Video Marketing Short #23 - It Pays to Make a Quality Screencast Video - a podcast by Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
from 2016-09-27T00:00
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A screencast tutorial video is an important component of a comprehensive product marketing program, especially for software and online companies where their UI is essentially their 'product'.
On this Video Marketing Shorts episode we talk about how critical it is to a products success that the quality of the screencast tutorial video be as good, if not better, than other marketing assets.
The screencast tutorial videos should be considered part of the product and not just a last minute add-on.
Further episodes of Video Marketing 2.0
Further podcasts by Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.