How Often Should Your Ad Play - a podcast by Johnny Molson

Getting your ad to play (or show) frequently is good...but it must play multiple times to the same person for maximum impact.
In this episode, Wizard of Ads Partners Gary Bernier, Joe Hamilton, Stephen Semple, and Jeff Sexton discuss why repetition is your friend (and could also be your foe).


You'll also learn:
Why market size matters
How to consider the context in which your ad is playing
How often a potential customer should be exposed to your ad
and an introduction to Brandable Chunks


This was a great conversation with so much info, we'll be breaking this up into multiple episodes coming soon!


Questions? Ask away!
johnnymolson@wizardofads.com


www.molsonpartners.com

Further episodes of Wizard's Roundtable | Marketing Secrets from Wizard of Ads

Further podcasts by Johnny Molson

Website of Johnny Molson