77. How to Build a Wellness Brand with Kurt Seidensticker (founder, Vital Proteins) | Win the Day™ podcast with James Whittaker - a podcast by James Whittaker

Ep 77: How to Build a Wellness Brand with Kurt Seidensticker (founder, Vital Proteins)

“The best way to predict the future is to create it.” — Peter Drucker

Kurt Seidensticker is Founder / CEO of collagen-based wellness company, Vital Proteins®. In addition to being a former NASA Aerospace Engineer, Kurt has 20+ years' experience as an entrepreneur and has successfully grown a number of digital-first companies.

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As a passionate runner, Kurt had a huge lightbulb moment when knee discomfort threatened to put him on the sidelines. Kurt vowed to find a solution, and his research led him to understand the benefits of ingestible collagen that has been linked to healthy hair, skin, nails and joints.

Since 2013, Vital Proteins has been empowering others to find wellness, and recently enlisted Jennifer Aniston as its Chief Creative Officer.

Kurt’s passion for health and fitness – and his ambition to help others live fuller, more vibrant lives – became the core of the Vital Proteins brand, and ultimately, the company’s mission.

In this episode, we’re going to talk with Kurt about:

• How his aerospace engineering background taught him to solve complex problems


• The most important steps that gave his company massive traction from day one


• What he did to recruit personalities like Jennifer Aniston to the brand; and


• How he built Vital Proteins into a billion-dollar company within six years.

Let’s WIN THE DAY with Kurt Seidensticker!

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📖 Blog: https://jameswhitt.com/how-to-build-a-wellness-brand-with-kurt-seidensticker

🎧 Episode: https://jameswhitt.com/podcast

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Show links:

⚡ Vital Proteins website:

https://vitalproteins.com

🚀 Vital Proteins collagen:

https://amzn.to/345CkVX

📷 Vital Proteins Instagram:

https://instagram.com/vitalproteins

📷 Kurt Seidensticker Instagram:

https://instagram.com/justbeingkurt

📕 The Attributes by Rich Diviney:

https://amzn.to/3KS4vIB

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