A New Tool to Engage Shoppers - Where We Buy #106 - a podcast by Where We Buy

from 2019-06-07T02:03:24

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Eileen Hanson, the Director of US Marketing at Unibail-Rodamco-Westfield joins Zach Goldstein, CEO of Thanx to talk about their newly launched shopper loyalty program. Unlike other loyalty programs, this one does not require membership cards or any real effort on behalf of the shopper. 

This episode was recorded live in front of a studio audience at Las Vegas Convention Center during ICSC RECon 2019.

James Cook is the director of retail research in the Americas for JLL. 

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Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.

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