Guesst Helps Brands Pop-Share - Where We Buy #91 - a podcast by Where We Buy

It seems like every retailer is experimenting with pop-ups. But Guesst wants them to forget pop-ups and instead pop-share. CEO Jay Norris explains how his company acts as a matchmaker between stores like FAO Schwarz and Steven Alan, and brands that want to sell on their shelves. This episode was recorded in front of a live audience at the ICSC New York Deal Making conference on December 5, 2018. James Cook is the director of retail research in the Americas for JLL.

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