How Brandable Chunks Guarantee Brand Consistency - a podcast by Johnny Molson

There's a tricky balance between keeping your advertising fresh and maintaining consistency through the life of a campaign.
The solution is "Brandable Chunks."
A consistent set of verbal, visual, and/or audio elements that find their way into your ads in one form or another.
They are similar to brand codes that distinguish your brand from others, with an added twist of personality and sticky words to enhance your company's personality and unique traits.
In this episode, Chris Maddock (chris@wizardofads.com) and Jeff Sexton (jeffsexton@wizardofads.com) join Johny Molson (johnnymolson@wizardofads.com) to talk about the power of Brandable Chunks.

Further episodes of Wizard's Roundtable | Marketing Secrets from Wizard of Ads

Further podcasts by Johnny Molson

Website of Johnny Molson