Podcasts by Video Marketing 2.0
Video Marketing 2.0 is giving voice to the Video Marketing revolution. Created for the startup entrepreneur, marketing executive, business development manager, small business owner and anyone interested in learning about the dynamic new world of video marketing.
If you’re looking for advice, ideas, tools and techniques on how to use video for business marketing purposes with ACTIONABLE tips then hosts and industry experts Joel Goobich and Brendan Carty delivers weekly.
Each episode brings you a discussion on a specific video marketing topic; from strategy, to video production to video analytics or an interview with market leaders who share their insights into how they successfully use videos for marketing, social media and branding.
Further podcasts by Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Podcast on the topic Wirtschaft
All episodes
Video Marketing Shorts #3 - Video is Everywhere but not for Everyone from 2021-01-31T22:10:42.023393
Video is Everywhere but not for Everyone. Listen to this short excerpt from Video Marketing 2.0 Episode 20 - A conversation with Sourabh Kothari, Head of Rich Media Marketing at Cisco, about how V...
Listen
The ABC's of the Video Production Process from 2021-01-31T22:10:42.023393
An animated or live action video production is a process that involves many different disciplines. On this podcast Brendan Carty and Joel Goobich explain in detail what a typical explainer video pr...
Listen
7 Ways To Get Your Video Watched from 2017-03-22T12:32:55
Just posting a video on your website, social media or youtube is great for some exposure. But it’s no guarantee that it will be viewed. Don’t despair. There are many other distribution avenue you ...
Listen
Video Marketing Shorts #29 - How to Use Testimonial Videos from 2017-03-14T11:53:36
A customer testimonial video is perhaps the most effective type of content marketing videos. They can be used for both consumer and business facing videos because they evoke trust and build tremend...
Listen
Video Marketing Should Be Taught At College from 2017-03-07T12:55:26
Video Marketing is not something that appeared on the scene last year. It has been a growing as a driving force in the world of marketing with the worldwide embrace of YouTube, Vimeo and Facebook....
Listen
Video Marketing Shorts #28 - 5 Things You Need to Know About Video Marketing in 2017 from 2017-02-28T13:23:41
On this excerpt from episode 66 we summarize the 5 things you need to know about video marketing in 2017. (A) Video Hosting is getting more sophisticated (B)Video Analytics is the means by which yo...
Listen
The Video Marketing Glossary - Part B from 2017-02-21T12:20:21
This podcast episode continue the Video Marketing Glossary series in which we define and explain common terminology and concepts used in video marketing.
Listen
Video Marketing Shorts #27: What is a Video Storyboard? from 2017-02-14T13:59:31
The video storyboard is the flip side of the video script. It's the embodiment of the written script into the basic visuals of the video. In essence, it's the blueprint, the visual plan, by which a...
Listen
Beyond the Explainer Video from 2017-02-07T15:54:40
The explainer video has become a standard video marketing tool used by businesses to provide a high level overview of their company, their products or services. But what comes next? What other vid...
Listen
The Video Marketing Glossary - Part A from 2017-01-25T16:36:03
Video Marketing is a business language. And therefore it’s important that we define many of the words and terms that are commonly used. On this episode we are recording the first part of our Video ...
Listen
Video Marketing Shorts #26 - Why Fintech Companies Must Use Video from 2017-01-17T11:29:31
Fintech, aka Financial Technology, is completely transforming how the world borrows, buys and invests. It is forcing companies and consumers to embrace these digital platforms for most of their fin...
Listen
5 Things to Know About Video Marketing in 2017 from 2017-01-09T12:58:04
We told you last year at this time that video marketing will continue to explode. And it has. Can you go anywhere on the web or social media and not see videos. And as we predicted, the volume of b...
Listen
The Storyboard - A Blueprint For Your Video from 2016-12-28T12:35:35
The video storyboard is the flip side of the video script. It's the embodiment of the written script into the basic visuals of the video. In essence, it's the blueprint, the visual plan, by which a...
Listen
Why Fintech companies should use Video from 2016-12-13T00:00
Fintech, AKA Financial Technology, is completely transforming how the world borrows, buys and invests. It is forcing companies and consumers to embrace these digital platforms for most of their fi...
Listen
Video Marketing Shorts #25 Anatomy of a successful personalized video from 2016-12-06T19:00:20
Personalized Videos are one of the most promising developments in the realm of video marketing. Imagine increasing conversions by 1000 and getting close to 100% engagement. On this episode the vid...
Listen
Anatomy of a successful personalized video from 2016-11-29T12:16:43
Personalized Videos are one of the most promising developments in the realm of video marketing. Imagine increasing conversions by 1000 % !!! and getting close to 100% engagement!!!
On thi...
Video Marketing Short #24 - Using Video to tell a Complex Story from 2016-11-22T18:15:10
Technology companies have highly technical or difficult products. A good explainer video can convey this complex message quickly and efficiently.
On this episode the video marketing short we gi...
Movie Trailers are Great Marketing Videos from 2016-11-15T19:38:42
Do movie trailers adhere to the same basic rules of other marketing videos? On this episode the video marketing experts Joel Goobich and Brendan Carty are joined by Amy Caffee from Thinkmojo, for a...
Listen
Should you go Vertical? from 2016-11-01T13:28:26
Increasingly videos are being viewed in Vertical mode and not Horizontal (Landscape) mode. Which means that the manner in which videos are produced should take this into account.The digital screens...
Listen
Videos explain a complex Technology in simple terms from 2016-10-18T11:13:37
For companies with highly technical or difficult to explain product and services, video presents a fantastic opportunity to convey this complex message quickly and efficiently. The problem is that ...
Listen
Best Practices for making a Screencast Tutorial Video from 2016-10-04T13:37:57
A screencast tutorial video is an important component of a comprehensive product marketing program, especially for software and online companies where their UI is essentially their 'product'.
Listen
Video Marketing Short #23 - It Pays to Make a Quality Screencast Video from 2016-09-27T00:00
A screencast tutorial video is an important component of a comprehensive product marketing program, especially for software and online companies where their UI is essentially their 'product'.
Listen
Viewtopia - A peak into the future of video marketing from 2016-09-20T00:00
Modern marketing is increasingly synonymous with video marketing. And video marketing is changing rapidly. In how and where it’s used and in increased production values. However, the most important...
Listen
Create Social Capital with Testimonial Videos from 2016-09-13T00:00
A customer testimonial video is perhaps the most effective type of content marketing videos. They can be used for both consumer and business facing videos because they evoke trust and build tremen...
Listen
7 Keys to an Effective Video Content Strategy from 2016-09-06T16:21:45
Effective video content strategy is not about volume - it's about precision. As the use of video becomes the predominant method of conveying content, especially for consumer facing videos on social...
Listen
Get the most out of Facebook and Instagram Video Ads from 2016-08-30T10:18:40
Businesses of all sizes have realized the power of social media on their marketing strategy, but Facebook video ads are emerging as the hidden treasure. Creating successful video ad campaigns on Fa...
Listen
Start with the Right Video Marketing Strategy from 2016-08-15T00:00
A video is simply a visual marketing tool. And like all marketing assets, without the right strategy, this tool can be blunted and deemed ineffective. That is why it is important to begin with a vi...
Listen
Shorter is always Better (Rebroadcast) from 2016-08-10T15:36:15
When it comes to videos, shorter is generally better. The optimum length is between 30 – 90 seconds. This rebroadcasted episode of Video Marketing 2.0 explains why.
A shorter video require...
Using Video for a Boring Business from 2016-08-02T00:00
Let's face it. Some businesses are just plain boring. That doesn't mean that they should not use video marketing though. The exact opposite. Videos are a way to help add an interesting dimension an...
Listen
Increase the ROI of your videos with Conversion Automation from 2016-07-26T12:30:34
The importance of increasing the Video ROI of your investment in video cannot be understated. In the new paradigm of Video Marketing it's important to make sure your investment in video is converti...
Listen
The Power of Video Analytics - Part Two from 2016-07-18T00:00
A key to success in any business endeavor is the ability to measure, monitor and modify business activities to get the best possible return on investment. This holds true for the use of video and v...
Listen
Upgrade your Video Marketing with Video Analytics from 2016-07-12T00:00
To measure, monitor and control business growth you need the right business tools. And Video Marketing is no different. With the stampede to using visual imagery such as video as a basic mode of b...
Listen
Video Marketing Short #21 - How to Make your Video Evergreen from 2016-07-05T00:00
Videos are a powerful tool to both market and demo products and services such as Software as a Service, SaaS, and other online cloud based companies. However, its important to make these videos 'e...
Listen
All Software Companies Should Make 2 Videos from 2016-06-28T00:00
There are two main types of marketing videos that almost every SaaS and cloud based software company should use to grow their business. One is the overview video that conveys the value proposition ...
Listen
Video Marketing on a Shoestring Budget from 2016-06-21T00:00
Video is becoming an essential tool for online business marketing. But you don' need a large video budget to get started. Obviously there are costs involved. But that doesn't mean that you shouldn...
Listen
Video Marketing Short #23 - How Buildium Uses Video to Build its Business from 2016-06-15T00:00
Buildium is one of a growing number of Software as a Service, or SaaS companies to use video to grow their business. The use of video marketing is especially suited for these online cloud computing...
Listen
How Buildium uses Video to Build Its Business from 2016-06-13T00:00
Buildium is one of a growing number of Software as a Service, or SaaS companies to use video to grow their business. The use of video marketing is especially suited for these online cloud computing...
Listen
Video Marketing Short #22 - Every Small Business Should Use Video from 2016-06-09T00:00
The Smart phone is changing the landscape of Video Marketing for small business. Now EVERY small business should be considering using videos from the get go, because more people are accessing webs...
Listen
Every Small Business Should Use Video from 2016-06-06T00:00
The Smart phone is changing the landscape of Video Marketing for small business. Now EVERY small business should be considering using videos from the get go, because more people are accessing webs...
Listen
Video Marketing Short #20 - Every Software Company Must Use Video from 2016-06-02T00:00
Software as a Service, or SaaS is one of the hottest business growth areas of tech startups. And the use of video marketing is especially suited for these online cloud computing companies. Saas com...
Listen
How Saas and Software companies can use Video Marketing from 2016-05-31T00:00
Software as a Service, or SaaS is one of the hottest business growth areas of tech startups. And the use of video marketing is especially suited for these online cloud computing companies. Saas com...
Listen
Get Your Viewer To Do Something from 2016-05-24T17:31:47
The Call to Action is a where you directly 'ask' your viewer to do something. It's the bookend to a marketing video. Whereas the video thumbnail provides the first impression and 'invites' people t...
Listen
Using Video to Tell a Complex Business Message - Case Study from 2016-05-17T00:00
Many companies have a complex business message. It's not easy to explain in simple terms or with few words. This is where the use of a marketing video make a big difference. By synthesizing this co...
Listen
Why Some Videos Cost More Than Others To Produce from 2016-05-10T12:04:39
It is often difficult to discern at first glance why a certain animated video is more expensive than others to produce. The real costs and what it takes to produce are mostly opaque or not understa...
Listen
Where To Share Your Marketing Video from 2016-05-02T00:00
When most companies make a marketing video, their plan is to post it on their website and perhaps on their YouTube channel, if they have one. But, if those are the only place you should share your ...
Listen
Thumbnails Are Part of a Video Marketing Strategy from 2016-04-26T12:14:21
The thumbnail that you use to showcase your video is important 'real estate'. And it should have an effective and well thought out plan for implementation in order to fully realize the potential of...
Listen
Video Marketing Short #19 - WistiaFest - One BadAss Video Marketing Conference from 2016-04-22T00:00
WistiaFest is the 'fest' for all things video marketing. And it's just around the corner - first week of June to be exact. As Video Marketing becomes a staple of business marketing, there are some ...
Listen
Editing Live Action Videos - Tips & Techniques from 2016-04-18T00:00
Editing a live action video can be tedious and a lengthy process. That's were a good editor and good editing software is so important. And it's critical to have the right tools for the job to work ...
Listen
Video Marketing Short # 18 - WistiaFest - the "Fest" for all things video marketing from 2016-04-14T00:00
WistiaFest is the 'fest' for all things video marketing. And it's just around the corner - first week of June to be exact. As Video Marketing becomes a staple of business marketing, there are some ...
Listen
Wistiafest - The "Fest" for all things video marketing from 2016-04-09T00:00
WistiaFest is the 'fest' for all things video marketing. And it's just around the corner - first week of June to be exact. As Video Marketing becomes a staple of business marketing, there are some ...
Listen
Thumbnails Are Your Video's Cover Art from 2016-04-04T00:00
The thumbnail is cover art for your marketing video. And when it comes to marketing, the first impression is so critical. It's critical to the success of a video marketing campaign that the first i...
Listen
Video Marketing Short #17 How to Create a Personalized Marketing Video from 2016-04-03T00:00
Creating a Personalized Video is somewhat different than producing a regular live-action or animated marketing or explainer video. There are not only specific production techniques but also differe...
Listen
The Storyboard is the Blueprint of any Video Project from 2016-03-28T00:00
Creating a storyboard is the blueprint of any video project and an important stage in the video production process. It's the flip side of the video script which together comprise the blueprint for ...
Listen
Make 3 Versions of Your Video from 2016-03-15T00:00
More businesses are recognizing the need to use video for marketing and other business purposes and they should recognize that ‘one size does not fit all’. That's why you should always consider ma...
Listen
The Power Of The Call to Action from 2016-03-08T00:00
The cardinal rule in sales is to always ask for the sale. That is the power of the Call to Action. And it's no different with a marketing video. Every marketing video should direct the viewer to d...
Listen
How to Create a Personalized Marketing Video from 2016-03-01T00:00
Creating a Personalized Video is somewhat different than producing a regular live-action or animated marketing or even a typical explainer video. There are not only specific production techniques b...
Listen
360 Video is the new Virtual Reality from 2016-02-22T00:00
Video Marketing is being driven by new technologies. Perhaps one of the coolest of these is 360 Video. The concept is not new, but it’s now accessable like never before – for both video creators an...
Listen
Why Personalized Videos are so Immersive from 2016-02-15T00:00
Every marketer wants to increase conversions. And immersive personalized videos are a powerful tool to make that happen. On this episode hosts Joel Goobich and Brendan Carty discuss this new techni...
Listen
How to Record a Quality Voice Over from 2016-02-08T00:00
Marketing Videos are about telling business stories through the use of visuals. However, almost all videos include a soundtrack and voice over. And it the quality of the voice over is critical to t...
Listen
Video Marketing Short #16 Why Immersion is the New Buzzword in Video Marketing from 2016-02-08T00:00
Immersive video is the new thing in 2016. And Immersion is the new buzzword replacing Engaging. And it's only natural because as marketers, we want our audience's undivided attention. And how bette...
Listen
Why Video is the new language of Business from 2016-02-02T00:00
Video is the a new business language. It's an efficient marketing tool to communicate directly with potential customer, existing clients and internally with employees and coworkers. The growth of i...
Listen
Immersion Is The New Buzzword in Video Marketing from 2016-01-26T00:00
Immersive video is the new thing in 2016. And Immersion is the new buzzword replacing Engaging. And it's only natural because as marketers, we want our audience's undivided attention. And how bette...
Listen
Video Marketing Short #14 Producing a Marketing Video on Budget from 2016-01-23T00:00
Creating a marketing video on budget and on scale is a lynchpin to unlocking the potential of video marketing in the business world. There are a lot of different skill sets that are needed to produ...
Listen
Producing a Marketing Video on Budget from 2016-01-19T00:00
Creating a marketing video on budget and on scale is a lynchpin to unlocking the potential of video marketing in the business world. There are a lot of different skill sets that are needed to produ...
Listen
Video Marketing Shorts #13 - Making B2B Videos Both Personable and Interesting from 2016-01-16T00:00
Video marketing for B2B should be fun, personable, creative and interesting. Marketers using videos for B2C purposes have figured that out already and so should companies using videos for B2B. Afte...
Listen
Video Marketing Short #15 - Producing a Marketing Video on Budget from 2016-01-15T00:00
Creating a marketing video on budget and on scale is a lynchpin to unlocking the potential of video marketing in the business world. There are a lot of different skill sets that are needed to produ...
Listen
Video Marketing Shorts #12 - Making B2B Videos Both Personable & Interesting from 2016-01-13T00:00
Video marketing for B2B should be fun, personable, creative and interesting. Marketers using videos for B2C purposes have figured that out already and so should companies using videos for B2B. Afte...
Listen
Making B2B Videos Personable and Interesting from 2016-01-12T00:00
Video marketing for B2B should be fun, personable, creative and interesting. Marketers using videos for B2C purposes have figured that out already and so should companies using videos for B2B. Afte...
Listen
Video Marketing Trends in 2016 from 2016-01-05T00:00
2016 is shaping up to be another dynamic year for video marketing as it enters a more mature phase, barriers of entry are lowered, new technologies come online and companies of all types and sizes...
Listen
Video Marketing in 2015 - A Year End Review from 2015-12-28T00:00
Video Marketing underwent some dramatic changes in 2015. There were a lot of new developments, new analytical tools, new initiatives from Facebook, Twitter and YouTube, the growing use of interacti...
Listen
Video Marketing For Holidays and Special Events from 2015-12-22T00:00
Video marketing can be used throughout the year for special events such as holidays and conferences to highlight special offers, feature a product or service and reach out directly to current and ...
Listen
Video Marketing Shorts #11 - Interactive Video turns a Monologue into a Dialogure from 2015-12-18T00:00
Seth Lieberman, CEO of SnapApp, explains the the power of interactive videos to increase conversions and generate more leads
Listen to the entire podcast conversation - episode 22 as hosts...
Video Marketing Shorts #10 - Interactive Video turns a Monologue into a Dialogue from 2015-12-17T00:00
Seth Lieberman, CEO of SnapApp, explains the the power of interactive videos to increase conversions and generate more leads
Listen to the entire podcast conversation - episode 22 as hosts...
Video Marketing Shorts #9 - Interactive Videos turn a Monologue into a Dialogue from 2015-12-16T00:00
Seth Lieberman, CEO of SnapApp, explains the the power of interactive videos to increase conversions and generate more leads
Listen to the entire podcast conversation - episode 22 as hosts...
Interactive Video Turns a Monologue into a Dialogue from 2015-12-14T00:00
Interactive Video is the wave of the future in video marketing because it changes the dynamics of the conversation. Instead of a monologue where a company explains, showcases and presents their pro...
Listen
Video Marketing Shorts #8 - Chris Savage - Wistia from 2015-12-12T00:00
Chris Savage, CEO of Video Hosting Platform, Wistia, explains the ROI of explainer and product videos.
Listen to the entire podcast conversation - episode 21 as
your hosts, Joel Goobic...
Video Marketing Shorts #7 - Chris Savage - Wistia from 2015-12-12T00:00
Chris Savage, CEO of Video Hosting Platform, Wistia, explains videos can create a human interaction that is often lacking from most internet activity.
Listen to the entire podcast convers...
Video Marketing Shorts #6 - Chris Savage Wistia from 2015-12-09T00:00
Chris Savage, CEO of Video Hosting Platform, Wistia, explains the broader mission of Wistia and what their tagline "Business Smarts meets Video Smarts" means.
Listen to the entire podcast...
Business Smarts meets Video Smarts at Wistia from 2015-12-08T00:00
One of the drivers of the video marketing revolution are the video hosting platforms. This is where businesses of all sizes can host their videos, access the increasingly crucial analytical tools a...
Listen
Video Marketing Shorts #4 - Video is Everywhere but not for Everyone from 2015-12-05T00:00
Video is Everywhere but not for Everyone. Listen to this short excerpt from Video Marketing 2.0 Episode 20 - A conversation with Sourabh Kothari, Head of Rich Media Marketing at Cisco, about how V...
Listen
Video Everywhere But Not For Everyone from 2015-11-30T00:00
Video is Everywhere. And it is quickly becoming the best media for building relationships. The real objective of video marketing is not get more views but to influence behavior.
But video...
Video Marketing Shorts #2 - Live Action Vs Animation. Which style is best? from 2015-11-26T00:00
Listen to this short excerpt from Video Marketing 2.0 Episode 19 - Live Action or Animation. Which Video Style is Best? We explain the plusses and minuses of each video marketing style.
L...
Live Action or Animation. Which video style is best? from 2015-11-24T00:00
It’s shaping up to be a defining fight in the video marketing revolution. Do I use Animation style videos or use Live action video? Do I stick with something that I know; real video of real people,...
Listen
Collaboration and Workflow in the Video Creation Process from 2015-11-17T00:00
The Video creation process can often be complicated. Especially for those that have not gone through it before. There are a multitude of project management and workflow challenges that put a premiu...
Listen
Video Marketing Shorts - #1 Collaboration and Workflow in the Video Creation Process from 2015-11-16T00:00
Listen to a short excerpt from Episode 18 of the Video Marketing 2.0 Podcast - Collaboration and Workflow in the Video Creation Process as guest Dan Bloom explains the media collaborative platform ...
Listen
6 Ways to use Vines for Business Marketing from 2015-11-11T00:00
Vines as described by Twitter are 'a shortened form of something larger." This is Twitter's video equivalent of a Tweet.
A Vine is a short video that will loop continuously every 6 seconds...
Why Live Action Videos Can be Costly from 2015-11-03T00:00
Not all live action marketing videos are equal. Just because anyone can shoot a video does not make them expert cameramen or video creators. Quality counts and it often costs a lot of money. Some v...
Listen
How to make a marketing video to use on Facebook from 2015-10-27T00:00
Facebook is going to be a major force in the new paradigm of Video Marketing. But making a marketing video that is specifically geared for use on Facebook is different than creating a video that wi...
Listen
5 Video Hosting Platforms - Not Called YouTube from 2015-10-20T00:00
YouTube is the biggest, baddest hosting platform out there. But is it the best place to put your video? In this episode, we break down the top 5 hosting platforms not named YouTube.
When c...
One Video Is Not Enough from 2015-10-13T00:00
Video is becoming the day to day language by which content is delivered. It needs to be fresh. That's why a single marketing video is not enough. According to a recent study by Cisco, it's estimate...
Listen
Marketing Video Styles - A Simple Tutorial from 2015-10-07T00:00
There are six main video styles that are used for marketing and explainer videos. Whether it's animation, live-action, screen casting or even whiteboard animation, they all have one purpose - to co...
Listen
Video Marketing for Healthcare - A changing landscape from 2015-09-29T00:00
Marketing videos in the medical space have not been as good at telling a story as they are about concentrating on 'features and benefits'. Matt Stoltz explains in detail the new role of video marke...
Listen
7 Ways to Capture One's Attention Using Video from 2015-09-22T00:00
The biggest hurdle for any video is the first ten seconds - how to hook the viewer so that they stick around for the entire video. It's a tough challenge, but with a little style and know-how, you ...
Listen
Show Don't Tell - An Interview with Melanie LoBue from 2015-09-16T10:48:18
Show Don't Tell - that's what video marketing expert, Melanie LoBue believes brings out the power of a good explainer video. Seeing the visuals is exciting and brings a business product to life.
The Attention Metric Measures Video Viewership Engagement from 2015-09-09T12:59:27
Video marketing in faced with a big challenge. People are being distracted more and more by the devices they use to view videos. They no longer have the same attention span.
On average when pe...
The 5 Components of a Successful Video Marketing Script from 2015-08-26T00:00
Good scriptwriting is like a seductive dance. It draws you in, builds to a crescendo and then leaves you wanting more. Marketing videos are a synthesis of good storytelling, wordsmithing and visual...
Listen
Facebook is changing the world of Video Marketing from 2015-08-06T15:22:33
Facebook is changing the face of video marketing. Already close to 4 Billion video views per day are recorded on the world's largest social media platform.
No longer should Facebook be con...
Using Video to Drive Engagement from 2015-07-06T13:21:49
The key to a successful business marketing video is to engage the target audience. On this episode hosts Joel Goobich and Brendan Carty explain the importance of creating a video that engages and d...
Listen
Collaboration - The secret to a great video production from 2015-07-06T13:18:05
To produce a marketing video requires the collaboration of different professionals. This episode describes the dynamics of a productive video production client - agency relationship.
Appro...
A Shorter Video is Better from 2015-07-06T12:55:39
When it comes to videos, shorter is generally better. The optimum length is between 30 - 90 seconds. This episode of Video Marketing 2.0 explains why.
A shorter video requires one to hone ...
Welcome to Video Marketing 2.0 from 2015-07-06T12:38:51
The future of business marketing is here and it will change how we do business. Video Marketing 2.0 is a podcast that provides tips & techniques on how to create marketing videos, explainer videos,...
Listen