Examining the Internet of Things​ with Mark Lewis - a podcast by [A]

[A]'s Cruce Saunders interviews Mark Lewis, Content Engineer and DITA Educator at Quark. Lewis is the author of Digital Metrics 101, and recently presented "Intelligent Content and the Internet of Smart Things" at Information Development World 2015. In this podcast, Lewis shares his thoughts on alignment and development of intelligent content in organizations. Lewis explores how sensors and processors are contributing to the volume of information and the complexity of content and encourages the digital content community to embrace content engineering as the approach to evolving content and enabling intelligent content and systems. Mark explains why content can no longer exist as an afterthought, why key engineering principals must be applied to content inputs and outputs, and what c-levels need to prize and prioritize as they enable effective tools and strategies. Bios: Mark Lewis is the author of the DITA Metrics 101 book that proves the savings and high content reuse percentages possible with DITA's structured, topic-based architecture. Mark is a contributing author of DITA 101 Second Edition by the Rockley Group. Mark manages the DITA Metrics LinkedIn group. He regularly presents on DITA, ROI and content strategy topics at national conferences. He and John Hunt co-chaired the OASIS DITA for the Web subcommittee. He is an STC Associate Fellow and was the STC Summit Track Manager for Content Strategy and Design. Mark is a Content Engineer and DITA Educator for Quark. Cruce Saunders is the founder and principal consultant at [A] and author of Content Engineering for a Multi-Channel World. Cruce and his team lead large-scale content engineering engagements in close partnership with agencies and institutional clients. [A] delivers content engineering, CMS implementation, infrastructure, and personalization for complex digital properties. [A] trains the content engineering function into organizations, and enables cross-functional project operations. Cruce has directed upwards of 300 large digital development projects since 1999, including large government, healthcare, education, association, non-profit, and enterprise institutions.For more information contact simplea.com or follow Cruce at @mrcruce or [A] at @simpleateam on Twitter.

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