SurveyMonkey SEO: Developing a Globalization Playbook - Eli Schwartz - a podcast by benjshap LLC // Benjamin Shapiro

An expert in global SEO, Eli Schwartz has worked with Shutterstock, Zendesk, Quora, and G2 Crowd tackling their SEO challenges and accelerating their online growth. What has he learned during his long career focused on global SEO, and what are his strategies for managing high profile SEO properties across multiple countries? Why do so many American companies focus mainly on the US, and when they do consider going global, it’s primarily Canada and Mexico? What are the important tactical steps when expanding into Mexico, UK, and Canada, including their similarities and differences? How do you determine the regulatory environment of a country and the needed resources? What are the different approaches to keyword research depending on the country? Show Notes

Connect With:

• Eli Schwartz: Website // LinkedIn
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Further episodes of Voices of Search // A Search Engine Optimization (SEO)

Further podcasts by benjshap LLC // Benjamin Shapiro

Website of benjshap LLC // Benjamin Shapiro