Planet Fitness Isn't Winning Because They're Cheap, It's Because They Market Their Ass Off - a podcast by Stuart Brauer

HVLP = High Volume Low Price.

This is a business model in the fitness industry that gets judged far too often for being "cheap".

Planet Fitness being the most successful example of this business model.

But most of us think they are successful because they are cheap.  And you couldn't be more wrong. 

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