Music to Your Ears... and Wallet - a podcast by Dr. Michael Solomon

We assume that most of what we know about a brand, store, or organization comes from what we see. But the reality is that we hear is crucial as well. For many years of course we've listened to product jingles that you can't seem to get out of your mind, but today some marketers are taking the audio dimension to a whole new level. Now we see more of a focus on sonic branding -- how the product sounds and how sounds in the purchasing environment influence our experiences in profound ways.

This program's three guests are experts on sonic branding and the science of sound. They will tell us how forward-thinking brands and platforms like Pandora think about sound today.

We all need to listen carefully.

Further episodes of We Are What We Buy

Further podcasts by Dr. Michael Solomon

Website of Dr. Michael Solomon