THA 081: Niche. Should We Find Specialties and Create a New Business Model or Services? - a podcast by Carm Capriotto, AAP

from 2018-08-22T04:07:34

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 Your Learning Curve Never Sounded So Good





The Panel:


Greg Buckley is the CEO and the 50 + year young of  Buckley Personalized Auto Care in Wilmington, DE. He’s a member of ASA, an ATI Coach, a member of the Delaware Automotive Service Professionals, past member of the NAPA advisory board council, is vice-president of NAPA business development groups, and is involved as an advisory board member of Kukui, along with AutoVitals. Hear Greg’s previous episodes HERE.


Chris Chesney is the Senior Director of Customer Training, CARQUEST Technical Institute, and a NASTF board member and a member of the ‘Road To Great Technician’ project.  Listen to Chris’s previous episodes HERE.


Jeremy O’Neal  President and lead sales trainer for Advisorfix, began his career as a Service Advisor and moved into Service Management at the dealership level for VW, Audi, and Porsche. He consistently placed in the top 3% of Service Advisors across the nation. With a passion for helping others, Jeremy started coaching Service Advisors in 2007. Jeremy also owns an independent auto repair shop, Freedom Automotive in Hesperia, CA. Jeremy’s previous episodes HERE.


Key Talking Points



  • Chris Chesney: Exciting times to be in the industry.

  • Niche vs Specialty

    • With ADAS on the horizon a big opportunity

    • Differentiate yourself by doing the job right the first time. Do the basics right.




  • Niche

    • Offer your service in a way that no one else does.

    • A segment in your service that distinguishes yourself so the customer comes back for more.




  • Get your act together in your core services before expanding into other services and specialties.

  • Tough to give full service and to be the best serving all platforms in the future.

    • Equipment investment and training are factors.

    • Unless you have a specialist in each platform on your team.




  • Further episodes of Town Hall Academy

    Further podcasts by Carm Capriotto, AAP

    Website of Carm Capriotto, AAP