Understanding Influencers with Lucy Hall - a podcast by Through the Line with Andy Bargery

This podcast episode is all about influencer marketing. Lucy Hall from Avviso Media and the UK's hit conference Social Day joins me to give a download on all things 'influencer'; what's the state of the industry, how are influencers regulated and what's happening to take influencer marketing out of the wild west and into the mainstream. We explore some case studies of what to do and what not to do (Listerine) as well as look at some of the new platforms that are helping brands and influencers to connect, such as the Tribe App.

The conversation flows into video too, and Lucy explains some of the latest developments with Facebook video and how Google is using AI with its YouTube Directors Mix product - which sounds incredible by the way.

Lastly, we delve a little into the agency landscape and how that's changed since the arrival and explosion of digital media, tools and technologies.

Lucy talks pretty fast (as do I) so buckle up and get your notepads ready. There's some good stuff in here that might help you move the needle on your next campaign, but you need to concentrate to catch it all. Enjoy!

Here are links to the topics and tools Lucy mentions in the podcast:

https://adage.com/article/digital/youtube-rolls-tools-customized-video-ads/310581/
https://www.digitaltrends.com/social-media/facebook-premiere-polls-badges-launch/
https://www.asa.org.uk/resource/influencers-guide.html

Here's where to find Lucy:
https://www.avvisomedia.com/
https://www.socialday.co.uk/
https://twitter.com/LucysHall

Further episodes of Through the Line with Andy Bargery

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