Podcasts by Watch Time

Whom are you Talking to? Why Creating a Buyer’s Persona is a Critical First Step in your Marketing (Episode #50) from 2023-07-14T21:27

So you’re ready to dive into social media, video, email, or other marketing. Have you taken a moment to consider whom you’re talking to? Think it’s everyone? Think again before throwing away pre...

How to Turn Your Side Hustle into a Full-Time Business (Episode #49) from 2023-06-23T21:24

Do you see a need for a product or service in your area of expertise? Not sure how to make the leap from what you’re doing now to turn your vision into a viable business endeavor?

In this...

Getting Started with Your Small Business Marketing (Episode #48) from 2023-06-16T21:23

Starting a business is full of challenges. It can be hard to know where to start with your online presence and marketing. This often leads business owners stuck without knowing where to begin. Listen

Stop Selling and Start Storytelling: A Personable Approach Pays off on Social Media (Episode #47) from 2023-06-09T21:20

Join Kathie Taylor and Bill Baraona in this episode of Watch Time presented by Flex Media as they talk with Meg Corso, Business Growth Strategist, at her company Exclusively BA. Her team’s uniqu...

2023 Video Trends Decoded: Analyzing Wistia’s 2023 State of the Video Report (Episode #46) from 2023-06-02T07:13:35

Join Kathie Taylor and Bill Baraona in this episode of Watch Time presented by Flex Media as they discuss some key findings from Wistia's 2023 State of the Video report and why those findings ar...

Elevating Your Video Production: Why Two Cameras Are Better Than One (Episode #45) from 2023-05-27T07:44:45

In this episode of Watch Time presented by Flex Media, hosts Kathie Taylor and Bill Baraona dive into the topic of why a production company might need multiple cameras and operators to produce a...

The Power of Short, Medium, and Long-Form Videos: Strategies for Effective Content Creation (Episode #44) from 2023-05-12T05:00

In this episode of Watch Time, the Flex Media Team sits down with Dom Mann, owner of DM Productions, to dive into the world of short-form, medium-form, and long-form video content. Join us as we...

How to Establish Yourself as a Thought Leader in Real Estate using Marketing and Video (Episode #43) from 2023-05-05T06:00

In this episode of Watch Time presented by Flex Media, we welcome back Roman Soyko, owner and real estate developer at RS Professional Homes. Roman shares with us how he was able to use marketin...

From Raw Footage to Final Cut: Understanding the Video Post-Production Process (Episode #42) from 2023-04-28T00:17

Lights, camera, action... and then what? In this episode of Watch Time, our host Bill Baraona interviews Josh Lawhorn, Lead Cinematographer and Editor at Flex Media again and we explore the ofte...

The Ins and Outs of the Video Production Process: A Cinematographer’s Perspective (Episode #41) from 2023-04-21T12:27:18

In this episode of Watch Time, our host Bill Baraona interviews Josh Lawhorn, Lead Cinematographer and Editor at Flex Media, to explore the video production process when working with a video mar...

From Cheap to Expensive: Understanding the Range of Video Production Prices (Episode #40) from 2023-04-14T10:56:56

In this episode of Watch Time, host Bill Baraona and our returning special guest Najada Davis discuss the wide range of pricing in video production. They explore why some video services cost mor...

Unlocking the Power of Video: How Proper Lighting Can Boost Your Brand’s Storytelling (Episode #39) from 2023-04-07T06:00

In this episode of Watch Time, special guest Najada Davis shares his expertise on lighting and its role in telling a compelling story. This is a must-watch episode for anyone unsure of the role ...

Creating High-Quality Video Content for Your Business: Tips and Tricks to Make it Affordable and Effective (Episode #38) from 2023-03-31T07:18:35

In this episode of Watch Time, Kathie Taylor and Bill Baraona discuss why video doesn't have to be as expensive as you might think. While past episodes have explored why video can be costly, Kat...

From Fear to Action: Creating Effective Videos for Your Business (Episode #37) from 2023-03-24T06:00

In this episode, Bill and Kathie discuss the top three fears that businesses have when it comes to creating video content. Whether it's the fear of being on camera, the fear of not having enough...

Inside Video Production: What to Expect When Working with a Video Marketing Company (Episode #36) from 2023-03-17T17:49:31

Are you curious about what goes into creating a video? Have you ever thought about working with a video production or video marketing company, but don't know where to start? In this episode of W...

Revolutionize Your Trade Show Game with Video: Insider Tips and Tricks for Success (Episode #35) from 2023-03-10T08:01:46

In this episode, we sit down with Jim Cermak, founder of Trade Show University, to discuss how exhibitors and show organizers can maximize their ROI at trade shows through effective video market...

The Dark Side of Marketing: Understanding Demand Generation and Dark Social (Episode #34) from 2023-03-03T04:30

Join us on The Dark Side of Marketing as we delve into the world of demand generation and dark social, two marketing tactics that are trending in the digital world. Our expert guests, Patrick an...

What is Video Marketing: Decoding a Commonly Used Buzzword (Episode #33) from 2021-06-03T21:53:03

In this episode of Watch Time, we discuss what video marketing actually is by breaking down the article that our co-host Bill Baraona wrote for Brian Butkowski, founder and principle brand strategist at B...

Virtual or in Person? The Future of the Event Industry with Jim Cermak (Episode #31) from 2021-05-12T15:15:13

In this episode of Watch Time, we sit down again with Jim Cermak, host of the Trade Show University Podcast<...

The Future of Video: Wistia's 2021 State of Video Report (Episode #30) from 2021-04-25T19:53:49

What video tactics should you invest in? What trends are going to help you make better videos? What actually works when it comes to creating videos in 2021? These are some of the many questions ...

Fix it in Post: Getting Started with Video Editing (Episode #29) from 2021-04-19T21:31:36

In this episode of Watch Time, we interview John Vlach, Creative Service Director for Rock the H...

How has Video Marketing Changed in 2020: Our Observations and Predictions for 2021(Episode #28) from 2021-04-08T06:37:01

In this episode of Watch Time, we discuss what changes we have seen in the video marketing and video production world in 2020. We will touch on how COVID19 has played a role in advancing the use...

Why is Video Expensive?: A Comprehensive Guide to Video Pricing - Part 2 ( Episode #27) from 2021-03-31T07:33:28

We are back! We didn't mean to leave the podcast on a cliffhanger. We became really busy at Flex Media and had to press pause on the podcast for a little bit but we are back at it again and brin...

Why is Video Expensive?: A Comprehensive Guide to Video Pricing - Part 1( Episode #26) from 2020-10-16T05:00

In this episode of Watch Time, we discuss what goes into creating a video and how we determine pricing for some of our projects. We also discuss some common misconceptions when it comes to time ...

Big Marketing for Small Business: Tips, Tricks, and Tactics from a Large Brand (Episode #25) from 2020-09-23T05:00

In this episode of Watch Time, we interview Meaghan Earley, Marketing and Communications Manager, ...

Making Videos More Engaging: What we Learned After Reading Building A StoryBrand (Episode #24) from 2020-09-16T13:17

In this episode of Watch Time, we discuss Donald Miller's book Building a Storybrand and how w...

Tips for Using Video to Sell Remotely (Episode #23) from 2020-09-08T23:32:35

In this episode of Watch Time, we discuss how you can start using video to sell remotely using email and Zoom. We will talk about some of the strategy and production tactics you need to consider...

Marketing and Hosting Your Virtual Events (Episode #22) from 2020-09-02T05:00

In this episode of Watch Time, we interview Jim Cermak,  Host of The Trade Show University Podcast. We h...

Video Marketer VS. Video Producer: What's the Difference? (Episode #21) from 2020-08-26T05:00

In this episode of Watch Time, we discuss the difference between a video marketing agency and video production company. We will talk about what each one does, how they are similar, and how they ...

How to Turn your Videos into New Marketing Content (Episode #20) from 2020-08-19T23:01:38

In this episode of Watch Time, we interview Patrick Zangardi, President of Zangardi Studio. We had t...

How COVID19 has Changed Video Marketing (Episode #19) from 2020-08-11T20:40

In this episode of Watch Time, we discuss Hootsuite's social media quarter three report and how  COVID19 has changed video is a big way. We will talk about why these stats are important and how ...

Creating Video Content for your Business using Zoom (Episode #18) from 2020-08-04T22:32:44

In this episode of Watch Time, we discuss how you can start using Zoom to create different types of video content for your business. We will touch on why it's a great tool for content creation a...

3 Areas for Upping your Zoom Game to Help you Close More Deals (Episode #17) from 2020-07-29T00:12:08

In this episode of Watch Time, we talk about three areas you should focus on if you want to look better and be more memorable on your next Zoom call. Make sure to stick around until the end to g...

Getting Started with Creating a Video Strategy (Episode #16) from 2020-07-07T22:54:57

In this episode of Watch Time, we talk about how to get started using a video strategy for your next marketing or social media video. We will break down the 5 key components that we believe shou...

Using Video to Build a Brand in Real Estate Investing (Episode #15) from 2020-06-16T22:59:12

In this episode of Watch Time, we interview Roman Soyko, real estate investor, and CEO of RS Professi...

Getting Started with GoPros (Episode #14) from 2020-06-10T00:55:03

In this episode of Watch Time, we interview video creator Nathan Rafter, who runs a video marketing agency in southern Florida. Nathan has year...

Marketing to Millennials and Gen Z (Episode #13) from 2020-05-19T23:16:37

In this episode of Watch Time, we interview Ashley Basile Oeken, President of Engage! Cleveland...

Best Practices when Creating Videos for Social Media (Episode #12) from 2020-05-13T00:00:01

In this episode of Watch Time, we talk about things you need to consider before you press record when creating videos for social media. We will talk about the importance of a video strategy, scr...

How to Make Your Cell Phone Video More Cinematic (Episode #11) from 2020-05-05T21:21:18

In this episode of Watch Time, we interview Valerie Garrett, Flex Media's Mark Nylander, Senior Marketing Advisor with 360 Marketin...

How to Start and Grow a YouTube Channel (Episode #9) from 2020-04-21T21:27:46

In this episode of Watch Time, we interview Marko Zlatic, Financial YouTuber with the channel from 2020-04-07T23:51:58

In this episode of Watch Time, we interview Meaghan Earley, Marketing and Communications Manager, ...

Getting Started with Live Streaming Video (Episode #6) from 2020-04-01T04:00

In this episode of Watch Time, we interview live video expert Wade Clark, who works for BoxCast and...

The Importance of Consistent Messaging and Branding in Your Marketing (Episode #5) from 2020-03-29T16:44:40

In this episode of Watch Time (Happy Hour Edition), we interview Pete Baka, Owner of 360 Marketing, and talk about ...

How to use Your Downtime to Become Better at Video Marketing (Episode #4) from 2020-03-25T16:08:24

In this episode of Watch Time, we will give you some resources you can use if you have downtime or are working from home to help you become a better video marketer. We will discuss different cou...

How to Use Videos in Your Company's Website to Increase Business (Episode #3) from 2020-03-17T22:58:17

In this episode of Watch Time (Happy Hour Edition), we interview Adam Corrao, Owner of Corrao Designs, and fin...

Video Platforms to Help Boost Your Business (Episode #2) from 2020-03-12T23:19:50

In this episode of Watch Time, we will give an overview of the different video platforms available to boost your business. We will discuss the various video types that you can use on those platf...

Why is Video an Important Marketing Tool? (Episode #1) from 2020-03-06T03:46:39

In the first episode of Watch Time, we discuss the importance of using video as a marketing tool. We will discuss how video has changed from just broadcast only to now include narrowcasting. We ...