Podcasts by Wizards Roundtable | Marketing Secrets from Wizard of Ads
If you could sit at a table with marketing mavens for 20 minutes or so, would you do it? Every two weeks Johnny Molson shares methods and ideas with the other marketers from Wizard of Ads. We believe your business should be famous in your hometown, and each episode talks about how to do that neato thing.
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Further podcasts by Johnny Molson
Podcast on the topic Marketing
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How to Spot and Eliminate Digital Ad Fraud from 2021-02-02T00:30
There’s a kind of fraud that comes from lack of transparency from Google and Facebook, a kind of fraud that comes from criminals stealing ad dollars from businesses, and a kind of fraud that could ...
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The Growth Plan for HVAC Companies Stuck Between $3-5M (and your biz, too) from 2021-01-18T05:00
As an HVAC company grows, it often slams into a ceiling someplace between $3-5 million.
In this episode, we discuss the ways we’ve helped stuck companies break through that barrier. Even if you...
A Love Letter to Radio (and businesses that advertise anywhere) | ((Rebroadcast)) from 2021-01-05T00:15
While the Wizard's Roundtable was being used for holiday dinners, we thought we would replay one of the most popular videos of 2020.
This conversation with Ryan Patrick, Tim Miles, and Jo...
How to Get (and keep) Attention with Orlando Wood from 2020-12-22T02:00
Heard in the show:
Lemon, by Orlando Wood: https://www.youtube.com/redirect?q=https%3A%2F%2Fwww.amazon.com%2FLemon-advertising-brain-turned-sour%2Fdp%2F0852941471andredir_token=QUFFLUhqazg1OWo...
Magical Ad Writing for Everything From Piccolos to Recruitment | Wizard's Roundtable from 2020-12-08T05:00
You have to:
1: Not sound like everybody else
2: Get into somebody's imagination and mess around.
In this episode:
Asia Gregg (asia@wizardofads.com
Peter Nevland (pe...
What to Know About SEO from 2020-11-24T04:30
Feel like you’re swimming in internet acronyms? Search Engine Optimization, or SEO, is the foundation of how you get found online. It’s also a tar pit of details that can get so overwhelming you wo...
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Why Your Business Should Have a Podcast from 2020-11-10T05:00
In this episode of the Wizard's Roundtable, http://www.bryaneisenberg.com/ (Bryan Eisenberg) and https://timmilesandco.com/author/ryan_patrick/ (Ryan Patrick )talk about the untapped advantages you...
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How Company Culture Improves Your Marketing from 2020-10-27T05:00
Nothing can bring down a company faster than a broken culture. There’s no amount of advertising that can fix a company that’s damaged from the inside.
The culture you create should instruct the...
How to Have an Effective Brainstorming Meeting from 2020-10-14T05:00
“Brainstorming” is more than just “throwin’ ideas around.”
It’s a method developed by Alex Osborn (the “O” in BBDO), and Dr. Sidney Parnes in the middle of the last century. The Osborn/Parnes ...
Is Lifetime Customer Value Still Important? from 2020-09-28T05:00
For many businesses, the answer is "yes." But, maybe not yours. In this episode, we'll discuss the considerations in calculating lifetime customer value, how you can maximize it, and how to be su...
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Use a Screenwriter's Secret Trick to Make Memorable Ads from 2020-09-15T05:00
In this episode, Peter Nevland and Johnny discuss Character Diamonds.
This is a technique created by David Freeman, advisor to several dozens of hit TV shows and movies and creator of the Beyon...
A Love-letter to Radio Sales People from Three Ex Production Directors from 2020-09-01T05:00
In this video, Ryan Patrick, Tim Miles, and Johnny Molson make the case for media companies to have an in-house advocate for the advertiser.
We'll help salespeople collect better information to...
Long Ads, Short Ads, and Creating Viral Videos from 2020-08-18T05:00
A longer ad (letter, blog-post, TV/radio commercial) can perform better than a short one provided you use the power of (a non-boring) story. In this episode, we talk about the myth that people hav...
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How Brandable Chunks Guarantee Brand Consistency from 2020-08-04T05:00
There's a tricky balance between keeping your advertising fresh and maintaining consistency through the life of a campaign.
The solution is "Brandable Chunks."
A consistent set of verbal,...
How Often Should Your Ad Play from 2020-07-20T05:00
Getting your ad to play (or show) frequently is good...but it must play multiple times to the same person for maximum impact.
In this episode, Wizard of Ads Partners Gary Bernier, Joe Hamilton,...
Making Better Recruitment Ads from 2020-07-07T05:00
Chris Maddock (chris@wizardofads.com) and Kevin Skaalure (kevinskaalure@wizardofads.com) discuss ways to improve your recruitment ads.
How you recruit can say a lot about your company...
How to Improve Your Marketing for Free(ish) from 2020-06-22T05:00
Tom Wanek (tomwanek@wizardofads.com) and Ryan Chute (ryanchute@wizardofads.com) join Johnny Molson (johnnymolson@wizardofads.com) this week on The Wizard's Roundtable to talk about how improving th...
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How Non-Profits Bring in Donations in Tough Economies from 2020-06-09T05:00
In this episode, Steve Thomas of oneicity.com talks about ways non-profits are still bringing in donations and growing year over year by using 5 steps:
1: Get attention
2: State the probl...
Should You Get a Deal from Your Media Providors? from 2020-05-26T05:00
There might be deals to be had out there...but should you take them?
In this episode:
Johnny Molson
johnnymolson@wizardofads.com
Devin Wright
devin.wright@wizardofads....
Why Recession Advertising is Your Best Move from 2020-05-12T05:00
Opportunities are wide and deep right now for businesses to gain share of voice. When others hide, your business can stand tall.
In this episode:
Johnny Molson (johnnymolson@wizardofads.co...
The Worst Thing to do in Your Advertising from 2020-04-28T05:00
Wizard of Ads Partners Johnny Molson, Stephen Semple, and Jerry Casasandro talking about the social proof clues to watch for that suggest things are starting to turn, and why this is the WORST time...
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How Businesses Survive a Downturn from 2020-04-20T05:00
Wizard of Ads Partners Johnny Molson, Dave Young, and Mick Torbay talking about pivots you can make right now and a look at past downturns in the economy and what we can learn from those experience...
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4 Things That Need to be in Every Commercial from 2020-04-12T05:00
Wizard of Ads Partners Johnny Molson, Peter Nevland, and Matthew Burns talking about the 4 things that should be in every ad, today's media habits, and what your customers need to hear from you now...
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4 Things That Need to be in Every Commercial from 2020-04-12T05:00
Wizard of Ads Partners Johnny Molson, Peter Nevland, and Matthew Burns talking about the 4 things that should be in every ad, today's media habits, and what your customers need to hear from you ...
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