Winky Lux Cosmetics Created an Instagrammable Experience Store - Where We Buy #89 - a podcast by Where We Buy

Natalie Mackey, co-founder and CEO of Winky Lux, creates "lux cosmetics at drugstore prices." She talks about the growth of Winky Lux and the burgeoning "masstige" beauty segment. Bricks-and-mortar retail is playing an increasing role in Winky Lux's growth strategy. The retail research team also gets a tour of the Winky Lux Experience store in New York.

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