Mike Lee - Designing a Strategy for Organizational Transformations - a podcast by Jared Spool and many others

from 2011-03-29T06:28

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Mike Lee is the Senior Digital Strategy Advisor at AARP. With much of the organization’s 53-year heritage being within “traditional” media realms, shifting it’s publishing and broadcast businesses into the online world is no small task. In this podcast, Mike joins Jared Spool to discuss some of the design challenges, the ways AARP has transitioned to the web, and how they have been exploring and taking advantage of mobile and tablet technologies.

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Further podcasts by Jared Spool and many others

Website of Jared Spool and many others