Bar Louie's  Virtual Brands Are Incubators for New Menu Items - Where We Buy #176 - a podcast by Where We Buy

Bar Louie CEO, Tom Fricke joined the company to lead a turnaround strategy with no idea that the national chain of gastrobars would be exiting bankruptcy in the middle of a pandemic. But Fricke explains that there was a silver lining and in some ways the transformation plan was actually accelerated by the pandemic.

SVP Food & Beverage, Steve Madonna explains the thinking that went into creating the menus of two new virtual delivery brands (Sweet Lou's and Macs & Stacks) that were prepared in Bar Louie's kitchens.

James Cook is the director of retail research in the Americas for JLL. 

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