Podcasts by Trending Topic - Management Novel
Victor Van Wely has no use for social media. But now the executive director of NatSoRoPro is facing the biggest challenge yet in his career: organising the annual world conference Rodentia. Things are not looking well. They are far behind on registrations, their budget is depleted and the chairman of the board is losing his patience. Can social media indeed be his savior, as everybody always seems to claim?
In this exciting and entertaining ‘management novel’, Gerrit Heijkoop reveals the true power of social media. We join Victor and his team, going all in to turn the tide. They get practical tips and tricks about social media, experience the pitfalls and discover which fundamental principles lead to success.
Further podcasts by Gerrit Heijkoop & Paula Vos
Podcast on the topic Marketing
All episodes
Chapter 1 – All or nothing from 2019-12-07T16:00
Thursday, August 20, 2015 | 83 days until the conference | 153 registrations
‘Meditating, are we, Victor?’
Upon hearing Jacques Lodewyks’ deep voice, Victor VanWely quickly lifted hi...
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Chapter 2 – What if you already tried everything? from 2019-12-06T15:30
Friday, Augustus 21, 2015 | 82 days until the conference | 155 registrations
The next morning, Victor went into the office early. He was convinced he would be the first one there, bu...
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Chapter 3 – Think big and the power of repetition from 2019-12-05T15:00
Friday evening, August 21, 2015 | 82 days until the conference | 157 registrations
‘Hey, digi-illiterate, how’s things?’ Dick was practically inaudible, with all the background noise drown...
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Chapter 4 – An angel in disguise from 2019-12-05T14:30
Monday, August 24, 2015 | 79 days until the conference | 161 registrations
In the middle of a discussion regarding the color of the volunteers’ T-shirts, Victor noticed Casper’s eyes wande...
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Chapter 5 – Large numbers and the language of the Internet from 2019-12-05T14:00
Thursday, August 27, 2015 | 76 days until the conference | 165 registrations
Victor stood, pondering, by Pooky’s cage. Tomorrow, he would have to report to Jacques. Since the chairman’s la...
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Chapter 6 – Recipe for fast and visible results from 2019-12-05T13:30
Thursday, August 27, 2015 | 76 days until the conference | 165 registrations
Once they had all returned to the table, Catja presented her plan of action.
&nb...
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Chapter 7 – The First lie from 2019-12-05T13:00
Friday, August 28 | 75 days until the conference | 168 registrations
The night after Catja’s presentation, Victor dreamt a lot. About grumpy guinea pigs attending his conference and procee...
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Chapter 8 – When advertising isn't enough from 2019-12-05T12:30
Monday, August 31 | 72 days until the conference | 173 registrations
In the car, on his way to work, Victor was singing along to the radio. The sun was shining and Pooky had...
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Chapter 9 - Our reach can't be the problem from 2019-12-05T12:00
Friday, September 4 | 68 days until the conference | 185 registrations
Victor was satisfied with Catja: she worked hard on the social media channels, and now she was wrapping stuffed guine...
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Chapter 10 - The power of the famous guinea pig from 2019-12-05T11:30
Friday, September 11 | 61 days until the conference | 203 registrations
Victor was unable to drive the jolly jingle from his mind in the car that morning, and he had no desire to. Th...
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Chapter 11 – What are we missing? from 2019-12-05T11:00
Monday, September14 | 58 days until the conference | 220 registrations
‘It’s working,’ cheered Victor, ‘it’s working!’
Casper showed him the figures: seventeen additional registrati...
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Chapter 12 – Something to talk about from 2019-12-05T10:30
Tuesday, September 15 | 57 days until the conference | 225 registrations
When they entered the conference hall, Victor looked around jealously. This was some audience; over a thousand peop...
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Chapter 13 – How do we become relevant? from 2019-12-05T10:00
Tuesday, September 15 | 57 days until the conference| 225 registrations
The twins were so well tuned to one another, Victor and Catja initially just listened. Victor enjoyed the sun on his...
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Chapter 14 – Tempting your connections from 2019-12-05T09:30
Wednesday, September 16 | 56 days until the conference| 231 registrations
When Victor arrived at the office the next morning, Casper and Catja were busily engaged in conversation. Victor g...
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Chapter 15 – Gifts are also love from 2019-12-05T09:00
Thursday, September 17 | 55 days until the conference | 243 registrations
The next day, Casper entered Victor’s office, with a large grin on his face and a stuffed guinea pig in his hand. ...
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Chapter 16 - Bye bye Bugbites from 2019-12-05T08:30
Friday, September 18 | 54 days until the conference | 250 registrations
The beautiful weather of Indian Summer was now definitely over. At the Crippled Horse, the terrace chairs were piled...
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Chapter 17 – From online to real life from 2019-12-05T08:00
Saturday, September 19 and Sunday, September 20 | 52 days until the conference | 259 registrations
As agreed, Casper also posted messages on the weekend.
&nb...
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Chapter 18 - Harm the hamster breeder starts a trend from 2019-12-05T07:30
Monday, September 21 | 51 days until the conference | 273 registrations
On Monday, Bea Goffer gave Pooky his final vitamin C shot. The power food for guinea pigs was doing its job well, an...
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Chapter 19 – Mouse plague or blessing? Acting on current events from 2019-12-05T07:00
Tuesday, September 22 | 50 days until the conference | 284 registrations
The mouse plague in Japan had flared up again, the news reported. An excellent opportunity for NatSoRoPro to l...
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Chapter 20 – Eavesdropping on sensitive issues from 2019-12-05T06:30
Wednesday, September 23 | 49 days until the conference| 297 registrations
Using all communication channels at their disposal, they were able to specify their messages to certain target gro...
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Chapter 21 – Still kind of advertising after all? from 2019-12-05T06:00
Thursday, September 24 | 48 days until the conference | 312 registrations
Victor returned from an appointment on Thursday afternoon to find Martine engaged in a heated discussion with Casp...
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Chapter 22 - Big brother is irritating you from 2019-12-05T05:30
Friday, September 25 | 47 days until the conference | 318 registrations
When Victor entered the Crippled Horse that afternoon, Ronald started to laugh loudly.
&nbs...
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Chapter 23 – Love, work and the secret of a good marriage from 2019-12-05T05:00
Saturday, September 26 and Sunday, September 27 | 45 days until the conference | 325 registrations
On Saturday, Casper posted the following update:
Ten fun things to do in The ...
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Chapter 24 - Eye on the future from 2019-12-05T04:30
Monday, September 28 | 44 days until the conference| 332registrations
That morning, they agreed to automate the planned social media updates and mailings. Casper had found an easy tool for...
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Chapter 25 – Power food from a power sponsor from 2019-12-05T04:00
Tuesday, September 29 | 43 days until the conference | 340 registrations
With six weeks to go before the start of the conference, the Dutch marketing director of PetFoodies ...
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Chapter 26 - Guinea pig momentum from 2019-12-05T03:30
Wednesday, September 30 | 42 days until the conference | 349 registrations
‘Yes!’ Catja called out. ‘Yes, the first guinea pig!’ She had jumped up from her chair and was pointing at the co...
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Chapter 27 - A toast to success from 2019-12-05T03:00
Thursday - October 1 | 41 days until the conference | 468 registrations
The first sponsored photo Catja took with Pooky was tasteful and not too obviously commercial. She held Pooky in her...
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Chapter 28 - The protesting professor from 2019-12-05T02:30
Friday - October 2 | 40 days until the conference | 498 registrations
Catja entered Victor’s office, red-faced, followed closely by Casper.
...
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Chapter 29 - Nothing beats the softness of a woman from 2019-12-05T02:00
Saturday - October 3 | 39 days until the conference | 515 registrations
In the car, on the way to Maastricht, Denise hummed along to the radio. She smelled wonderful.
&nb...
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Chapter 30 - Nothing is unbreakable from 2019-12-05T01:30
Sunday - October 4 | 38 days until the conference | 508 registrations
The weekend had been glorious. Driving home on Sunday night, Victor was sitting behind the wheel, feeling relaxed, lis...
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Chapter 31 - Just listen! from 2019-12-05T01:00
Monday - October 5 | 37 days until the conference | 487 registrations
The guinea pigs were wearing sailor’s outfits. And there were many of them. As fas as he could see. Victor was about ...
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Chapter 32 - The Prooman from 2019-12-05T00:30
Monday - October 5 | 37 days until the conference | 487 registrations
When Victor got home, he went straight to bed. Denise made him a cup of tea, which was still left untouched on the nig...
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Chapter 33 - Success explained from 2019-12-04T09:00
Monday evening - October 5 | 37 days until the conference | 793 registrations
Presenter Mathys’ voice sounded through the speakers: ‘Tonight, on The World Spins: Frits Wester, Prem Rahdak...
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Chapter 34 - Rodentia rules! from 2019-12-04T08:00
Friday - November 13 | 3rd day of the conference | 2,000 registrations + 2,527 online participants
Victor rushed through the busy exhibition hall to the plenary theater. His hea...
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The End - now what? from 2019-12-04T07:00
Now what?
How will things develop for Victor, his colleagues and his friends? Will the romance between Catja and Casper flourish? What will Martine do after this dazzling success? Will ...
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