Making Better Recruitment Ads - a podcast by Johnny Molson

Chris Maddock (chris@wizardofads.com) and Kevin Skaalure (kevinskaalure@wizardofads.com) discuss ways to improve your recruitment ads.


How you recruit can say a lot about your company to both prospective employees and prospective customers alike.


Some tips:


As with any advertising, involve the applicant. How can you make him/her see themselves in that job?
It's not about money. Pay and benefits are only important up to a point. People want to be valued and know their place in your company
Use current employees. There's no better ambassador for your company than a happy employee. Ask your employees why they like working for your company and what they might tell an applicant if the boss isn't in the room.


For more info on all these cool cats in the video, you can contact Johnny Molson (johnnymolson@wizardofads.com)

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