-05-12T07:00:04
The hackneyed expression that people fear public speaking more than death is probably not far from the truth. But, being able to stand up and deliver a compelling presentation is one of the signifi...
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Keep Calm and Carry On for Agencies in Lockdown from 2020-05-05T16:28:01
During the Coronavirus lockdown in April 2020, I decided to host an online Q&A for agencies that need ideas, advice and inspiration for how to guide their agency shops through the lockdown. I invit...
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Winning Agency Pitches with Dan Ince from 2020-04-17T15:27:16
A common challenge for agencies is finding new clients. We seem to be in a continuous new business drive - prospecting, networking, cold calling, starting conversations and pitching. At the same ti...
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Aaron Harvey on Tackling Mental Health in Marketing from 2020-04-02T12:22:19
We've never been more aware of our mental health. We're talking about it more than ever and HR are looking at it with increasing intent. After all, the marketing and advertising sector is plagued w...
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Solving the Procurement Puzzle with Mike Lander from 2020-03-30T08:52:02
Business development is a constant challenge for marketing agencies. Most are on a constant hunt for new business and spend their time pitching to marketing directors, managers, heads of, CMOs etc....
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Hacking Brands to Create Meaningful Experiences with Dr. Emmanuel Probst from 2020-01-31T18:14:57
Patterns of consumer behaviour are changing; how we look for and engage with brands is changing too. Where we once used to look for features and benefits, we now look more for meaning. Where we use...
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Growing Agencies with Katy Howell from 2020-01-08T11:14:31
A critical part of working in agency land is business development. For whatever reason, most agencies are always on the hunt for new business; it's like being on a treadmill that never stops. But j...
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The Convergence of Art & Science with Anthony 'Tas' Tasgal from 2019-07-30T14:21:46
An essential ingredient of impactful marketing and communications is understanding your customer. After all, we're taught marketing is about putting the customer at the heart of your business. So h...
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Marketing to Millennials & the AI Generation with Somi Arian from 2019-07-09T16:16:52
You've probably heard about as much about 'millennials' as you can take, right? You've heard for years how the world is changing because of millennials, how they think and act differently, and what...
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The Importance of Diversity with Rax Lakhani from 2019-06-24T07:00:09
According to the PRCA's recent census, 89% of communications professionals in the UK are white, and 67% are female. In an industry tasked with creating impactful communications to reach an increasi...
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Building Brands through Podcasts with Howard Kosky from 2019-06-11T12:29:23
Podcasting has been enjoying a renaissance in the last few years. There's been an explosion in the number of new shows - some good and some bad. It's easy for marketers to think podcasting is a low...
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Growing and Scaling Agencies with Kristin Luck from 2019-05-16T15:23:34
Running a marketing agency of any flavour requires grit, determination, some serious smarts and of course, persistence. Without these ingredients, you will do well to survive, let alone thrive. But...
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Ed Goodman on Working with Freelancers from 2019-04-23T13:13:57
It's very likely at some point in your marketing career you will come across a freelancer. Maybe you've hired one to work on a graphic design or copywriting project. Maybe your agency has a pool of...
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Building an Agency Brand with Lena Robinson from 2019-04-09T16:03:57
This episode is part of the Business of Marketing series and is all about building an agency brand. Now, you might think agencies should be pretty good at this. But you'd be wrong. Agencies work wi...
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Building High Performance Teams with Gary Cole from 2019-03-26T13:35:38
This is the first in a series of podcast episodes where I'll be exploring the business of marketing and not marketing itself. I'm starting with arguably the most important part of marketing: peopl...
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Creating a Rebellion with Mark Schaefer from 2019-03-08T18:27:49
Did you know the marketing world as you know it is dying? For too long the marketing profession has been doing too much stuff that customers hate; spam email, robocalls, automated marketing campaig...
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Putting Strategy into Social with Martin Thomas from 2019-02-15T09:35:27
Social media has been around for a while now. Can you believe Facebook is 15 years old, or that Twitter is 13? But, you probably won't be surprised to learn that many of us are still not approachin...
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Web Analytics with Sam Rothmann from 2019-02-06T14:22:31
Do you ever get the feeling you have all the information you need at your fingertips, but no real insight? For example, you can see the volume of visitors to your website, what content they consume...
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AI Powered Marketing with Katie King from 2019-01-20T15:00:05
Unless you live in a cave and are entirely shut off from the marketing press, you'll have seen an increasing groundswell of commentary on Artificial Intelligence or AI. It's the next big thing in m...
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Exploring the Future of Search Marketing with Tom Jepson from 2019-01-13T15:00:05
Search is one of those topics that's at the centre of digital marketing for many businesses, large and small. It's central because in essence search marketing is about putting your business/brand/p...
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Driving Social Change through Comms with Girish Balachandran from 2019-01-06T15:00:05
Marketing and communications are all about change. Whether it's changing the perception of a brand in the marketplace; changing the value of a sales pipeline; or in the case of Girish and his clien...
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Understanding Influencers with Lucy Hall from 2018-12-23T09:30:55
This podcast episode is all about influencer marketing. Lucy Hall from Avviso Media and the UK's hit conference Social Day joins me to give a download on all things 'influencer'; what's the state o...
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Producing Impactful Social Video with Touf Ali from 2018-12-16T14:00:05
In this episode of the Techmap podcast, I talk with Touf Ali of Fourth Floor Creative. An experienced and gifted filmmaker, Touf uses his production skills to make content for brands on a daily bas...
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Marketing & Growing a Training Business with Brad Lazarus from 2018-12-09T15:00:07
In this episode of the techmap podcast, I'm talking with Brad Lazarus from the Goliath Sourcing Academy. Brad started out in the music industry and pivoted into the world of property investment and...
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Building Communities with Bernie Mitchell from 2018-12-02T15:00:04
In this episode of the Techmap podcast, I speak with Bernie Mitchell from...well, he's just Bernie. Some say he's a lynchpin, others think he's a marketing guru, some know him as a deep expert on b...
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Getting the Band Back Together from 2018-11-20T16:07:11
It has been a few years, but we're getting the band back together for some new episodes of the Techmap digital marketing podcast. This short episode introduces what the podcast is all about and wha...
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Fiona Mckinnon on the Evolving World of Programmatic Advertising from 2016-07-06T15:03:11
Fiona Mckinnon joins the latest Techmap podcast to talk about the evolving world of programmatic advertising. Fiona has a wealth of experience from across the publishing, advertising and ad tech la...
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Maurice Flynn on the Future of Marketing from 2016-05-17T14:07:52
In this show Maurice Flynn joins me to talk about the future of marketing. Maurice is on a mission to help marketers keep up to date with the advances brought about by digital. We talk about everyt...
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Matt Nelson on Creating Immersive Video Experiences from 2016-05-04T08:24:27
Matt Nelson from Irresistable Films joins the podcast to talk about using facial recognition technology to create immersive video experiences for brands such as Bentley. You can find out more about...
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Exploring Advances in Digital Outdoor with Talon's Nick Mawditt from 2016-04-27T08:14:14
In this show I talk to Nick Mawditt from outdoor media agency Talon. Nick takes me through the evolution of outdoor media, bringing me up to date on digital outdoor and the opportunities it creates...
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Using Customer Reviews with Neil Bayton of Trustpilot from 2016-03-23T08:54:01
In this episode we talk with Neil Bayton from TrustPilot to find out all about the value of adding a structured customer review programme to your marketing mix.
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Andy Evans on Measuring Programmatic and the Future of Digital Ads from 2016-03-15T10:50:23
Andy Evans from ad tech company OnScroll joins the Techmap podcast to talk about digital ad measurement, viewability and engagement metrics, ad blocking, the future of digital advertising and the a...
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Understanding Marketing Attribution with Russell McAthy from 2016-01-22T10:15:32
In this show I talk to Russell McAthy from marketing attribution consultancy Deliver Insight. Russell introduces what attribution is and how it links to understanding the lifetime value of a custom...
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Getting your Content Seen with Will and Nigel from 2015-12-22T19:00:22
In this episode we talk to Will Nicholson and Nigel Foote from content agency TVN. They are experts at producing content for marketers and with the glut of content pouring at us each and every day,...
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Microsoft's James Murray Looks at the Future of Search Advertising from 2015-12-09T10:04:08
James Murray is the UK lead for search advertising at Microsoft. In 2015 James was spotted talking about a revolution in search and the idea that search is becoming the new electricity. With those ...
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Mev Bertrand Explores Improving Ad Performance using Consumer Neuroscience from 2015-11-15T19:52:10
Mev Bertrand, Head of Research at market research agency Neuro Insight, explores how using a neuroscience research technique called Steady State Topography has helped brands such as Birds Eye to ac...
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Simon Daniels talks Data Driven Marketing and the use of Automation Software Tools from 2015-09-08T16:00:24
We spoke to Simon Daniels about the importance of; people, strategy and planning when deciding on a CRM and automation platform.
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Richard Young talks CRM and Automation from 2015-08-26T09:24:48
We talk to Richard Young, Director of CRM Sales, EMEA for Bullhorn about; what CRM does, and does not do, how to understand the effectiveness of your new CRM, and bringing relationships back into s...
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Tim Barker Talks Social Data from 2015-07-31T08:55:15
We sat down with Tim Baker of DataSift. Talking about Facebook Topic Data, the ever-increasing volume and velocity of social data, and where big data is most useful to most marketing professionals.
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Mat Morrison Talks Influencer Marketing from 2015-07-03T00:00
Mat Morrison, the self proclaimed living social media joined us at techmap in London on June 2nd 2015, to talk about the value of influencer marketing. This recording of his talk will help you to u...
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