Encore: We Are What We Wear The Psychology of Blue Jeans - a podcast by Dr. Michael Solomon

Many products play a key role in defining who we are – even if they are just everyday things.

Blue jeans are a great example. Sure, they are durable and yes, comfortable as well. But blue jeans are more than that. Denim brands often tell a story, and sometimes this story links to important cultural milestones. Levi Strauss jeans have been a part of popular culture for many years, and icons such as James Dean and Bruce Springsteen have helped to cement their place in our society.

Today’s show focuses on this powerful relationship. Jen Sey is the CMO (Chief Marketing Officer) of Levi Strauss. She will talk about how the company values this products place in popular culture, and how it works to continue this tradition.

Henry Stafford is co-CEO of Revtown jeans, a brand new brand. He will talk about how a startup with no history can try to earn a place in our culture as well.

Ordinary blue jeans are not so ordinary after all!

Further episodes of We Are What We Buy

Further podcasts by Dr. Michael Solomon

Website of Dr. Michael Solomon