What’s Your Perception Strategy? (Why It’s NOT All About Content) - A 2012 IA Summit Podcast with Stephen P. Anderson - a podcast by Jared Spool and many others

If we focus too much on content, we ignore what we know about how our associative brain comes to makes sense new information. Think about how many people respond before reading past the first sentence of an email, or how a magazine article doesn’t get the same reaction when displayed in HTML. Or consider how knowing the author of a publication influences your judgement of that content.

Further episodes of UIE.fm Master Feed

Further podcasts by Jared Spool and many others

Website of Jared Spool and many others