Open Forum: Ask the Shop Owner – Part 2 [THA 160] - a podcast by Carm Capriotto, AAP

from 2020-02-27T00:15

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https://youtu.be/fi3oBrNmE9Q

Andy Bizub from Midwest Performance Cars in Chicago is also a native of Chicago. His first career was 25 years as a commodity trader. He entered the professional auto industry in 2014 by acquiring a failing shop in downtown Chicago that he was a customer of and started a turnaround. Andy now has two locations. He bought his first car at age 19, a 1972 Triumph Spitfire, which was the start of his gas, oil, and automobile obsession. Listen to Andy’s previous episodes HERE.

Maryann Croce was a banker turned business owner. Tony was a technician turned shop owner. Her biggest mistake as a new business owner was thinking she had to do it all. This is one of the reasons why her signature talk “Gain Control by Letting Go” was created. Maryann is also a member of Women in Auto Care and owns smallbizvantage.com. Hear Maryann in her previous episodes HERE.

Tony Tatich is the General Manager of TMT Automotive, Bremen, IN. He works on solidifying his current shop while building human capital. He is, currently, exploring a second location with the second shop already located. One of his present challenges is finding the right person for the second location. He thinks about his continued growth personally, business, and into multiple facilities. he is working through challenges of growth & being a Yes shop in massive growth periods.

He is looking for harmony and to build a shop that runs 100% without his involvement. He leads a staff of technicians that are 21, 28, & 33 with a senior technician @ 54, Growing out next people homegrown! He is very excited about –  2nd child on the way, 19.8% growth in the first 6 months! Find out more about Tony’s episodes HERE.

Key Talking Points:

  • Where are you getting your new customers?Old fashion mailers
  • Facebook groups
  • Small fleets (other business owners)
  • Building relationships from all sectors, building trust
  • Google ad words
  • Community
  • Social media. Paid and organic
  • Mailers
  • Show you are different in your value proposition
  • Google My BusinessAndy was able to cut his cost of clicks down substantially
  • Growth strategy from TMT (Tony) took them some time to find their first. They have a goal of 5 storesMany have goals to grow and sell to a regional consolidator
  • Time hack:Get off of Facebook
  • Manage your time by theme days or activities
  • Manage your tasksSend a text on your tasks to yourself and not open it until morning
  • Plan your day the night before
  • Find a brick of time (blocks)
  • Cross of a list and get the closure of completion
  • Average Repair Order GrowthLook for the ‘Smalls’Lightbulbs, air filters, cabin filters
  • 400% Rule100% Inspected
  • 100% Quoted
  • 100% Talked to Client
  • 100% of Follow Up
  • Balancing with Rotation
  • Be responsible for...

    Further episodes of Town Hall Academy

    Further podcasts by Carm Capriotto, AAP

    Website of Carm Capriotto, AAP