Talking Content Strategy with Noz Urbina - a podcast by [A]

“We organize people into departments and hierarchical [Christmas] trees … but client experience traverses the entire bottom of the Christmas tree and the client does not care where in the organization the content was sourced, they care about getting the answers, the knowledge, the perspective they wanted.” -- Noz Urbina

In this podcast, Cruce Saunders, founder and principal of Simple [A] discusses content strategy, content engineering and organizational content challenges with Noz Urbina, Lavacon 2015 keynote presenter, content strategist, and author of "Content Strategy: Connecting the dots between business, brand, and benefits."

Noz discusses major content challenges faced by organizations today including, fragmentation, silos, organizational structure, and information disconnect, and shares strategies for engaging C-level support to make cross-silo communication and digital integration happen.

“Content should be a cross silo thing, because it affects user experience which is a cross silo thing, but KPI’s and budgets are done in silos," Noz explains. "So it’s often difficult to get the funding and the attention and support for an initiative which cuts across various divisions of the organization.

Listen to the full podcast, as Cruce and Noz examine positive traits and organizational best practices needed to succeed with content strategy across silos.

Bios:
Noz Urbina is a globally recognized leader in the field of content strategy and customer experience consultancy. He is someone that can effectively bridge corporate, technical and user needs and priorities. Speaking the language of all three has been a key asset during a diverse project background covering multi- and omni-channel strategies.

He has designed interfaces and processes that have saved organisations hundreds of thousands per year, recommended solutions that have avoided headcount increases, and delivered dozens of budget-winning internal presentations in a language to which executives can relate.

Above all, he has a passion for helping people communicate.

Cruce Saunders is the founder and principal consultant at [A] and author of Content Engineering for a Multi-Channel World. Cruce and his team lead large-scale content engineering engagements in close partnership with agencies and institutional clients. [A] delivers content engineering, CMS implementation, infrastructure, and personalization for complex digital properties. [A] trains the content engineering function into organizations, and enables cross-functional project operations. Cruce has directed upwards of 300 large digital development projects since 1999, including large government, healthcare, education, association, non-profit, and enterprise institutions.For more information contact simplea.com or follow Cruce at @mrcruce or [A] at @simpleateam on Twitter.

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