Decoding the Mind of the Consumer - a podcast by Dr. Michael Solomon

Successful marketers satisfy their customers' needs. But how can they do that, if they don't know what those needs are?

This episode reveals three different perspectives on collecting customer insights. My guests will talk about how their companies try to understand consumers in stores and during their daily lives.

Further episodes of We Are What We Buy

Further podcasts by Dr. Michael Solomon

Website of Dr. Michael Solomon