Podcasts by WTF Gym Talk

Taking An Investor For Equity Might Be Your Smartest Idea from 2023-03-03T10:00:14

If you're in the concept phase of your business and you have the opportunity to accept money in exchange for equity - you might want to consider taking it.  Here's why...

Questions From A Gym Making $700k+/Year from 2023-03-01T10:00:56

So you may have noticed my pre-roll ads asking for podcast reviews on Apple or Spotify.  Simply send me a screenshot of your review on Instagram @wtfgymtalk and you'll get a chance to be en...

How Steve Pinkerton Grew His Gym's Retail from 2023-02-28T10:00:42

My neighbor and good colleague, Steve Pinkerton - the owner of Vitality Fitness in Concord, NC - jumps on the podcast to discuss how he has managed to continuously build a successful retail outf...

Boutique Open Gym Models from 2023-02-27T10:00

Earlier in 2022, I discussed my interest in the Hybrid Model that had both group fitness and separate 24/7 open gym access.  Well, I've changed my mind.  Here's what's got my interest ...

Alec Blenis's Take On Concurrent Training + Using Tempo from 2023-02-24T10:00:14

If you're not familiar with Alec Blenis, go ahead and look up his World Record title completed in 2021 at the workout Murph.  The dude is a monster from a hybrid athlete standpoint, but his...

Putting A Sauna + Cold Plunge In Your Microgym from 2023-02-22T10:00:36

With all the hype around recovery and wellness, especially saunas and cold plunging - should you invest in one for your microgym's client experience? 

Listen

Rate of Savings To Buy A Building from 2023-02-20T10:00:42

Today we're discussing The Gym Real Estate Company and what should your ROS (Rate of Savings) be if you want to purchase a building.  If you're a gym owner who would like help with leasing ...

The Benefits of Tempo Training w/ Kyle Ruth of Training Think Tank from 2023-02-17T10:00:33

Kyle Ruth was a colleague of mine when we both owned CrossFit affiliates in Charlotte, NC.  

Later, I hired Kyle as a coach when I began my pursuit of higher-level program design edu...

Growing Your Business YouTube Channel w/ Shane Farmer from 2023-02-15T10:00:10

Shane Farmer is the founder of Dark Horse Rowing, one of the largest rowing education companies in the world.  But on this podcast, we didn't talk about rowing.  Instead, we discussed ...

Understanding Utilization Rates from 2023-02-13T10:00:49

When you understand how much attendance has to do with retention, sales, client experience, and overall success of your microgym - you realize how important utilization rates truly are.

<...

Alternative Wealth Strategies w/ Shawn Rider from 2023-02-13T10:00

Shawn Rider, my first official consulting client from back in the day, came on the podcast to discuss his model for investing and wealth creation which is considerably different than what most o...

Branding With Boris | Women's Only Microgym From Concept to Grand Opening from 2023-02-10T10:00:35

On the 12th installment of Branding with Boris, we share each side of our work on a joint client we shared - Moxie Fitness Studio.  

If you're in need of brand design work and w...

The Missed Opportunity of Pursuing "Runners" from 2023-02-08T10:00:48

If I could go back in time to when I was a gym owner, I would have established a much stronger client acquisition strategy around the running community in my city.   Here's the why and...

Master Class in Franchising w/ Marty Flanagan from 2023-02-06T10:00:36

On Marty Flanagan's second appearance on the show, he breaks down a lot of the myths and lies behind some franchising operations and provides some awesome behind-the-scenes insight for anyone in...

Think You Need A New 'Unique Belief In Fitness'? from 2023-02-03T10:00:18

I often talk about creating the 'white space' in the fitness industry and establishing a UBF - a Unique Belief in Fitness.  Well, here are twenty minutes of my thoughts on that topic, how t...

Bulking and Cutting Need To Go from 2023-02-01T10:00:02

The concept of bulking and cutting - outside of bodybuilding, figure, and physique competitions - needs to dissolve from the fabric of nutritional strategies for the everyday person.  Here ...

Tactics To Sell More Retail + Supplements w/ SFH from 2023-01-31T10:00

I had a great conversation with Sydney Crispin from SFH Supplements in which we discussed keeping your business offerings simple and streamlined vs. broad and everchanging.  We also jammed ...

NCFit Re-Affiliates With CrossFit from 2023-01-30T10:00:41

On Thursday, January 26th, 2023 - NCFit founder, Jason Khalipa announced through his podcast that he's changed his mind and has decided to re-affiliate his brand with CrossFit.  This decisi...

Stop Judging Gyms Based On Your Lack Of Insight from 2023-01-27T10:00:23

"That gym must suck, I heard their average member only stayed 9 months."  

Making a statement like this is complete, silly bullshit and it needs to end. 

Listen

Transitioning A Spin Studio from PIF to EFT from 2023-01-25T10:00:27

So you may have noticed my pre-roll ads asking for podcast reviews on Apple or Spotify.  Simply send me a screenshot of your review on Instagram @wtfgymtalk and you'll get a chance to be en...

Retail Hacks To Add 10%+ Top Line Revenue from 2023-01-24T10:00:23

Adding 10% to your top line revenue is not easy, but it's not incredibly difficult either.   And the solution is far easier than attracting a new market or creating an additional servi...

Asking Your Coaches To Do More from 2023-01-23T10:00

So you may have noticed my pre-roll ads asking for podcast reviews on Apple or Spotify.  Simply send me a screenshot of your review on Instagram @wtfgymtalk and you'll get a chance to be en...

Tempo Training For CrossFitters from 2023-01-20T10:00

While I understand that my version of Tempo Training won't make you a better CrossFitter, I do believe it can make you much better at CrossFit.

The gym that I train at, QCFit, believes th...

"No." Is A Complete Sentence. from 2023-01-18T10:00

In this episode, I'm going to help you say NO more often and give you the framework I use to preserve my energy and time, while not coming off like a complete asshole. 

<...

Consulting With Chris Hinshaw on Tempo Training from 2023-01-16T10:00

This is a consultation call I had with world-class endurance coach Chris Hinshaw where I outlined my experiment to use Tempo Training to prepare for the 2023 Chicago Marathon.

Selling Semi-Private Personal Training from 2023-01-13T10:00:01

What's better than 1 person paying to train with you privately?  

Two, duh?  

But what happens that grows to 3 or 7 people?  How much do you charge?  How should...

Going From Paid In Full to Subscriptions from 2023-01-11T10:00:02

So you may have noticed my pre-roll ads asking for podcast reviews on Apple or Spotify. Simply send me a screenshot of your review on Instagram @wtfgymtalk and you'll get a chance to be entered ...

The 24/7 Hybrid Gym Is The Next Big Thing from 2023-01-09T10:00:03

Back in 2017, a small startup company hit me up to discuss their business model that installed 24/7 access into microgyms.  

I was intrigued but thought it was too early for the micr...

Nathan Grant is the ORIGINAL Slantboard Guy from 2023-01-06T10:00:41

Nathan Grant saw an opportunity to provide the fitness market with a tool that we've all been cobbling together with plates and curbs and anything else we could prop our heels up on to get a mor...

Strength Endurance Is Being Neglected from 2023-01-04T10:00:27

Another Respect The Tempo episode for you today where I discuss the concept of 'strength endurance' and why I think it's been neglected by pop-culture fitness for so long. 

This Motivated Me When I Got Complacent from 2023-01-02T10:00:21

Motivation is high when we start our business because we are just getting started.  It's all improvement from that point which can allow you to stay motivated for a while.  But what do...

What Is Tempo Training? from 2022-12-30T10:00:34

This is the first video in the Methodology Series where I'll be doing deep dives into where Tempo Training comes from, the specific protocols used, and other science and evidence-based topics re...

Multiple Locations. One City. from 2022-12-28T10:00

For the full visual experience, head over to the YouTube video.

Co-founder of MADabolic, Brandon Cullen, takes me ar...

Rebel Rabbit THC Seltzer Is My New Go To from 2022-12-21T10:00:55

I don't know about you, but I have a hard time turning my brain off at night when it's time to chill and get to bed.

Previously, I used to smoke traditional cannabis.  But I was...

This Is Why The Foundation Of Your Business Is Weak from 2022-12-16T10:00:54

The number one reason I see a microgym that's been around for a few years successfully, but still doesn't have a strong foundation is due to this...

Want to work together? &nb...

Matt Becker and the Gym Lawyers from 2022-12-14T10:00:28

Matt Becker started the Gym Lawyers to help microgym owners navigate common pitfalls in business that require legal advice.  Unfortunately, most small business owners would rather go to Goo...

A Different Perspective On Retaining Members from 2022-12-12T10:00:04

I don't have the typical view on retention that most business-advice-providers in our industry have.  Here's why...

Endurance Training and Business Analysis w/ Jason Khalipa from 2022-12-09T10:00:47

Jason and I get on the mic to talk about our recent fitness endeavors and play a game of Vulnerabilities and Opportunities - where we look at different businesses and industries (including our o...

Vulnerabilities & Opportunities from 2022-12-07T10:00:09

This is a fun game I like to play when I first encounter a business or service/product category.  I'm going to walk you through how I think about these two aspects of our businesses (and ot...

Talking Shit w/ MADabolic Ownership and Eric Malzone from 2022-12-05T10:00:53

Co-founders of MADabolic, Brandon Cullen and Kirk DeWalle alongside MAD Charlotte owner Finley Funston join Eric Malzone (host of the Future of Fitness podcast) and myself for a candid conversat...

Discounts Are Simply Value Manipulation from 2022-11-30T10:00

The basic business advice on discounts is "DON'T DO DISCOUNTS!".

This is a headline read at best from individuals who truly don't understand business. 

Instead, think of disco...

Redefining The Virtual Assistant Industry w/ Christina Morgan from 2022-11-28T10:00:18

When you think of a Virtual Assistant, you probably think of some company that hires individuals in a remote country, pays them shit and you end up pulling your hair out as you try to train thes...

Creating Marathon Capacity with Tempo Training from 2022-11-25T10:00:42

Follow along as I document my preparation for the 2023 Chicago Marathon using Tempo Training.

IG: @respectthetempo...

When Your Gym Is Causing Sound/Vibration Issues from 2022-11-23T10:00:57

More Gym Real Estate information coming at you that will address an unfortunate scenario that too many fitness businesses encounter in the brick + mortar world -  disrupting their neighbor'...

How To Own Successful MADabolic Locations Remotely from 2022-11-21T10:00:19

It's hard enough to manage your single microgym when you're on-site, let alone own and manage several of them while you live in the Cayman Islands.  However, that's exactly what Evan Lindsa...

Reverse Engineer the KPI You Need To Chase Each Month from 2022-11-18T10:00:13

Once you've had a great month of sales - what do you do?  

Brief internal celebration and then you're onto the next month.  Sound familiar?  Let's try this instead.  Listen

Optimal Anaerobic to Aerobic Ratio? from 2022-11-16T10:00:28

Another Respect The Tempo podcast topic for today where I riff on my thoughts on blending anaerobic and aerobic training and how I'm currently segmenting these efforts in my Tempo Training worko...

They WISH They Would Have Listened To Me from 2022-11-14T10:00:56

Sharing this story with you guys so that hopefully, if you're in this position and on the fence, you make the smart decision. 

Need help with leasing or buying a building...

Focus On Making Your Members Athletic, Not Athletes. from 2022-11-11T10:00:47

Do you refer to your members as athletes?  You might want to give this a listen.

Advanced Social Media Strategies from 2022-11-09T10:00:56

For those of you who are doing the bare minimum with your social media (organic posting 3x/day), with quality creative + copy, this is for you. 

Streamline Your Client Experience from 2022-11-07T10:00

Think of the last annoying client experience you had - why was it so annoying?  Are you creating any of those same headaches for your customers? 

Salary vs. Commission: Paying More For A+ Staff from 2022-11-04T09:00:05

If you want top-notch employees, you need to compensate accordingly.   But should you pay via salary or commission??

Staff-less Gym Model with Iron 24's Marty Flanagan from 2022-11-02T09:00:19

When you open your gym, your largest expense is rent.

Eventually, the business sophisticates and payroll becomes your largest expense.

Iron 24 is running with a new-age model that ...

Revenue Per Square Foot from 2022-10-31T09:00:20

I'm not sure why, but it seems anytime I bring up an idea or thought that goes just a tad bit deeper into the business side than "Retention" or "Deliver A Great Coaching Experience", some indivi...

Evolve Your Niche To Increase Value As A Coach from 2022-10-28T09:00:49

Here's the audio to a recent staff meeting I was asked to participate in with District H, a microgym located in Houston, Texas.  The owner has done an amazing job creating a profitable business and...

Make Fast Money Off Flight Risk Clients from 2022-10-26T09:00

Need to make some significant money quickly?  Want to ensure that your "flight risk" clients don't cancel on you in a few months?  I got you covered with this play. 

Getting The Husbands Of Your Female Members Into Your Gym from 2022-10-24T09:00:32

So you may have noticed my pre-roll ads asking for podcast reviews on Apple or Spotify.  Simply send me a screenshot of your review on Instagram @wtfgymtalk and you'll get a chance to be en...

The Best Belt Squat (SquatMax-MD) and Horizontal Barbell Strap (The Henny) w/ Brian Henesey from 2022-10-21T09:00:58

Brian Henesey is a former NFL football player who was constantly plagued with lower back injuries during his football career.  So he created the SquatMax-MD, a perfect belt squat system tha...

Buying Buildings, Creating A Low Barrier Offer and Why "Hard" Work Isn't Enough from 2022-10-19T09:00:54

My dude Brad Weems, owner of Thunder Valley CrossFit in Johnson City, TN came through to have a few cocktails and talk shop.  Brad has done very well for himself as a microgym owner.  ...

Convo w/ Gym Owner Who Wants To License His Brand from 2022-10-17T09:00:31

This episode is from a call I had recently with a gym owner who has built a very successful private training business - Derek Geiges, owner of Solid Rock Personal Training in Oklahoma.  &nb...

You Need Two Org Charts and This Tool Makes It Easy from 2022-10-14T09:00:20

An episode dedicated to my favorite, free, online tool for creating Org Charts and why you need two types of Org Charts in your business. 

Lease A Building That Fits Your Model or Make Your Model Fit The Building? from 2022-10-12T09:00

Some Gym Real Estate Company knowledge coming at your today.  Should you pre-determine your facility layout and then find a building that matches the need?  Or rent any building that f...

Don't Ask Members To Help You Move from 2022-10-10T09:00

I made this post on the internet recently and it received a mixed batch of feedback, so I figured I'd ...

Compounding Effect of Cancellations on Referrals from 2022-10-07T09:00:01

Cancellations are not something I view as inherently a "bad" thing.  In fact, I've seen members who have canceled produce 2x the amount of referrals as current members - for simple math rea...

Endurance Is Making A Comeback from 2022-10-05T09:00:47

Talking all things Respect The Tempo and fitness today as it relates to longer time domain workouts making a comeback in mainstream fitness.  Not sure we'll see it much on the group fitness...

Dialing In Your Unique Belief In Fitness from 2022-10-03T09:00

So you may have noticed my pre-roll ads asking for podcast reviews on Apple or Spotify.  Simply send me a screenshot of your review on Instagram @wtfgymtalk and you'll get a chance to be en...

Road Trip Project #4 | Coaches Who Want An Online Brand from 2022-09-30T09:00:04

This is one of my Road Trip Project podcasts where I rant on a topic for the duration of my drive.  Today's topic is a PSA for coaches who want to develop an online brand and to the owners ...

Creating A License Model, Reducing Payroll Costs and Financial Planning w/ John Briggs from 2022-09-28T09:00:55

John Briggs is the founder of Incite Tax, author of Profit First For Microgyms and his accounting firm is whom I've trusted with my bookkeeping and accounting for the past several years.

...

Shoot The Shit | Laurie Christine King from 2022-09-28T09:00

In the 11th episode of Shoot The Shit, my long-form conversations with awesome people in the fitness industry, I get to finally meet LCK - Laurie Christine King.

LCK and I became Instagra...

Retention + Marketing Advice To A Young Trainer from 2022-09-26T09:00:02

So you may have noticed my pre-roll ads asking for podcast reviews on Apple or Spotify.  Simply send me a screenshot of your review on Instagram @wtfgymtalk and you'll get a chance to be en...

How To Handle Coaches Who Don't Want To Do More from 2022-09-23T09:00:49

So you may have noticed my pre-roll ads asking for podcast reviews on Apple or Spotify.  Simply send me a screenshot of your review on Instagram @wtfgymtalk and you'll get a chance to be en...

Follow Up To My Recent TRT Podcast from 2022-09-21T09:00:10

I recently had Doc Wittmer of Wittmer Rejuvenation Clinic on my podcast and wanted to hit you guys with a follow-up after getting a ton of DM's and having conversations around the topic of TRT.<...

Is This The Worst CrossFit Rebranding Advice EVER? from 2022-09-19T09:00:39

A recent Morning Chalk Up article made a strong suggestion as to how CrossFit should rebrand.    I didn't agree.

Blink Fitness Is Using Hypnosis To Sell Memberships - Not Making This Up. from 2022-09-16T09:00:33

If you're not familiar with the HVLP model, Blink Fitness, I wouldn't be too surprised.  They have not done much to make waves in the fitness industry until right now as they are testing th...

Response to MCU Article "Does CrossFit Still Have A Negative Stigma?" from 2022-09-14T09:00:21

The Morning Chalk Up recently posted an article where ...

How To Attract More Females To Your Gym from 2022-09-12T09:00:08

So you may have noticed my pre-roll ads asking for podcast reviews on Apple or Spotify.  Simply send me a screenshot of your review on Instagram @wtfgymtalk and you'll get a chance to be en...

TRT, Growth Hormone and the Stigma of Steroids w/ Dr. Wittmer from 2022-09-09T09:00:47

Dr. Wittmer currently oversees my TRT and Sermorelin prescriptions.  We discuss everything from the stigma that taking testosterone and other hormones has in society, how entrepreneurs who ...

Convenience > Everything from 2022-09-07T09:00:17

I recent experience where I was highly inconvenienced as a customer that I want to share with you. 

I Had An Amazing Business Partner, Here's Why. from 2022-09-05T09:00:29

A bit of an emotional rant where I share that I recently lost one of my best friends and business partner, Ed Maciejewski, recently.  I talk about how Ed and I structured our commercial rea...

MADabolic Experiments With CLMBR from 2022-09-02T21:00:16

In a recorded conversation I had with MADabolic Co-Founder, Brandon Cullen, we discussed why they are experimenting with connected fitness and considering this very interesting addition to their...

Screen Recordings = Ultimate Systems Hack from 2022-08-31T09:00:51

If you're not using screen recordings or services like Loom or Trainual to create your systems, you're fucking up my friend. 

Evaluate Your Employees On These 3 Criteria from 2022-08-29T09:00:07

Do they GET it?  

Do they WANT it?

Do they have the CAPACITY to do it?

If you can breakdown your employees performance in their role through these three ele...

Take Meetings That Have Zero ROI from 2022-08-26T09:00:30

Here's why I consistently take random, one-off, meetings with other microgym owners - that have zero ROI.  

Education, Experience and Time from 2022-08-24T09:00:39

The reason you're not making more money is that you've shortchanged one (if not more) of the following categories:  Education, Experience, and Time. 

Making Under $30k/mo vs. Over $30k/mo from 2022-08-22T09:00:14

A few characteristics I've come to assign to microgyms that are making 0-$20k, $20-35k, and $40k+ per month. 

Turn Competitors Into Colleagues from 2022-08-19T09:00:25

You can choose to go through your entrepreneurial career ready to fight everyone, or you can see your competition as an opportunity to collab and open up future endeavors. 

Opening A Second Location Might Be Fucking Stupid If... from 2022-08-17T09:00:52

If you're thinking of opening a second location, please listen to this first. 

Do This To Land Wealthy, High End Clients from 2022-08-17T09:00

So you may have noticed my pre-roll ads asking for podcast reviews on Apple or Spotify.  Simply send me a screenshot of your review on Instagram @wtfgymtalk and you'll get a chance to be en...

Shoot The Shit | Marcus Filly from 2022-08-15T09:00:41

In the 10th episode of Shoot The Shit, my long-form conversations with awesome people in the fitness industry doing amazing things, I got to sit down with the founder of Functional Bodybuilding,...

A Conversation with Active Life Coaches On Value, Brand and Social Media from 2022-08-12T09:00:12

I was recently asked to speak to a group of Active Life coaches who are trying to carve out their own niche in the fitness industry.  We discussed everything from how to make your personal ...

Guerilla Marketing On The Fly from 2022-08-10T09:00:49

So you may have noticed my pre-roll ads asking for podcast reviews on Apple or Spotify.  Simply send me a screenshot of your review on Instagram @wtfgymtalk and you'll get a chance to be en...

Be The Personal Trainer Who Wants To Get Fired from 2022-08-08T09:00

So you may have noticed my pre-roll ads asking for podcast reviews on Apple or Spotify.  Simply send me a screenshot of your review on Instagram @wtfgymtalk and you'll get a chance to be en...

Creating Unique Fitness Equipment w/ HGG Performance's Michael Sears from 2022-08-05T09:00:46

You've probably heard of Ben Patrick, aka Knees Over Toes Guy, who exploded onto the fitness scene during the pandemic by creating a renaissance of movements that had fallen from the pop-culture...

How To Hire + Run Your Sale Department In Your Microgym from 2022-08-03T09:00:52

This podcast was inspired by a recent episode of the Effort Over Everything podcast I was featured on with the NCFit crew - Jason Khalipa and Gabe Yanez.  We were discussing their recent sw...

CPA and Financial Planning Firm For Microgym Owners w/ FitCFO from 2022-08-01T09:00:26

Shawn and Amanda Hanquist have taken their corporate finance, bookkeeping, wealth strategy planning and CPA experiences and rolled them into a one-stop financial shop for microgym owners.  ...

Time Under Tension in Training + Business from 2022-07-29T09:00:44

Want to look better naked?  You need more TUT.

Want to a stronger, more profitable business?  You need more TUT. 

Take Home More Money, But Work Less Hours??? from 2022-07-27T09:00:59

When setting up your financial model inside of your microgym, you need to determine how much of your TMR (Total Monthly Revenue) you're going to want to take home vs. what roles and how much tim...

PT Second Model from 2022-07-25T09:00:32

When I started creating content in 2015, I talked about "PT First". In this operations model, new members had to purchase and participate in required personal training sessions before joining yo...

Please Steal This $1 Million Idea from 2022-07-25T09:00:14

Take this one and run with it, please!  

Paid Marketing Is Out. Organic Marketing Is In. | Keynote from the FitPro Summit 22' from 2022-07-22T09:00:41

Paid marketing works, but for the small business owner trying to grow his gym, there are more effective, free/organic methods available.    This is the full keynote I gave at the ...

This Is Your Biggest Content Creating Problem from 2022-07-20T09:00:50

Having a mental block, creativity drought or simply upload intimidation when it comes to making content?  This is probably why...

Shoot The Shit | Few Will Hunt from 2022-07-18T09:00:43

In the 9th episode of Shoot The Shit, my long-form conversations with awesome people in the fitness industry doing amazing things, I got to sit down with Joey Bowen and Drew Beech - the founders...

Globo Gyms For Biz Education, Boutiques Are All The Same + IV Bars w/ Kory Angelin from 2022-07-15T09:00:36

Kory Angelin and I have had different career trajectories in the fitness industry, but we have several things in common.  

One of them was that we both clocked our hours inside of th...

Growing Online Nutrition to $150k/Mo. with Nicole Aucoin from 2022-07-13T09:00

I had the pleasure of meeting Nicole Aucoin in person at an event in which we were both speaking, and this was special for me as I have been a fan from afar of her brand, Listen

Hiring New Employees Pt. 2 from 2022-07-11T09:00:17

Finding new employees is difficult.

Developing them into rockstars who can operate their role and think with business acumen is even harder.

Here are a few of my thoughts regarding...

Hiring New Employees Pt. 1 from 2022-07-08T09:00:36

Finding new employees is difficult.

Developing them into rockstars who can operate their role and think with business acumen is even harder.

Here are a few of my thoughts regarding...

Creating Rules For Members To Ensure Client Experience from 2022-07-06T09:00:12

In Primal Branding by Patrick Hanlon, he teaches us how establishing your brand's creed is one of the vital elements of a successful brand.

In Microgym University, I teach that there are ...

Handling Problematic Employees from 2022-07-05T09:00:36

Let's face it, if you own a business, you're employees have pissed you off on more than one occassion.

Simultaneously, if you work for someone, your boss has pissed you off to a similar f...

How To Create Marketing For Your Unique Belief In Fitness from 2022-07-01T09:00:09

Once you've actually created your UBF (Unique Belief in Fitness), then the next challenge is to market it.  

But how do we market something that is truly unique?  

It's m...

Business Partners When Buying Real Estate from 2022-06-29T09:00:57

This episode comes to you from The Gym Real Estate Company, where we help gym owners buy + lease buildings.  

When talking about partnerships with clients who are aiming to purchase ...

Going All In On Your Proof of Concept w/ Active Life's Sean Pastuch from 2022-06-24T09:00:33

Dr. Sean Pastuch, the founder of Active Life, came on the podcast the day I released my response video to the announcement that he was going to be investing in his first brick + mortar for the A...

Comparing The Hybrid Model To Golf from 2022-06-22T09:00:48

Another look at what I believe will emerge as a popular business model in the fitness industry - the Hybrid gym.  A facility that caters to the open gym seeking, come when you want and do w...

You Have More Payroll Budget Than You Think from 2022-06-22T09:00:22

If you don't think you have enough money to hire full-time staff - you may be right...but IMO, you may be very wrong.  It's just about reorganizing your money. 

Response To Active Life Opening Up Their Own Gym from 2022-06-20T09:00:38

Recently, my good friend and colleague, Sean Pastuch, owner of Active Life - announced that they will be opening up with first corporate brick and mortar.

Sean has been working hard with ...

The Balancing Act Between Hard + Smart Work from 2022-06-20T09:00:21

Had a 30 minute drive, so figured I'd rap on how I think about the balance of hard work + smart work.  

When do you need to work hard, versus when do you need to work smart?   Listen

All About Pre-Sell from 2022-06-17T09:48:38

2021/2022 has kept me very busy with helping microgyms during a pre-sell.  For some of these businesses, they are launching the first iteration of their concept.  For others, they are ...

Couldn't Believe The Responses I Got To The Last Podcast Episode from 2022-06-15T09:16:18

My last podcast episode was with Stephen Hitt where we discussed his evolution of the "in-place" model.  And I was really excited for the microgym world to get a hold of it.

But for ...

The Industrious HALO | Bringing The 'In-Place' Model To CrossFit With Stephen Hitt from 2022-06-10T09:00:11

Stephen Hitt is the founder of Industrious in WA, an incredible microgym with a true brand identity that's been killing it since 2011.  We've shared the stage at speaking engagements togeth...

Stop Asking Your Members To Move Your Gym from 2022-06-08T09:00:06

Members are not movers, you cheap fuck.  

Listen for full context.

I Don't Hate CrossFit Gyms from 2022-06-03T09:00:14

Somewhere along the line, I've been pegged as "Don't you hate CrossFit gyms?"  "Aren't you against all the things that CrossFit gyms do???"

This couldn't be further from the truth. &...

Referrals Alone Won't Cut It from 2022-06-01T09:00:05

If anyone giving you business advice has ever put down marketing + branding and made a statement that sounds like "Don't worry about marketing, we're going to teach you how to have such an amazi...

PT First Works With Every Fitness Model from 2022-05-30T09:00:03

Most owners think of PT First as a business play that can only be used with barbell-based group fitness classes, but it can actually be applied to any fitness model. 

My Reaction To The BHOTD Announcement from 2022-05-27T09:00:13

My colleagues over at Best Hour Of Their Day had a big announcement that's a pretty big deal if you're a CrossFit affiliate and I need of business help.  And since that's the world I've bee...

From CrossFit To Owning A MADabolic Franchise from 2022-05-25T09:25:23

Zach Eggen + Josh Werner are the owners of a MADabolic franchise located in Jupiter, Florida.   I flew down on the eve of their first Game Day to talk all things business, converting f...

My Favorite Microgym Business Story With Tom Gallagher from 2022-05-23T09:00:12

Tom Gallagher has been on the podcast a few times before.  He is co-owner of the subscription-based events company SweatNet with licensees all over the US, but he recently used his entrepre...

Price Raise vs. Price Correction from 2022-05-20T09:00:50

You're probably using the term "price raise" incorrectly.  I'm here to help fix that.

If you want to level up your business IQ on the best strategies to raise prices, conduct price c...

Hiring Influencers For Your Microgym w/ Sam Davis from 2022-05-18T09:00:51

Sam Davis is a self-made entrepreneur who has posted up multiple W's on the board within the fitness industry.  Her most recent venture has brought her to the management and development sid...

Skeletons In The CrossFit Closet with Craig Patterson from 2022-05-17T09:00:09

Craig Patterson, the founder of Madlab School of Fitness in Vancouver, Canada, and the Madlab Group, is no stranger to my podcast or controversy.  

Craig was around during the OG, st...

Planet Fitness Isn't Winning Because They're Cheap, It's Because They Market Their Ass Off from 2022-05-16T09:01

HVLP = High Volume Low Price.

This is a business model in the fitness industry that gets judged far too often for being "cheap".

Planet Fitness being the most successful example of...

Your Workout Is Missing These Two Elements from 2022-05-13T09:00:49

Since creating the Instagram blog @respectthetempo, where I document my current workout routine (Tempo Training), my thoughts on fitness and programming, and other fuckery I see in the gym world...

Branding With Boris | Ep 11 | Core Values Fucking Matter from 2022-05-11T09:00:58

On the 11th installment of Branding with Boris, we dive into core values, why they are 100% required in order to design your brand, and share some live examples of successful companies, their co...

Audit The Business Advice You're Getting from 2022-05-09T09:00:23

"Care about your members!"

"Coach a great class and the rest will take care of itself!"

"Marketing shouldn't be a focus for your gym, retention should be!"

Let's...

The Overhead Squat Is Garbage For Group Fitness from 2022-05-06T09:00:03

Yeah, I fucking said it.

Disagree with my stance on this one?  Shoot me a DM on Instagram @wtfgymtalk and let's chat. 

Stop Being A Cheap Fuck from 2022-05-04T09:00:29

When I encounter microgym owners who are constantly concerned with saving money on every professional service, product, etc - I know they are in immediate trouble.

You opened a business. ...

Open Letter To Competitive Coaches from 2022-05-03T09:00:42

One of the largest vulnerabilities of a CrossFit affiliate exists when a competitive/sports culture becomes toxic within the staff and/or membership.  

The owners are left trying to ...

Consistently Good > Occasionally Great from 2022-04-29T09:00

Heard this quote somewhere, and it struck a nerve.  After thinking more about it, it's probably one of the great statements that boils down as to why some of us are successful and others st...

Shoot The Shit | Andrew Frezza from 2022-04-27T09:00

Welcome back to another episode of Shoot The Shit, my long-form conversation podcast with awesome people in the fitness industry doing really cool things.  In this episode, I get to visit <...

Walk Your Talk from 2022-04-25T09:00

If you've ever had the thought, "If I did this one thing, I'm sure I would be successful at it."

But never pulled the trigger on that thing...

This podcast is for you. 

Evolving Your Fitness Away From CrossFit with MDV from 2022-04-22T09:00

MDV (Matt DellaValle) has been on the podcast before.  He's the Chief Fitness Officer for NCFit and has been the steward of their new fitness program NCFlex.  We jam on how our persona...

If Stu Opened A New CrossFit Gym with Andrew Charlesworth from 2022-04-20T09:00

Andrew Charlesworth is well known in the CrossFit world - he's an instructor for CrossFit home office, owns his own CrossFit affiliate, and has been a die-hard follower of the brand for years. &...

Designing Gyms + Equipment Outfitting With Chris Howell of SPX Fit from 2022-04-18T09:00

Chris Howell has had an untraditional trajectory in the fitness industry, one that resulted in him opening up a boutique advisory shop for fitness companies.  While their scope of work was ...

Client Acquisition Checklist from 2022-04-15T09:00

If you need more bodies coming through your door, make sure you have this checklist completed. 

Tempo Is Going To Save CrossFit from 2022-04-13T09:00

Disclaimer:  CrossFit the methodology doesn't need saving.  CrossFit the sport doesn't need saving.  

But CrossFit, the service delivery in the commercial market, is in nee...

Stuff In The Gym That Really Chaps My Dick from 2022-04-11T09:00

A rant about some of the fuckery that we see in the average microgym (and especially CrossFit affiliates) and how I view it now, versus when I didn't know any better back in the day.

Hind...

A Better Way To Raise Prices from 2022-04-08T09:00

If you're a microgym owner, you'll inevitably have to raise your prices.

This can be quite a stressful process and historically, it's something we see owners due every few years.

I...

Interested In The Hybrid Gym Model? DON'T DO THIS. from 2022-04-06T09:00

Earlier this year I created several pieces of content regarding my belief that the 'Hybrid Gym' model (Open Gym + Group Class) was going to see serious growth over the next 5 years.

Many ...

You're Probably Underfunded from 2022-04-04T09:00

Want to know the number one reason that microgyms have to throw in the towel?

Money.

They simply didn't have enough when they started.

They grew too slow and were not able t...

My Biggest Real Estate Fuck Up - Learn From This! from 2022-04-01T09:00

I'm going to share with you guys a significant oversight and fuckup on my part as it relates to my recent real estate move that allowed me to retire from gym ownership in 2021. 

Beca...

Branding With Boris | Ep. 10 | 5 Years Into Business + Lesson's Learned from 2022-03-30T09:00

On this episode of Branding With Boris, we celebrate his 5 year anniversary of being in business and discuss the many lessons and failures he's learned along the way.

If you're in need of...

If I Came Out Of Retirement, This Is What I'd Do... from 2022-03-30T09:00

If I were to give up my two workouts a day, consulting 40 hours a month and traveling around the country creating content - which I probably won't do anytime soon - this is the model I'd go with...

Using A.I. To Predict Retention with PushPress from 2022-03-28T09:00

Dan Uyemura, co-founder and CEO of Push Press (member management software for microgyms) comes back on the show to discuss what his team has been hard at work with, some features I have never se...

You'll Probably, Never Be Fully Hands Off Your Microgym from 2022-03-25T09:00

It's a hard pill to swallow, but hear me out...

Franchising 16 MADabolic Locations With Corbin Jennings from 2022-03-24T09:00

Corbin Jennings currently holds the most MADabolic franchises, with 16 locations in total.

He's dominated the Washington D.C. market with his first 4 locations and just signed on for 12 m...

Requiring Staff To Post to Social Media | Part 3 from 2022-03-18T09:00

Continuing with my radical new thesis that I'm trying to force into your microgym adoption - creating a new expectation of your staff to be advertising their role in your microgym on social medi...

Sleds > Squats from 2022-03-16T11:00:21

Some more Tempo Training discussion as it relates to why I prefer sled work compared to the high volume squatting and deadlifting days of when I used to do CrossFit.

Content monsters like...

Become A Customer To Better Understand Customers from 2022-03-14T09:00

If you want to better understand your customer, you need to walk in their shoes.

Most owners think because they have sidebar conversations with their members on a regular basis that they ...

The 3 Systems You Need To Make More Money from 2022-03-11T10:00

When it comes to Operational Workflow (my terminology for systems), I think there are three key areas that need to be installed if you want to make any significant amount of revenue in your busi...

Slow Is Strong from 2022-03-09T10:00

Another podcast episode where I dig into fitness + programming and how it relates to the Tempo Training program I've created for myself.

Specifically, I'm going to go in on the element of...

I May Be Wrong But I Doubt It | Are You In Control of Client Retention? from 2022-03-07T10:00

My good friend and colleague, Dr. Sean Pastuch of Active Life came on this segment of the podcast so we could have an educated debate on some recent content I've created regarding retention and ...

WTF x MADabolic from 2022-03-04T10:00

Excited to make the official announcement that I'll be working with MADabolic HQ to help them find individuals who are looking to grow their own fitness portfolio or open their first location an...

Why Part-Time Owners Have The Advantage from 2022-03-02T10:00

This may seem the opposite of what you'd expect to hear, but I'm a huge fan of part-time microgym owners.

By part-time, I'm referring to the fact that they have a full-time career elsewhe...

Here's How To Tell When Someone Isn't Winning from 2022-02-28T10:00

Recently, I've been making more content regarding fitness - not business.

Specifically, how I've tweaked the Tempo Training programming model we created at Urban MVMNT and have designed i...

How To Start Your Wealth Plan As A Microgym Owner with BGW Wealth from 2022-02-23T10:00

Today, I have the team from BGW Wealth Mangaement (Charlotte, NC) in studio for an awesome conversation around how to get started with a wealth strategy for microgym owners. 

The fou...

I May Be Wrong But I Doubt It | Client Results vs. Profitability from 2022-02-21T10:00

I recently made a post on Instagram that got some negative feedback.

Shocker.

Well one of the individuals who were critical of my viewpoint, Brian Costello - the founder of O23 Hol...

Buying Buildings For Gym Owners with Joe Gigantino Jr. from 2022-02-18T10:00

Joe Gigantino Jr. has an interesting career in the fitness industry.  

From operating health clubs to opening his own and then venturing into the commercial real estate side of the b...

Do It Better vs. Do It Different from 2022-02-16T10:00

When should you abandon your current business model and switch it up?

How should you know whether your current thing needs to completely change, or just do better?

I've got some id...

Requiring Staff To Post to Social Media | Part 2 from 2022-02-14T10:00

With the insane increase in content being created from absolutely everyone - from grandmas to gurus - it's time that we as an industry created higher standards for our trainers to advertise them...

Rethinking Trainer Compensation | Part 2 from 2022-02-14T10:00

With the insane increase in content being created from absolutely everyone - from grandmas to gurus - it's time that we as an industry created higher standards for our trainers to advertise them...

Requiring Staff To Post to Social Media | Part 1 from 2022-02-11T10:00

With the insane increase in content being created from absolutely everyone - from grandmas to gurus - it's time that we as an industry created higher standards for our trainers to advertise them...

Rethinking Trainer Compensation | Part 1 from 2022-02-11T10:00

With the insane increase in content being created from absolutely everyone - from grandmas to gurus - it's time that we as an industry created higher standards for our trainers to advertise them...

How I Workout Using Tempo Training from 2022-02-02T10:00

A sidestep from the typical business content, I thought it would be cool to share with you how I'm currently training using a version of Tempo Training that we created at Urban MVMNT. 

The Autonomous Member Is A New Client Avatar Category...And They Don't Want Your Group Class from 2022-01-31T10:00

I've been trying to spread the word on a theory I have...

That the ~20+ years of functional fitness in a group coaching session have created intelligent, self-aware and autonomous clients...

I May Be Wrong But I Doubt It | Ethan Chandler from 2022-01-28T10:00

Ethan Chandler is the co-founder of Phoenix Fitness + Martial Arts in Virgina.  He's a client, colleague, and friend.  Not to mention, one of the smartest guys in the industry that sho...

Brand Strategy with Bertus Albertse of Jabz Boxing from 2022-01-26T10:00

Jabz Boxing is a hybrid HIIT-boxing microgym model with locations in Arizona, Florida, Maryland, Pennsylvania, New Jersey, and more locations opening this year.

I asked Bertus to come on ...

Talking To Myself Ep. 08 | Drugs, Dave Castro and the Future of Brick + Mortar from 2022-01-24T10:00

The first episode of Talking To Myself for 2022 is here.

I kick this episode off with a deep share as to which drugs I'm currently taking (my entrepreneurial stack), my thoughts on the Da...

Broke Gym Owners Attending Wodapalooza from 2022-01-21T10:00

Get ready for a solid rant on this one.

Listen, I'm all for microgym owners taking time for a vacation or a trip to watch their favorite sport (people exercising).

But if you've cu...

If You Don't Have Class Registration Policies, You're Fucking Up. from 2022-01-19T10:00

I've been publishing a lot of content on this topic recently but wanted to get some additional thoughts out there regarding how I view class registration policies and why your microgym needs to ...

My Advice If You Want To Sell Your Microgym from 2022-01-18T11:33:48

Ever consider selling your microgym? 

This episode is for you. 

The One Thing Every Successful Microgym Owner Knows from 2022-01-05T10:00

You want numbers.

I don't know which numbers you want, but you def. want numbers.

More members.

More revenue.

Higher profit.

Lower churn.

Whatever the n...

Draw A Line In The Sand from 2022-01-03T10:00

A recent DM from a listener inspired this podcast where I go deep into the idea of establishing WHO YOU ARE and WHO YOU ARE NOT via content. 

In order for the marketplace to differen...

Primal Branding | #6 Pagans from 2021-12-31T10:00

Pagans, haters, and all those who don't agree with what your brand stands for are on deck in this 6th installment as I unpack the book Primal Branding by Patrick Hanlon. 

Shoot The Shit | Brandon Couden of CrossFit Grandview from 2021-12-29T10:00

In the final episode of Shoot The Shit for 2021, I get to sit down with long-time client, colleague and friend - Brandon Couden.

Now Brandon might not be as much of a household name as so...

Primal Branding | #5 Lexicon from 2021-12-27T10:00

As we move into the fifth element of Primal Branding, we are touching on the sacred words that our brands use to create a connection to our tribe members - a term called lexicon. 

I'...

Making $100,000 A Year As A Coach With Tom Sarosi from 2021-12-17T10:00

On this episode, I sit down with Tom Sarosi, a ten-year-tenured coach and now the Director of the MadLab School of Fitness location in Vancouver. 

We discuss the PT First model that ...

Franchising vs. Creating Your Own from 2021-12-15T10:00

In today's podcast I share with you why I think that there is a really interesting opportunity for microgym owners who tried their hand at creating their own brand, and for one reason or another...

The Hybrid Microgym Isn't What You Think from 2021-12-03T10:00

I've been taking a personal interest in the hybrid microgym.

And no, not a microgym that has in-person and digital offerings, thought that's a great hybrid model as well.

But in th...

Get Into More Arguments With Your Staff from 2021-12-01T10:00

"Difference of opinion, are the only reason we have anything in this world." - Me

I truly believe that recurring, healthy doses of debate amongst your staff is the sign of a quality team ...

Primal Branding | #4 Icons from 2021-11-29T10:00

Continuing on with Primal Branding, we are now looking at the fourth element of primal code - Icons.

Icons are more than logos and marks, they manifest in many different ways and can be o...

Brandon Cullen (MADabolic Co-Founder) and I Drink Whiskey And Talk Business from 2021-11-24T10:00

That's literally what we did.  

Brandon came over to the new STUdio, we drank great whiskey and had an even better conversation.

Definitely make sure to check out the new book...

Guiding The NCFit Brand With Gabe Yanez from 2021-11-22T10:00

Most of you know that I'm a big fan of the NCFit brand.    T

The leadership team over there that I've interacted with has been stellar, including the obvious Jason Khalipa,...

The Only Thing I Invest In from 2021-11-19T10:00

Since retirement from the microgym industry, I've been pitched a lot of ideas from ambitious entrepreneurs who would like some type of an investment from me, for their thing.

Here's why I...

I May Be Wrong, But I Doubt It | Client Acquisition vs. Retention - Which Is King? from 2021-11-17T10:00

I May Be Wrong But I Doubt It is a segment I created where owners in the fitness industry come on my podcast to debate a topic with me that we don't see eye-to-eye on. 

Today's episo...

Complete Your Avatar By Understanding LOM/LCV from 2021-11-15T10:00

While LOM (Length of Membership) and LCV (Lifetime Client Value) are critical metrics to understand for retention, they also help out on the client acquisition side.

Yes, by knowing your ...

Dealing With Haters from 2021-11-12T10:00

Regardless of whether you create content, own a brick + mortar service business, or develop products - you've had to deal with 'haters' at some point.

With the role public social media co...

My Advice To 'Concept' Microgyms That Are Not Open For Business Yet from 2021-11-10T10:00

A growing percentage of the microgyms I work with are not in existence yet.  They are merely a concept within the mind of the founder.  It's my job to help make that vision come to lif...

Primal Branding | #3 Rituals from 2021-11-08T10:00

Continuing with the 7 elements of Primal Branding, we are now onto rituals - the elements of client experience that are consistent and ultimately expected by seasoned customers.  

Length of Membership + Lifetime Client Value from 2021-11-05T09:00

Two metrics of retention that are often misunderstood and often not appropriately analyzed within a microgym.

Primal Branding | #2 Creed from 2021-11-01T09:00

Continuing this series were I review the 7 elements of Primal Branding (an awesome book by Patrick Hanlon).  Today we'll review creed, why you need two different types and some examples to ...

Primal Branding | #1 Creation Story from 2021-10-22T09:00

In this 7 part series, I'll be reviewing the elements of every successful brand as laid out by Patrick Hanlon in his book, Primal Branding.

For an visual, deep dive as to how to leverage ...

How I Deal With Stress from 2021-10-20T09:00

Stress is a part of life.

In fact, you could argue that one of the goals of life is to put yourself in situations to experience stress and then learn to adapt and overcome.

In this...

Get The Sale 90% Closed By Doing This from 2021-10-18T09:00

Lead nurture has been a big topic of interest for me as we build out new Microgym University courses, but on this particular episode I wanted to explain how I've coached other microgym owners to...

Can We Please Stop Doing This As Gym Owners? from 2021-10-15T09:00

This is probably one of my biggest pet peeves from other microgym owners. 

Diversifying Your Revenue Is Probably A Dumb Idea from 2021-10-13T09:00

Coming from someone who has diversified their revenue several times, I've got some insight as to why most of you may not be ideal candidates for this business maneuver. 

A Break In At My Gym Provided A Fresh Perspective from 2021-10-11T09:00

During the first weekend in October 2021, my microgym was broken into and heavily vandalized.

Don't worry, everything is back in orderly condition and we are back up and running - BUT...i...

Jammin' With Joe - Ep. 744 from 2021-10-08T09:00

I recorded this episode with Joe Tebaldi, founder of www.flexx.co, like two months ago, but I'm a piece of shit content creator and totally forgot to upload it.

So here it is, in all it's...

Fuck Your Mistakes from 2021-10-04T09:00

Two types of owners:

1.  Those who make mistakes, learn and quickly pivot.

2.  Those who dwell, leading them to more mistakes and slowed growth.

Don't be the secon...

Building Retail Sales In Your Microgym from 2021-10-01T09:00

Retail is typically one of the last items on my checklist when business coaching with a microgym.

However, it's a significant one for several reasons.

And an item that many owners ...

Advice If You're New To Content Creation from 2021-09-29T09:00

In 2015, I decided to create a media handle that specialized in content creation for microgym owners. 

I've made over 900 videos, 505 podcasts and dozens and dozens of articles.

Should Coaches Sell? from 2021-09-27T09:00

Recently, the Morning Chalk Up posted an article that weighed in on the discussion as to whether or not fitness coaches should engage in sales activities.

Here's my take. 

Operational Capacity Lessons From F45 from 2021-09-24T09:00

Even if you don't agree with their fitness model, there is plenty to learn from elements of their business model.

In this episode, I unpack the operational capacity findings that I discov...

Talking With Active Life Coaches About Content Creation from 2021-09-20T09:00

I was recently asked to be on a group call of Active Life coaches to discuss my strategies, tips and tactics regarding creating content with the purpose of monetization and increased awareness.<...

Best Hour Of Their Day, Selling Your Gym and PT First with Jason Ackerman from 2021-09-15T09:00

Jason Ackerman has been in the CrossFit scene for a long time and currently co-hosts The Best Hour Of Their Day podcast with Jason Fernandez.  We frequent each other's shows at least once a...

Disrupting The PT Industry + Creating A License Model With Onward Physical Therapy from 2021-09-13T14:21:23

I've had the pleasure of knowing the two of the co-founders in Onward Physical Therapy for several years now - @thebarbellphysio Zach Lo...

Talking Fitness Content Creation With Forrest Jung from 2021-09-10T09:00

Almost a year ago, I had Forrest Jung on the podcast to discuss the highs and lows of owning a microgym.

We touched upon his recent toe-dip into the TikTok waters, but we left it at that....

Alex Hormozi Isn't Wrong About This One... from 2021-09-08T09:00

Someone recently shared a podcast done by Alex Hormozi, founder of Gym Launch and an infamous character in the microgym marketing space.

I've had Alex on the podcast before and regardless...

Hotel Room Chat With MADabolic from 2021-09-05T23:10:32

I was writing up an article for my re-vamped newsletter, WTF Weekly, on what I consider to be the dark horse of the fitness franchise scene: MADabolic.

So I dialed up my buddies Brandon C...

Want More Success For Your Microgym? Get More Industry Perspective. from 2021-09-03T09:00

You work hard, but you're probably not working smart.

At least not as smart as you could if you had a better understanding as to how businesses like yours (but slightly different) within ...

The Peloton of Functional Fitness Is Coming With ATOM from 2021-09-01T09:00

Do you know the popular jump rope brand, RPM?

Two brothers (Shane + Josh Rogers), who got started with CrossFit back in the OG days (PRE-Bok) and even owned an affiliate until recently, h...

Success In The Fitness Industry WITHOUT Owning A Microgym from 2021-08-27T09:00

Justin McClintock is a city-dwelling Philly guy who walks over a mile to Subversus Fitness where he is NOT the owner...he's the Director of Programming and a Senior Coach.

He coaches a ve...

What Profit Margin Should Your Microgym Have? from 2021-08-25T09:00

In this episode, I break out a few different examples where a microgym would want to operate a high, low or even negative profit margin.

Which one best first your model?

When You Don't Have Money To Buy A Building from 2021-08-16T09:00

A high-level overview of a few strategies that you could deploy if owning commercial real estate via your microgym is part of your wealth plan, but you currently can't fund the project 100% your...

Pre-Launch, Growing + Scaling Your Microgym with Hensley from 2021-08-13T09:00

Hensley is one of the badass women leading the charge in providing business consulting to the boutique fitness world - a realm that has historically been dominated by men.  I first heard of...

New Content Idea - Need Your Opinion. from 2021-08-11T09:00

Cooking up a new content idea that I'd like to put together, but I need to see if there's a market need for it.

Thoughts? 

Using The Term Athlete To Describe Members from 2021-08-10T09:00

A nice little monologue where I riff on the idea of using the term "Athlete" to describe your group fitness customers. 

Shoot The Shit | Street Parking from 2021-08-06T09:00

This is the 6th episode of Shoot The Shit, my long-form conversations with individuals in the fitness industry who are doing awesome things...and with this episode, I flew out to Vancouver, WA t...

Equinox, Soul Cycle and Blink Now Require Vax Proof For Customers + Employees from 2021-08-05T09:00

News out of NYC on Monday confirmed reports that fitness mega brand Equinox (and their owned brands Soul Cycle and Blink Fitness) will now require vaccination proof for all customers and employe...

Using Your Microgym To Build A Wealth Strategy from 2021-08-04T09:00

I'm going to make a strong statement...

The vast majority of microgyms will never build the owner(s) true wealth. 

However, that doesn't need to be the case.

In this lo...

Jam Sesh With Tim Lyons from 2021-08-02T09:00

If you're in the microgym industry and you haven't heard of Tim Lyons, WTF have you been doing???

Tim is a self-made fitness entrepreneur, microgym owner, and business coach.

While...

Bringing Operational Capacity To Cable Machines with Isaac Lewis & Ancore from 2021-07-30T09:00

Prior to 2020, I had been pushing for more equipment manufacturers to take a more minimalist approach in their gear.  

It saves gym owners money and increases their operational capac...

How To Create An Online Audience from 2021-07-29T09:00

Been wanting to grow your personal brand's or microgym's following???

Do this.

CrossFit Games x Monster Energy Drink Controversy from 2021-07-28T11:12:06

HUGE ANNOUNCEMENT IN THE PRE-ROLL

www.fewwillhunt.com

Recently, it was discovered that the CrosssFit Games - who historically have fought agains...

Wearing Babies In The Gym Is Kinda Fucking Ridiculous from 2021-07-28T09:00

An extended discussion on a recent Instagram Reel that I posted in which I made commentary on microgyms allowing/forcing coaches to bring their children to the gym while they work...in a very sp...

Capturing Warm Leads Fo' FREE from 2021-07-26T09:00

My favorite play for capturing warm leads for ZERO dollars.  

Enjoy.

A Jam Sesh With Brittany Welk On The Current Fitness Industry from 2021-07-23T09:00

My friend Brittany Welk is one smart cookie.  She's the co-founder of Lady Strong Fitness in IL and has been featured in my content previously.   I asked Britt on the podcast to s...

More Brand + Client Acquisition Talk from 2021-07-21T09:00

This is a horse I'm going to beat until it's pulp.

You need to establish a brand, but then you need to establish away to generate more clients.

These two things are more intertwine...

Don't Hate On Discounts from 2021-07-19T09:00

My good buddy Sean Pastuch made a post on his social media recently that brought up the topic regarding microgyms offering discounts and his stance as to why they shouldn't.

Sean and I sh...

Reinvesting Cash Through Your Business Lifecycle from 2021-07-14T09:00

As your business ages from infancy, into a growth stage and then eventually maturity - the concept of reinvesting into the business needs to be addressed from different angles.

While this...

Shoot The Shit | Jason Khalipa from 2021-07-09T09:00

This is the 5th episode of Shoot The Shit, my longform conversations with individuals in the fitness industry who are doing dope thing...and I'm really  excited for you guys to hear from th...

Branding With Boris - Ep. 09 - Intersecting Brand & Client Acquisition from 2021-07-05T09:00

On this episode of Branding With Boris, we have our regular Show + Tell feature that we both dive into and extract the key branding elements that you need to be considering for your company. &nb...

Why Your First Business Probably Won't Be Your Last from 2021-06-30T09:00

A rough draft of a thesis I'm working on that surrounds the concept of the business you CURRENTLY own vs. the business(es) you'll ULTIMATELY own. 

Road Trip Podcast #3 from 2021-06-28T09:00

Another Road Trip podcast where I go long form on a series of QnA that you awesome fuckers send in.  Enjoy. 

A Sales Lesson From Tesla from 2021-06-25T09:00

I'm in the market for a new car and a recent sales experience with Tesla prompted this podcast episode.  Enjoy.

Are You Underutilizing Your Member Management Software? from 2021-06-23T09:00

In another monolouge rant, I talk about how I look at using member management software, which platforms I recommend and how I utilize the intricate features of the software we use at Urban MVMNT...

Why You Need An Evergreen & A Front End Offer from 2021-06-18T09:00

I doubt the majority of owners are thinking of their "free trial" or 21 days for $21" to this level.  I hope it helps you reformulate your offers so that you're getting them across to the r...

The Programming Perspective of Creating A Unique Belief In Fitness from 2021-06-16T09:00

Saying you want to create your own belief in fitness is not enough.

Wanting to move away from CrossFit, or HIIT or whatever is not enough.

You actually have to create something tha...

Shoot The Shit | Kelly Starrett from 2021-06-14T12:00

In this episode of Shoot The Shit, I'm honored to jam with the one and only, Kelly Starrett .

Kelly is a behemoth in the fitness industry.  He's a physical therapist who became the m...

The Two Audiences You Need To Consider Before You Rebrand from 2021-06-09T09:00

If you're considering making serious changes to how your business operates, who it markets to or how you deliver your fitness - this episode is for you. 

Why I Don't Believe In The 'Coach For Life' Idea from 2021-06-07T09:00

There some amazing organizations that are working to professionalize the fitness industry - and I'm 100% behind them.

However, I think further discussion as to what a 'Coach For Life' act...

Stop Trying To Innovate With Your Microgym from 2021-06-04T09:00

This is an effort I truly believe should not be a priority for your microgym.

If you're continuously working to try and come up with the 'latest and greatest, there are some things you ne...

Lean Into The Little Things from 2021-06-03T09:00

In the busy day of a microgym owner, the little things can fall to the wayside. 

But in my experience, those that grow very successful brands are the ones who never let the little th...

The Art of Podcasting with Eric Malzone from 2021-05-31T09:00

Eric Malzone is a former microgym owner and podcast fiend.  He's published over 700+ episodes and has created several different shows that revolve around fitness & entrepreneurship. &nb...

The One Skill That Solves Most HR + Marketing Problems from 2021-05-28T09:00

If there was one common denominator that I witness inside of the microgym industry as it relates to having staff/HR problems and simultaneously an ineffective marketing message - it's the inabil...

Operational Definitions for Culture vs. Community from 2021-05-26T09:00

This is a thesis I've been running with for years now and have produced other pieces of content around, but today I decided to provide some of the operational definitions that I use when trying ...

Beta Test Your Business Ideas Before Spending Any Cash from 2021-05-17T09:00

I've been known to say this phrase in certain situations:   "Sell your thing before you've created your thing."

And I stand by that...in certain situations.

I also stand ...

Lead Nurture For Better Sales from 2021-05-14T09:00

Most microgym owners don't have a sales problem, they have a marketing problem.

But once that marketing puzzle gets hacked, lead nurture becomes the next bottleneck.

Remember, cont...

Peloton Is Killin' Babies + We're All Getting Fatter Because Of It from 2021-05-12T09:00

My hot take on the recent recall of the Tread and Tread+ from Peloton after 70+ children had been injured, with one tragically dying, from being unsupervised on the device.

For the full v...

Jammin' With Joe| Ep. 740 from 2021-05-10T09:00

We're back with another episode of Jammin' With Joe (founder of Flexx and Studio) jam on tech, business, startup culture and of course, relating it all back to the microgym industry.

...

Before You Open Your Microgym, Do This... from 2021-05-07T09:00

This is a continuation of a few pieces of content I've made over the years where I talk about the importance of getting your hands dirty and learning the tricks of the trade before actually open...

Road Trip Project #3 from 2021-05-05T10:24:30

Took a drive down to the beach the other weekend so I had some time to kill during the 3 hour car ride.

Here's some ranting and rambling on various topics that I've been requested to hit ...

How Urban MVMNT Acquires + Develops Staff feat. Isaac from 2021-05-03T09:00

In this segment with the HBIC (Head Bitch In Charge) at Urban MVMNT HQ, we jam on the topic of HR, finding new talent and how developing that talent via the GWC analysis we've learned from Tract...

Stop Re-Investing In Your Business If... from 2021-04-30T09:00

I made a post on Instagram the other day that read:

In this order:

1. Be profitable

2. Reinvest back into the business

3. Scale

After a lot of discussion with ...

Branding With Boris - Ep. 08 - Creating A Freelance Career from 2021-04-29T09:00

On this episode of Branding With Boris, we have our regular Show + Tell feature that we both dive into and extract the key branding elements that you need to be considering for your company. &nb...

Sales One-Liner For Closing Prospects from 2021-04-28T09:00

Just listen, learn and then execute. 

Dick Pics In The DMs of Instagram Influencers from 2021-04-27T12:03:13

In this episode, I give my response to a recent article by the Morning Chalk Up that highlighted the "Dark Underbelly of Instagram" as it chronicles some funny and seriously disturbing instances...

Shoot The Shit | Dr. Sean Pastuch from 2021-04-26T09:00

So here we are with the third episode of Shoot The Shit, my attempt at having long form conversations with people doing awesome stuff within the fitness industry and on this episode, I have some...

MADabolic's Director of Culture & Experience - Finley Funsten from 2021-04-21T09:00

Finley has a tenure of different roles within MADabolic.  ⁠

She started as a client,⁠

⁠Evolved into a trainer,⁠

⁠Promoted to manager, ⁠

⁠Eventually joined the ow...

Talking To Myself | Ep. 09 | Few Will Hunt from 2021-04-14T09:00

In the 9th installment of my monologue series, Talking To Myself, I reference a saying that has been popularized by the apparel brand Few Will Hunt.

I'm going to deep dive into this phras...

Shoot The Shit | Dave Hurt from 2021-04-12T09:00

Thank you for tuning into the 2nd episode of Shoot The Shit, my long-form conversation podcast with individuals in the fitness industry doing really cool things.   In this episode, I h...

Finding Your Niche In Online Programming With Andrew Charlesworth from 2021-04-09T09:00

These days, everyone is getting into the online programming game. 

The allure of making big bucks while simply programming from the comfort of your couch sounds appealing as fuck - b...

Changing Client Experience from 2021-04-07T09:00

When we alter, improve, remove or create a client experience - you need to be aware of the pitfalls that so many have made...

Developing Your Personal Brand with MDV from 2021-04-05T09:00

MDV was supposed to be a lawyer...he actually was a lawyer...but then he took a second look at life and realized he wanted something different.⁠

⁠

Fast forward to today, he's the C...

Growing A YouTube Channel to One Million Subscribers With Dustin Houdysell from 2021-04-02T09:00

Recently, I interviewed Sydney Cummings on an episode of Shoot The Shit.  While Sydney is obviously the well known name and face of Royal Change - you can't discuss the business side of thi...

My Argument For Frequency-Based Pricing from 2021-03-31T09:00

When it comes to pricing, every microgym owner has their own take on why they set their prices the way they did.

This episode is meant to get you thinking differently about how your posit...

Matt Fraser Talks CrossFit on Joe Rogan | WTF Gym Talk SHOW | Ep. 17 from 2021-03-29T09:00

Matt Fraser, the 5x CrossFit Games champion was recently interviewed on the Joe Rogan Experience.  But once the podcast was published, there was quite a bit of backlash from CrossFit affili...

NOBULL vs. Woke Warriors | WTF Gym Talk SHOW | Ep. 18 from 2021-03-26T08:51:27

Recently, NOBULL went under fire within an article published by the Morning Chalk Up for their lack of "inclusivity" in regards to their clothing not being sized for larger individuals and being...

I'm On The Verge of Failure from 2021-03-24T09:00

I typically have a rule...do 1 thing...and do it really, really well.

Only deviate from that one thing, once it's cooked and running without your daily guidance. 

However, at ...

How I Broke This Feat. David Rubin from 2021-03-23T09:00

David Rubin is a tenured CrossFit affiliate owner who recently went through a rebranding.  But that's not why I had him on the podcast.  In fact, his rebranding went pretty well.  ...

Easy Guerilla Marketing For Your Microgym | WTF Gym Talk SHOW | Ep. 16 from 2021-03-19T09:00

While having a digital marketing plan is crucial, there are plenty of options to get word out about your brand that are cost effective and warm up your target audience far more effectively.

Buying A Building Part 6 | If You Can't Afford The Upfit, You Can't Afford The Building from 2021-03-17T09:00

In this multi-part segment, I'll be unpacking my own experience + journey of buying commercial property and instantly changing my personal wealth and business trajectory.

While I'll be un...

Growing a Non-Profit Microgym With Ben Davis from 2021-03-15T09:00

Ben Davis owns Noble Clay in Atlanta, GA.  

From the outside and it's social media, you would guess this is a typical individual design microgym.  But it couldn't be anything fu...

Creating Content + Helping CrossFit Owners With Jason Fernandez from 2021-03-12T10:00

Jason Fernandez is a tenured CrossFit affiliate owner and 50% of the Best Hour Of Their Day podcast with Jason Ackerman. 

I've had the privilege of knowing Fern during his CrossFit S...

Buying A Building Part 5 | The Construction Variables Are The Worst from 2021-03-10T10:00

In this multi-part segment, I'll be unpacking my own experience + journey of buying commercial property and instantly changing my personal wealth and business trajectory.

While I'll be un...

Few Will Hunt Is More Than Just An Apparel Company from 2021-03-08T10:00

Joey Bowen + Drew Beech are cousins who built the Few Will Hunt apparel company from nothing more than simple family lexicon that was shared at their cabin outings.  

Fast foward to ...

Buying A Building Part 4 | What Size To Buy + Subleasing from 2021-03-03T10:00

In this multi-part segment, I'll be unpacking my own experience + journey of buying commercial property and instantly changing my personal wealth and business trajectory.

While I'll be un...

Shoot The Shit | Sydney Cummings from 2021-02-26T19:51:32

Welcome to the first segment of Shoot The Shit - a longform conversation with individuals within the fitness industry who are doing amazing things.  In this debut episode, I have Sydney Cum...

How Urban MVMNT Delivers Fitness (Operationally) feat. Isaac from 2021-02-26T10:00

In another segment with the HBIC (Head Bitch In Charge) at Urban MVMNT - Sarah Isaac (aka Isaac)...we give a very transparent look as to how we handle one of the five functions of our business: ...

Buying A Building Part 3 | Assembling Your Team from 2021-02-24T10:00

In this multi-part segment, I'll be unpacking my own experience + journey of buying commercial property and instantly changing my personal wealth and business trajectory.

While I'll be un...

How I Broke This Feat. Country Strong Fitness from 2021-02-22T10:00

In this episode of How I Broke This, the owners of Country Strong Fitness jam with me as to how they fucked up several different phases of their business - rebranding, giving into the membership...

Building A Nutrition + Coaching Career From Scratch from 2021-02-22T10:00

Today's episode is a recording from an in-person conversation I had with a member of Urban MVMNT who is currently making moves to start his own nutrition + fitness company.

We cover a var...

One Improvement Per Year from 2021-02-19T13:08:55

Why are we constantly trying to improve upon multiple items in our business all at once...

As fitness professionals, we know that if someone came to you and said 

"I want to r...

Buying A Building Part 2 | Buying For The Wrong Reasons from 2021-02-17T10:00

In this multi-part segment, I'll be unpacking my own experience + journey of buying commercial property and instantly changing my personal wealth and business trajectory.

While I'll be un...

Why Being A Part-Time Owner Can Be An Advantage + More With Iron Roots Strong from 2021-02-15T10:00

Recently had Britt Morin, owner of Iron Roots Strong in TX, travel to Charlotte for his full-time job and he popped into Urban MVMNT to hit a workout and talk shop.

In this raw discussion...

How Urban MVMNT Collects Monies, Efficiency + Productivity feat. Isaac from 2021-02-11T10:00

In another segment with the HBIC (Head Bitch In Charge) at Urban MVMNT - Sarah Isaac (aka Isaac)...we give a very transparent look as to how we handle one of the five functions of our business: ...

Buying A Building Part 1 | SBA 504 vs. Conventional Loans from 2021-02-10T10:00

In this multi-part segment, I'll be unpacking my own experience + journey of buying commercial property and instantly changing my personal wealth and business trajectory.  

While I'l...

Creating An Enchanted Ninja Clubhouse of Glory and Dreams with Mark Fisher Fitness from 2021-02-05T10:00

Enchanted Ninja Clubhouse of Glory and Dreams.

Yes, that's what Mark Fisher decided to call his facility, instead of gym or studio, which are used by everybody.

Mark is one of the ...

Branding With Boris - Ep. 07 - Our New Show Format With Show + Tell from 2021-02-03T10:00

On this episode of Branding With Boris, we break out a brand new show format that we will be sticking to that we think you're going to love.

We dive into a non-profit microgym who is crea...

Jammin' With Joe Ep. 209 from 2021-02-01T10:00

Another episode of Jammin' With Joe where we hit on some of the more relevant topics in our world today - capital building under riot, Joe's predictions on Peloton purchasing Precor, big tech in...

Capturing Moments, Not Movements With Bruce Williams Photography from 2021-01-29T10:00

Bruce Williams is a well known fitness-based photographer in the Charlotte, NC area.

His work has been all over the CrossFit + microgym scene for years now and we finally caught up to jam...

Building A Reputable Podcast with DJ Hillier from 2021-01-27T10:00

DJ Hillier recently interviewed me on his podcast.  Nothing out of the ordinary for me.  

But when I did my homework on him and his show, The Mi-Fit Podcast, I was very impresse...

Why We Don't Do Overhead Squats + Snatches At Urban MVMNT feat. Deuce from 2021-01-25T10:00

In a three part series with Urban MVMNT's HQ Programmer and Training Director, Deuce, we dive into three unique movements that are all the rage in the average competition driven, barbell-biased ...

Why We Don't Do Handstand Pushups At Urban MVMNT feat. Deuce from 2021-01-22T10:00

In a three part series with Urban MVMNT's HQ Programmer and Training Director, Deuce, we dive into three unique movements that are all the rage in the average competition driven, barbell-biased ...

Opening a Row House Franchise In 2020 feat. Cindy Bickman from 2021-01-20T10:00

2020 was year that made it difficult enough for established, successful microgyms to survive...but to invest and startup a franchise location is a whole different challenge.⁠

⁠

Sur...

Creating Your Own Unique Belief In Fitness feat. Marcus Filly from 2021-01-18T10:00

CrossFit showed up on the fitness scene and completely transformed the industry.

Even if you've never worked out at a CrossFit facility, wherever you do train - has probably been very inf...

Why Keeping Your Microgym Small, Is The Next Big Thing feat. Paul Jarvis from 2021-01-15T10:00

Paul Jarvis is the author of one of my top 3 business books: Listen

Keep Fitness Legal with Craig Howard from 2021-01-15T10:00

Craig Howard is the owner of Diablo CrossFit in California.   He's been a gym owner for over a decade and while I could probably fill multiple podcast interviews on his experiences as ...

Gym Owners Turned Gurus feat. John Swanson from 2021-01-11T10:00

In this limited series segment of the podcast, I interview former gym owners who have transitioned from owning brick & mortar gyms, to now becoming online digital marketing gurus.

You...

How Urban MVMNT Attracts Clients feat. Isaac from 2021-01-11T10:00

In another segment with the HBIC (Head Bitch In Charge) at Urban MVMNT - Sarah Isaac (aka. Isaac)...we give a very transparent look at how Urban MVMNT handles one of the five functions of our bu...

Longform Podcast - Yay or Nay? from 2021-01-06T10:00

Just a quick proposal to my audience to see if you'd be interested in a long-form podcast segment.

The idea is simple, I'd travel to meet figureheads in the fitness industry and have leng...

Why Urban MVMNT Chose Tempo Training feat. Deuce from 2021-01-04T10:00

Every great microgym has a unique belief in fitness.

It's not the ingredients that are unique, but the recipe.

In this episode, Deuce (Head Coach at Urban MVMNT) and I jam on why w...

Operations At Urban MVMNT Feat. Isaac from 2021-01-01T10:00

With the recent announcement of Urban MVMNT license model, I felt it was imperative to have my two main co-designers of the brand on the podcast to discuss how we look at operations, programming...

Navigating Your Career From Instructor to Owner with Brie Hollingsworth from 2020-12-30T10:00

Brie Hollingsworth is an accredited human within the fitness industry.

She was a customer turned instructor at Flywheel (prior to bankruptcy, was one of the largest indoor cycling brands ...

How To Create Tailored Solutions To Your Business Problems from 2020-12-28T10:00

In a world where everywhere fuckface-marketing-guru wants to sell you a system or PDF full of ways for you to run your business, I'm here to tell you that it won't work long term.

Hell, i...

Urban MVMNT's Unique Belief In Fitness - Pt. 2 from 2020-12-23T10:00

In this episode I break down one of the three unique workout style we offer at Urban MVMNT - SPRINTS.

I talk about the origins of this workout, how we think about the dose response + clie...

365 Days Of Content Built An Empire with Kelly Starrett from 2020-12-21T10:00

Most people know Kelly Starrett, founder of the The Ready State, for his amazing work in the world of mobility and bringing that entire frontier to the m...

When Social Media Labels You As A Racist from 2020-12-18T10:00

Matt Simpson is an accomplished trainer out of the UK who has garnished the spotlight in primetime documentaries and most recently by the masses of social media after he made a misguided post fo...

From Orangetheory Fitness to CrossFit and Beyond with Emily Lasko from 2020-12-16T10:00

On this episode, I sit down with Emily Lasko who has lived multiple careers in the fitness industry during her short tenure.

She worked her way through the Orangetheory corporate ladder t...

Urban MVMNT's License Model Now Accepting Applications from 2020-12-14T10:00

This is a big day for me.

I evolved from a successful CrossFit affiliate back in 2017 and created something unique in the market place.

Microgym owners have come from all over the ...

Gym Owners Turned Gurus feat. Will Hurst from 2020-12-11T10:00

In this limited series segment of the podcast, I interview former gym owners who have transitioned from owning brick & mortar gyms, to now becoming online digital marketing gurus.

You...

Urban MVMNT's Unique Belief In Fitness - Pt. 1 from 2020-12-09T10:00

In the next several months, you'll be hearing a lot of content from me that goes beyond the scope I typically discuss - fitness programming & design.

Don't worry, the business content...

How I Broke This Feat. Chad Curtis from 2020-12-07T10:00

On this segment of How I Broke This, I interview Chad Curtis - the co-owner (with his awesome wife Melissa) of Kinetix.

Chad shares his failure as a microgym owner who has been through it...

The 5 Functions of Your Microgym: CONNECT from 2020-12-04T10:00

In the final installment of this five part series, I'll be reviewing (at a high level) a 5 point model that I teach within Microgym University.

Today's episode with focus on C...

Content Creation Advice From WTF To Your Microgym from 2020-12-02T10:00

Looking at how I think of my own content evolution within WTF, I'm going to share some insights regarding how you need to be thinking about your content for your microgym. 

There's A Better Way To Run Your CrossFit Affiliate or Barbell-Biased Group Fitness Model from 2020-11-30T10:00

And I know how to do it....listen up. 

Sixth Grade Math Will Set You Free from 2020-11-27T10:00

I can't scream this loud enough - the majority of you who are not "successful" are suffering because of your inability to apply basic math to your business. 

On this episode, I'm goi...

Why I'm 100% Bought Into Urban MVMNT Way of Doing Business from 2020-11-25T10:00

As many of you know, I found CrossFit early in 2006, started a brick+mortar CrossFit affiliate in 2011 and after making enough money to buy commercial property in Charlotte, NC...I moved my gym ...

The 5 Functions of Your Microgym: #4 COLLECT from 2020-11-23T10:00

In part four of this five part series, I'll be reviewing (at a high level) a 5 point operation model that I teach within Microgym University.

Today's episode will focus on COL...

Street Parking's 30,000 Online Clients & Growing with Miranda Alcaraz from 2020-11-20T10:00

I first had the pleasure of meeting Miranda + her husband Julian back in 2019 at the Iron+Mortar Summit in Portland, OR.   They delivered a keynote that I was completely intrigued by r...

How I Broke This Feat. Forrest Jung from 2020-11-18T10:00

In this episode of How I Broke This, California microgym owner, Forrest Jung, come on the show to discuss getting in bed with the wrong business partners, tanking a $2 million dollar project, mi...

Branding With Boris - Ep. 05 - Branding On A Budget + Making Sure Your Digital Service Is Branded from 2020-11-16T10:00

On this episode of Branding With Boris, we walk you guys through how we would approach branding + marketing if we were super budget focused, needed to get our branding assets in order and wanted...

Box+Flow Creates A License Model from 2020-11-16T10:00

I first interviewed Olivia Young, founder of Box+Flow, back in 2018...back before COVID-mania...back before she had opened her brand new location...back before her brand had really hit full stri...

MADabolic's Growth During The Pandemic from 2020-11-13T10:00

I asked my good colleague, Brandon Cullen (co-founder of MADabolic) to come the podcast to discuss the past year for his business.

They've been busy over at MADabolic HQ..

- signed...

Jammin' With Joe - Ep. 1002 from 2020-11-11T10:00

On this episode with good ol' Joe Tebaldi we jam on the Social Dilema documentary, voting & politics, the continuing evolution of the digital fitness experience infiltrating brick & mort...

How I Broke This Feat. Dominic Parker from 2020-11-09T10:00

On the my brand new segment, How I Broke This, we have Dominic Parker on to discuss the missteps he made when he owned two separate microgyms, his plunge down the six-week-challenge rabbit hole ...

I May Be Wrong But I Doubt It: Stu vs. Sean Pastuch from 2020-11-06T10:00

In the newly revamped segment of I May Be Wrong But I Doubt It - a podcast where I debate individuals on various topics within the fitness industry,

And on this episode,  I've got my...

Should Microgyms Fuck With TikTok? A Convo With Professional Content Creator, Aaron Dodge. from 2020-11-04T10:00

TikTok is all about lip syncing to pop songs and dancing like an asshole in front of your camera, right?

Yes...and no.

Regardless of whether you want to believe it or not, there ar...

The WTF Gym Talk SHOW | Ep. 05 | Is PureGym A Racist Fitness Company? from 2020-11-03T10:00

The WTF Gym Talk SHOW is meant to be consumed via video as it's originally distributed on YouTube & Facebook.  However, after plenty of requests to publish it on the podcast, I caved li...

Atilis Gym Defies Government + Starts A Movement with Ian Smith from 2020-11-02T10:00

Ian Smith has been thrusted into the spotlight every since main stream news caught wind of his efforts to save his microgym after the governor of NJ forced his shutdown.

While I'm not a p...

Making A Case For The License Model With Jim Crowell from 2020-10-30T09:00

My dude Jim Crowell is back on the podcast after his recent departure from OPEX, where he was the CEO for a significant period of time and helped grow their license model to ~70 locations worldw...

The 5 Functions Of Your Microgym: #3 DELIVER from 2020-10-28T09:00

In part three of this five part series, I'll be reviewing (at a high level) a 5 point operation model that I teach within Microgym University.

Today's episode will focus on DE...

The 5 Functions Of Your Microgym: #2 CONVERT from 2020-10-26T09:00

In part two of this five part series, I'll be reviewing (at a high level) a 5 point operation model that I teach within Microgym University.

Today's episode will focus on CONV...

The WTF Gym Talk SHOW | Ep. 04 | Why Pursuing Excellence As A Trainer Is Bad For Business from 2020-10-22T09:00

The WTF Gym Talk SHOW is meant to be consumed via video as it's originally distributed on YouTube & Facebook.  However, after plenty of requests to publish it on the podcast, I caved li...

Jason Khalipa On Building A Personal Brand + License Model from 2020-10-21T09:00

I've had the pleasure of jamming with Jason on multiple different occasions, but this time I wanted to breakdown a topic I rarely see him discuss:  the personal brand of Jason Khalipa vs. t...

The 5 Functions Of Your Microgym: #1 ATTRACT from 2020-10-20T09:00

In part one of this five part series, I'll be reviewing (at a high level) a 5 point operation model that I teach within Microgym University.  

Today's episode will focus on ATTRACTIN...

HALO Talks with Pete Moore from 2020-10-19T09:00

Pete Moore is the founder of Integrity Square, an advisory and investment firm for early stage businesses within what they've termed the HALO sector (Health, Active Lifestyle and Outdoors). ...

The WTF Gym Talk SHOW | Ep. 03 | Is Apple's Fitness+ Going To Crush Your Online Workout Service? from 2020-10-16T09:00

The WTF Gym Talk SHOW is meant to be consumed via video as it's originally distributed on YouTube & Facebook.  However, after plenty of requests to publish it on the podcast, I caved li...

Creating A Personal Brand After Gym Owner Success from 2020-10-14T09:00

In an upcoming episode of this podcast, I'll be jamming with my man Jason Khalipa and his efforts to create a strong personal brand on the back of his success as a gym owner.

And while I ...

Licensing A Microgym Model + A Product with Board30 from 2020-10-12T09:00

Floery Mahoney is the founder of Board30, a boutique fitness model that utilizes not only a unique product to deliver fitness, but also a unique business model for their licensees. 

...

The One KPI You Need To Focus On from 2020-10-09T09:00

Here's the one KPI that most of you need to be focusing on...

Showing Up Late To The Brick & Mortar Party w/ Sculpt Method from 2020-10-07T09:00

The owners of Sculpt Method (Katy & Brittany) here in Charlotte, NC got their start at the worst possible time...right when COVID was really kicking off.

As two hungry entrepreneurs w...

This Is Why It's So Hard to Succeed In The Fitness Industry from 2020-10-05T09:00

Listen, every market has it's challenges, but I don't think anybody really appreciates how difficult it is to sell the solution we provide in the fitness industry.

To my knowledge, nobody...

Growth Might Be Killing Your Microgym from 2020-09-30T09:00

Does your business need to grow?

You probably answered yes.

Which means, you might be completely wrong. 

Is This The Perfect Org Chart For A Microgym? from 2020-09-28T09:00

In a recent conversation with a client, we were designing their hypothetical organizational chart for their microgym.  

The end result was pretty interesting, so I figured I'd share ...

The WTF Gym Talk SHOW | Ep. 02 | Comparing Online Fitness Companies from 2020-09-25T09:00

The WTF Gym Talk SHOW is meant to be consumed via video as it's originally distributed on YouTube & Facebook.  However, after plenty of requests to publish it on the podcast, I caved li...

Copywriting: Does Your Prospect Know Your Plan? from 2020-09-23T10:46:19

My copywriting service has a 3 part plan of attack, with the 2nd step involving the effective description as to how you're going to fix your prospective client's problems.

We call this 'y...

Don't Hate On The Fuckface Marketing Gurus from 2020-09-21T09:00

I know I poke a lot of fun at these ClickFunnel wizards and their creepy mustaches, but seriously...it's your fucking fault that they are appearing in your social media feed.

...

You've Got To Evolve Your Content from 2020-09-18T09:00

The majority of microgym's are producing the exact same content we were years ago.

Sure, it may have gotten better.   

The pictures are higher resolution, the copywriting...

The WTF Gym Talk SHOW | Ep. 01 | How You Probably Shouldn't Handle The Gov. Shutting Down Your Gym from 2020-09-17T09:00

The WTF Gym Talk SHOW is meant to be consumed via video as it's originally distributed on YouTube & Facebook.  However, after plenty of request to publish it on the podcast, I caved lik...

Class Registration and Cancellation Policies from 2020-09-07T09:00

COVID has done some positive things for the microgym industry IMO - one of them being the integration of class reservation policies, cancellation fees and increased operational capacity.

...

I've Got A New Show In The Works from 2020-09-04T09:00

Currently working on a brand new show for you fuckers and would love to get some feedback! 

Branding With Boris - Ep. 04 - Case Study: Ragin' Fitness Co. from 2020-09-03T09:00

On this lengthy episode of Branding With Boris, we take a comprehensive look at the complete rebranding process one of his recent clients just undertook - Ragin' Fitness Co.

While the aud...

Life Beyond Owning A Microgym With Ryan Webber from 2020-09-02T09:00

Ryan Webber is a former microgym owner and opted to leave the industry after 5 years.  He then took a deep dive into creative content, videography and marketing tactics. 

Fast f...

Rachele Brenke Talks Lawyer Talk Regarding Your Affiliate/License Agreements vs. Franchising from 2020-08-26T09:00

Rachele is a badass.  I think that's how I exactly described her in her first appearance on my podcast.  Cancer survivor, Ironwoman, lawyer to the fitness industry, loves to swear....s...

Reflex Radio Is Here To Save Your Shitty Music Experience from 2020-08-24T09:00

Nick and Colleen Sheehan brought together their respective experiences as a DJ & consumer of boutique fitness to create something that literally doesn't exist - an AI DJ app that allows you ...

Don’t Split Your Avatars from 2020-08-18T08:46:40

An early morning rant on low barrier to entry classes and the consequence of splitting your avatar. --- Send in a voice message: https://anchor.fm/wtfgymtalk/message

Sticky Branding with Jeremy Miller from 2020-08-07T09:00

Sticky Branding is the name of Jeremy's company & his first book. 

I was introduced to him by our mutual friend, Alex Cibiri (a successful microgym owner in Canada) whom Jeremy w...

Copywriting For Microgyms from 2020-08-07T09:00

WTF Gym Talk is now offering copywriting services for microgyms.  

I breakdown the entire service offering + also give a complete "do it yourself" to those who prefer a DIY method.&n...

Fucking Up + Overcorrecting from 2020-08-06T08:01:55

I recently had a rookie level fuckup at Urban MVMNT and I want to share my perspective on when your business fucks up and you have to overcorrect to remedy your relationship with the customer.&n...

What Would You Do If You Went Out Of Business? from 2020-08-04T09:00

An honest discussion about a possible outcome...

Jammin' With Joe - Ep. 205 from 2020-07-31T09:00

Joe and I kick up a bunch of different topics that revolve around the new world order of fitness during the coronavirus pandemic. 

West Kept Secret Shares The Secret To Staying Niche from 2020-07-27T09:00

Marissa West create a new workout concept out of her garage that combined pilates, HIIT, boxing, cardio, etc...

A few years later, she met Heidi.

Together, these two women have tak...

What's Your Brand's Belief In Fitness? from 2020-07-23T09:00

So for everyone in the CrossFit realm, you fell in love with the belief in fitness that GG created.

Perfect. You found a match. You affiliated. The rest is history.

For those of yo...

John Briggs and I Discuss Money In A COVID World from 2020-07-22T09:00

John Briggs owns Incite Tax, a CPA firm that handles the bookkeeping and annual taxes for variety of businesses, specifically - microgyms.

They utiliz...

Mike Jones Gives A Deep Dive On The Torpedo & How Alchemy 365 Is Handling COVID from 2020-07-15T09:00

Mike Jones is no stranger to my audience.  

He's a colleague and friend whom I have the upmost respect for as an industry leader and it was great to chop with up with him again regar...

Dan Vinson, Founder of Monkii, Is Disrupting The At-Home Workout Equipment Market from 2020-07-10T09:00

Dan Vinson is a wild man - a former wilderness ranger and wildland firefighter, Division 1 lacrosse athlete and CrossFit trainer.  All of these unique experiences brought Dan and his co-fou...

My Current Take on Facebook Marketing from 2020-07-09T13:30:48

A simple yet informational rant on how I'm looking at Facebook advertising within the microgym industry and specifically for my own microgym - Urban MVMNT. 

I Haven't Met Many Kool-Aid Drinking CrossFitters That I Like, But Chuck Bennington Is Definitely One Of Them. from 2020-07-06T09:00

Chuck Bennington has an impressive story that takes him from DUI's, substance abuse and hitting rock bottom - to finding salvation within fitness - and now is one of the key figureheads for The ...

If You Care About The Quality of Your Coaching, Then You're A Fucking Loser. from 2020-07-03T09:00

Hear me out...

Fuck Your Community, Show Me Your Culture. from 2020-07-01T09:00

This has been one of my main mantras for years now....

You can't control your community.  You can only control your culture.

So many microgym brands want to jerk themselves of...

Back to Business - Catching Up from 2020-06-30T09:00

It's been 10 days since I dropped a podcast and a lot of shit has gone down since then.  Time to catch up.

Jammin' With Joe - Ep. 499 from 2020-06-19T09:00

Joe Tebaldi and I kick off another episode by addressing the current CrossFit HQ meltdown that has transpired over the past few weeks and then we get deep into Joe's effort at creating a startup...

Branding With Boris - Ep. 03 from 2020-06-16T09:00

So we are deep within the COVID pandemic and gyms are starting to come back online...but what does that messaging look like?  

Boris and I jam on a plethora of topics that are all ve...

Considering Re-Branding? from 2020-06-12T09:00

If you're one of the many CrossFit affiliates that are considering re-branding in light of the recent CFHQ shitstorm, I have a few things you should consider...

2020 Is Savage - Monday Thoughts After The CF Implosion from 2020-06-09T09:00

So the big news...in addition to COVID, space shuttles, George Floyd, riots, etc - the PR meltdown that occurred with the CEO of CrossFit, Greg Glassman.

Here are my initial t...

A COVID Conversation with Jason Fernandez from 2020-06-05T09:00

Jason Fernandez is the owner of CrossFit Rife, a senior member of CFHQ seminar staff and the co-host of The Best Hour of Their Day Podcast....he's also a dude a respect tremendously.

...

Running Outdoor Workouts During COVID from 2020-06-03T09:00

Many of you are still under a state mandated phased plan where you are having to operate outdoors to scale your service offering, myself included.

So for now, let's talk a bit about how I...

The New COVID Floor Layout For Microgyms from 2020-06-01T09:00

12 months ago I announced that I was going to be making a 'Pick Your Spot' model at Urban MVMNT (my microgym) and placing numbered, vinyl squares on the floor to create a new type of floor layou...

Lead Acquisition When You Re-Open from 2020-05-21T09:49:24

I think it's about time we start discussing the macro-level strategy that I believe is going to be crucial in acquiring new leads once your microgym is re-open after mandatory COVID shutdown. &n...

Back to Business - What I'm Up To With The Future of Urban MVMNT from 2020-05-19T14:28:05

An insight into what's been going on in my mind regarding the future of Urban MVMNT, creating more rent roll income in my building, how we are going to franchise/license and just some other things ...

Talking To Myself - Ep 08 - COVID Observations from 2020-05-14T09:00

Coming up on the closing of the 2nd quarter in 2020 has me thinking about the overall timeline that microgym owners have experienced in COVID and wanted to share some of my observations and thou...

Being a 1st Phorm Athlete & Developing Your Own Brand from 2020-05-13T09:00

An impromptu jam sesh with a good friend of mine, Dave Hurt.  Dave is a former franchise owner in the bar industry, work a full 9-5 job, a father, husband and sponsored 1st Phorm athlete. Listen

Back To Business - The New Review You Need On Google from 2020-05-13T09:00

Seriously, don't under-think this and gloss over it.   This is going to be a crucial play for you when it comes to new client acquisition in a post-COVID world. 

Back to Businesses - Copywriting For Microgym Owners from 2020-05-11T09:00

Enough COVID talk for a minute, let's get back to businesses and discuss copywriting for your microgym. 

I'm No COVID Expert, But You Need These 3 Things Before You Re-Open from 2020-05-08T12:09:43

For the microgyms that are opening up without having these 3 items in alignment, please go fist yourself. 

Mike Arce x COVID Catchup from 2020-05-06T09:00

My man Mike Arce, founder of Loud Rumor, and myself jam on the microgym scene as we slowly start to transition into this new phase of COVID where states ...

Excited to Re-Open? Think About This Shit First. from 2020-05-05T09:00

I know microgym owners are all foaming at the mouth to get open, but make sure you're considering these three items before you do so.

Crisis Creates Creativity from 2020-05-01T11:25:16

Not gonna lie, this whole COVID thing isn't all that bad from where I'm standing.

Yes, the deaths and sickness and economy taking a shit and the hardship and all those other things are ho...

Jeff Binek x Adding A Low Barrier Offer To Your CrossFit Gym from 2020-04-22T09:00

Jeff Binek owns two successful CrossFit affiliates in Columbus, OH and has also made the move to purchase one of the buildings his gyms are located within. 

Sounds like a smart guy, ...

Phase 1 Re-Opening...Don’t Cream Your Jeans Just Yet from 2020-04-20T17:30:29

So the president has laid out a rough plan for how gyms can open back up during coronavirus-mania. I am as excited as anybody to get life back to out was, but I think we need to be thinking of a fe...

Jammin With Joe - Ep. 392 from 2020-04-17T09:00

Studio is now live.  Not sure what Studio is?  It's a free platform that is going to change the way you deliver your remote /digital services. 

Interested in Studio.  ...

We Are All SMEs Now from 2020-04-12T12:00

During the midst of the COVID-19 pandemic, a ton of fuckfaces are coming out of the woodwork claiming to know exactly how to handle this situation and through their tried-and-true methods, they ...

Branding With Boris - Ep. 02 from 2020-04-03T12:21:04

Amid the COVID-19 crisis, Boris and I jam on what it looks like when you can't lead with the material elements that made your brick+mortar fitness facility sellable.

What do microgyms do ...

The Future of the Microgym Industry x Fittest Of The Coast Keynote from 2020-03-30T09:00

A recent keynote I did for the Fittest of the Coast competition in Charleston, SC in early March, 2020.   

Big thanks to the Fittest of the Coast and Iron Bridge CrossFit  ...

Creating COVID Content from 2020-03-26T09:00

As of 3/25/20 - these are my thoughts on what a microgym should be doing from a content perspective to continue to provide a high-end service to it's members. 

Updated Thoughts/Ideas On COVID-19 from 2020-03-17T18:49:16

Here's where I sit on COVID-19 currently as of March 16th, 2020 and why I don't recommend only using live broadcasts for remote fitness services. 

How Your Gym Needs to Handle Social Distancing Due to COVID-19 from 2020-03-14T11:01:14

As of March 14th, 2020, the COVID-19 shit show has many microgym owners scared and confused as to what the future holds.  I truly believe we are going to see many small businesses suffer du...

He Thought He Could Steal From Me And Get Away With It! from 2020-03-11T09:00

Recently was tipped off that a microgym had downloaded and stolen marketing videos from Urban MVMNT and Alchemy 365, put their own logos and bumpers on them and were running them as their own. Listen

Be More Than The Status Quo Microgym from 2020-03-04T10:00

Some of my recent content caused some owners to disagree with me (weird, right?).

And one of those individuals took the time to actually reach out and we had a consructive conversation ar...

So 27 Gyms Repositioned (Not Rebranded) Away From CrossFit Yesterday... from 2020-03-03T10:00

If you haven't heard, a chain of 27 CrossFit affiliates decided to reposition their brand, remove the CrossFit name and go down their own path.

Interesting.  

Here's my take o...

Your Focus Needs To Be NOT ON YOUR FITNESS, But On Your Business. from 2020-03-02T10:00

How many microgym owners are still stealing time from the business and their clients to perfect their own fitness pursuit?

Too many.

Too many of us are still spending HOURS per day...

You Are NOT Providing The 'Best Hour of Your Day'...It's Complete Bullshit from 2020-02-28T10:00

Some strong reflection on this notion that microgyms need to be responsible for providing the coveted and widely overused title of 'Best Hour of the Day'.

I'm even guilty of this marketin...

The 3 Assets You MUST HAVE for Creative Marketing from 2020-02-27T10:00

If you aren't fucking with these three amazing creative assets in a 2020 world, then you're just asking to lose.  

DM me if you want the affiliate link discount for Design Pickle!&nb...

I May Be Wrong But I Doubt It with Matt Baitieri from 2020-02-27T10:00

On the inter-webs recently, another content creator in the microgym biz coaching scene and I had a disagreement.

That individuals name is Matt Baitieri and he's the owner of Box 2 Busines...

Talking To Myself - Ep 07 - WHY YOUR NEW CLASS OR BRAND ISN'T WORKING from 2020-02-25T10:00

Big thanks to my man Ben Isabella, owner of Isabella Fitness in NJ, who inspired this segment.  

Many of you have created something new recently in regards to a new style of class or...

Sean Pastuch x Active Life Rx and Why He Bought Into Brick & Mortar from 2020-02-21T10:00

Sean's a buddy of mine, a smart dude and a respected colleague.   He's also grown an amazingly successful online business - free from all the bullshit overhead of having a brick + mort...

Stealing Great Ideas Won't Fix Your Broken Business from 2020-02-20T10:00

I'll accept credit for leading the charge of microgym owners who want to reposition or rebrand their business - I'm proud of the work I've done in creating content to help you guys see that ther...

Why I Think Creating "The Best Hour Of The Day" Is A Bullshit Goal from 2020-02-20T10:00

I used to go after this mantra.  Hell, I even had it painted on wall for my new location.

We deliver the "best hour of the day" is a bullshit phrase in my opinion when we really brea...

The Evolution of Your HR Dept. (Staff!) from 2020-02-19T10:00

The most important investment you make in your microgym is your staff - make no mistake about it.

So take the time to invest in your business by investing in others.   On this e...

If You Own A Microgym In 3000 SQFT Or Less, You're In Big Trouble from 2020-02-17T10:00

The title is soaked in clickbait but the topic is completely legit.

Barbell intensive, group fitness models need to really consider the micro-level numbers of their business to realize th...

Alfred Wilson (OPEX Concord) & I Jam On The Barbell Being GREAT for Fitness, BAD for Business from 2020-02-14T10:00

Alfred and I run two completely different fitness business models.

He is focusing on the client:coach relationship with a lasting, tailored, specific fitness program...

...And I am...

These Exercises Are Useless For GPP + Operational Capacity from 2020-02-13T10:00

The Snatch, Kipping Handstand Pushup and Back Squat are OVERRATED AS FUCK for a fitness program focused on GPP + Operational Capacity.  

Please try to change my mind.

This Is Why You Need To Be An Extrovert To Win At This Game from 2020-02-11T10:00

You or someone you hire MUST BE AN EXTROVERT.

Must be willing to talk to strangers.

To market and sell, direct to the consumer.

If you think that your failing microgym is go...

Your Marketing Goals Are Fucked from 2020-02-10T10:00

So many microgym owners have these visions of 30,40,50 member signups.

100 leads per month at the push of a button.

But the fundamental flaw here is too obvious for me not to spit ...

Why Do You Make Your Fitness Program So Damn Complicated from 2020-02-07T10:00

KISS.

Keep It Simple Stupid.

I think the average microgym owner is far too wrapped up in their purist route of a performance enhancing program vs what they avatar client they seek ...

Your Sales Process on PT First vs Straight To Class from 2020-02-06T10:00

Just some ramblings on how I'm now thinking of the sales process when it comes to PT First vs. Straight to Class...

If you want the entire breakdown of this, come to the One D...

Jammin' With Joe - Ep. 3275 from 2020-02-05T10:00

Not going to lie, we make sure to offend several different groups on this podcast....so yeah, that's a pretty good reason to listen right there.

But beyond that we get into how the actual...

Putting Branding Before Marketing from 2020-02-03T10:00

Towards the end of 2019, I put on a 2 day re-branding summit for microgyms called the SELF MADE SUMMIT.   

You might have heard of it.  It was an incredible event and we ar...

Creating Profit Via Fitness Events with Kyle Oland from 2020-01-31T10:00

Kyle Oland is a digital marketer by trade, but he has ventured into another entrepreneurial venture that many microgym owners do annually - he is putting on a large scale fitness competition. Listen

PT First vs. Straight To Class Sales Training from 2020-01-30T10:00

One of the main topics I'll be presenting on during my One Day Biz Seminar in Boston, MA on Feb 22nd will be the sales workflow...but this time with a twist.

I'll be presenting on the dif...

Adam Ludlow and Repositioning His Brand from 2020-01-30T10:00

Adam Ludlow is the owner of Rewired Fitness Co. 

Formerly known as CrossFit Rewired.

He's gone through a journey many of you are considering or are currently on yourself and I...

Get Leaner With Your Business from 2020-01-29T10:00

So many microgyms are bloated, slow and too fat.

I'm referring to their business operations, operational capacity, equipment choices and programming methods. 

A Deep Dive Into The NEW Marketing Funnel For Microgyms from 2020-01-28T10:00

If you're not able to attend my One Day Biz Seminar in Boston, MA on Feb 22nd - you're missing out.   But I wanted to at least give you a sneakpeek as to what I think you guys need to ...

Suck Less At Sales - Part 3 from 2020-01-27T10:00

The UX (user experience) that leads up to you asking for the prospects money is make or break.

In this podcast episode, I break down the best way to create an ideal UX in both a PT First ...

Create Better Content from 2020-01-24T10:00

I like to think that my work has given enthusiasm, inspiration or dare I say, permission to others who wanted to help microgym owners but just didn't have the balls to hit record and talk into t...

Why Your Client Pay For Extra Coaching, NOT FROM YOU! from 2020-01-22T10:00

So you're telling me that you have clients who are paying for coaching from someone else other than you?  

Well that's embarrassing. 

Protecting Your IP + Trademarks from 2020-01-21T10:00

So you have something super special that you want to protect huh???

Fireball + Fitness Celebs + WOD on the Waves with Zak Leighton from 2020-01-17T10:00

Zak Leighton is the co-owner of CrossFit Distinction in Cleveland, OH and a helluva good dude.

He's also decided to get into the vacation cruise ship industry by renting milltion dollar y...

Suck Less At Sales - Part 2 from 2020-01-13T10:00

Are you still waiting till the very end of a prospect's first class or initial consult to show them pricing information?

Do you still covet the pricing options like it's some secret relic...

Branding With Boris - Ep. 01 from 2020-01-08T10:00

A new monthly segment that I'll be co-hosting with Boris Kezic, founder of Metcon Creative (the branding firm I've used to help add extensive brandin...

The New Marketing Funnel For 2020 from 2020-01-07T10:00

I recently did a vlog on this concept of The New Marketing Funnel For Microgyms and it stirred up quite a response so I wanted to increase the awarenes...

Lean Out Your Microgym + Custom Timers from 2019-12-30T10:00

Dan Uyemura is the CEO of Push Press and one hell of a guy to jam on business with.

We go into a plethora of details from the broken business model that most CF Affiliates are running wit...

Owning a Microgym For 10 Years Is Easier When You Look Like Drew Brees from 2019-12-27T10:00

Jeremy Hohle is more famous than you.

His gym has probably also been around longer than yours.

And even though this guy is also a complete bad ass who still attends biz seminars ho...

Jammin' With Joe - Ep. 12 from 2019-12-23T10:00

Joe bought a Peleton and we get into what a huge pile of boogey douche he's become because of it....the end.

Just kidding.

Kinda.   

We more or less breakdown the ...

Sucks Less At Sales - Part 1 from 2019-12-20T10:00

Part 1 of a sales specific series that I'm going to cover more on in 2020.  

Big picture topics are great, but my fav content to create is specific action items and I think you guys ...

An Interview With A Coach That Quit My Gym When I Rebranded from 2019-12-18T10:00

Shannon Kennedy is a badass female, amazing gymnastics coach, a good friend and FORMER employee of CrossFit SouthEnd.

The title of this podcast is def. riding the clickbait wave but not r...

You're Expecting Too Much From Your B2B Vendors from 2019-12-16T10:00

"So Stu, I started working with a new website guy"

"Awesome!  How's it going?"

"Well, it's OK I guess...but his website isn't getting me any leads"

"You realize website...

Starting Off With Creating Content from 2019-12-13T10:00

A growing majority of individuals I speak with are very, very new to the content game.

Like the don't even mess with social media themselves, personally - let alone from a business standp...

I Like Movements That Are Simple, Yet Effective from 2019-12-11T10:00

I've had some microgym owners reach out about what exactly we've changed regarding the movement selection we prescribe at Urban MVMNT so I figured I'd share a bit. 

You Can't Make Referrals Happen You Stupid Fuck from 2019-12-09T10:00

Please

Be that microgym owner that send me the DM that reads 

"Hey Stu, how can I make my clients refer me to more of their friends?   I tried raffling off a pair of...

Talking To Myself - Ep 06 - EGO = the ENERGY you PUT OUT from 2019-12-08T13:00

This 6th episode of Talking to Myself goes deep into the concept of ego and why I'm glad that I have a fuckton of it. 

Communication To Your Members from 2019-12-04T10:00

There's two skills you need as a business owner:

Math + Communication.

I'm going to discuss my thoughts on the latter. 

An F45 Experience Reaction from 2019-11-21T13:24:48

The other day a fellow gym owner made an account of her experience when visiting her local F45 studio and it inspired me to make some commentary on it - hope you enjoy. --- Send in a voice mess...

My Microgym Predictions for 2020+ from 2019-11-20T10:00

I don't know when this will be going down...but I feel pretty confident from where I stand now in the paradigm shift that is happening.  Can you see it? 

CF Gyms Under 3000 sqft Will Go Out of Business For This from 2019-11-18T10:00

Sure.  The title is balls deep in clickbait, but the theory is sound.

If you are going to be a barbell centered fitness model - a CrossFit affiliate, a strength & conditioning gy...

Is Your City Growing? How To Think About Commercial Development. from 2019-11-15T10:00

I bet most of you would say that your city has been or is on the brink of experiencing significant growth.

New apartments + homes.

New retail, hotels, restaurants, etc. 

Email Newsletters Aren't A Game Changer, But You Need To Be Doing Them from 2019-11-11T10:00

IMO, this is a boring ass topic - but it's one that is warranted because half you fuckers don't even send out a weekly newsletter to members and/or prospects.

Your inbox is FULL of weekly...

Road Trip Project - Part 2 from 2019-11-07T10:00

The continuation of my long form insight into the microgym industry during a recent road trip. 

Road Trip Project - Part 1 from 2019-11-06T10:00

I had a lengthy road trip last weekend and I used some of that time to record a long form podcast with just some random thoughts and musings regarding the microgym scene and where I see all of t...

Getting Back In The Technician Seat - The Lifecyle of a Microgym Owner from 2019-11-06T10:00

Been having some thoughts regarding the lifecycle we go through as microgym owners.

First we are stuck in the technician role, dreaming of the day we have staff so we can transition into ...

The Advantage Part Time Owners Have from 2019-11-01T09:00

Most people look down on part-time owners.

Hell, even the part-time owners think they are in a shit position because they can't go full-time into the business.

But I've got a diffe...

Why I Deaffiliated From CrossFit from 2019-10-30T09:00

Almost two years ago I created a two part podcast discussing why I was still paying my CrossFit affiliate fee, but not utilizing the name in any marketing or operationally.

Now here we ar...

Driven Nutrition: Positioning Retail Sales Through Supplements During a Rebrand from 2019-10-28T09:00

Jason Rule, founder of Driven Nutrition, is by far one of the best humans I know.

Especially because he lives in a world of slimy, shitty sales people peddling their supplements.

D...

Do What You Can't from 2019-10-25T09:00

Recently added some new decor to my home office and wanted to talk about how it's a visual reminder to me everyday to do what I do best. 

Any if you're interested in jamm...

How the Level Method Can Help You Create A Unique Brand from 2019-10-21T14:38:25

Unfortunately, a communication blunder on my part didn't get this podcast out in time before the SELF MADE SUMMIT - but regardless it's an awesome piece with Nathan Holiday, the founder of the L...

My Take On Landing Corporate Wellness Accounts from 2019-10-14T09:00

Corporate Wellness is a topic you hear a lot of gym owners ask about - but far too prematurely.

We've been pretty successful with  Corp Wellness accounts and I'll lay out exactly how...

Talking To Myself - Ep. 05 - Parenting Your Business from 2019-10-13T13:13:05

Got kids?

Own a business?

Yeah, me too.

And the similarities between the two roles are crazy similar.

Jammin' With Joe - Ep. 11 from 2019-10-11T09:00

Profitability vs. Growth.  

It's damn near impossible to do both really well for a sustained period of time.

Joe and I get into how we see this manifest in the microgym indust...

I'm Going On Tour from 2019-10-10T09:00

My goal in 2020 is to increase the amount of speaking gigs I book, travel more and get to meet more of you awesome fuckers in person. 

Interested in getting a group of microgym owner...

Branding Against Other Brands from 2019-10-09T09:00

Back in 2006 I had a hard time explaining what CrossFit was to people.

As time went on, other brands emerged like P90X and Insanity - the best selling at home fitness DVD series to date. ...

Tits and Free Leads from 2019-10-08T09:10:58

Are you leveraging October to do good in your community and acquire some "free" leads? 

Clay Ferrer x RigQuipment from 2019-10-07T09:00

Clay has been on my podcast before.  He's even come down to Urban MVMNT to meet in person and talk shop.

So when I decided to put on the SELF MADE SUMMIT and wanted to find companies...

Boris Kezic x Metcon Creative from 2019-10-04T09:00

So if you've been paying attention to my VLOG on YouTube, you'll notice that I've been dropping hints as to my work with a company to complete the rebranding process for Urban MVMNT.  

The Difference Between Your Gym's Brand + Your Personal Brand from 2019-10-03T09:00

As the founders of our microgyms, our personality and individual brand is entrenched in the brand of our business.

But as we grow and more people start making up the DNA + personality of ...

Your Business Is Kinda Like Your Kid - It's Always A Pain In Your Ass from 2019-10-01T09:00

Working out some material for the next Talking to Myself segment...what do you think???

Mike Arce x Loud Rumor from 2019-09-25T09:00

You may have heard of Mike Arce.  He's boys with the likes of Billy Gene, Alex Hormozi and a ton of other well established people within the marketing/advertising scene - especially those t...

Don't Be A Martyr With Your Holiday Schedule from 2019-09-23T09:00

I don't give a shit if you're open for business on Thanksgiving or Christmas Eve or News Years Day...

What I do give a shit about is the microgym owner facing burnout or claiming that the...

Your Programming + How It Relates To Your Brand from 2019-09-20T11:20:22

You provide a workout solution.   Everyone does that.  

The WHAT is not special.

But HOW you do it...and ultimately the WHY behind why you do it that way will be dif...

Evan Bartus x TRIIB from 2019-09-16T09:00

I apologize for my dogshit audio...but hey, I suck at this.  

Good thing Evan is smart dude and carried the conversation and will be a huge resource as one of our partner...

Markus Gerszi x Gym Wright from 2019-09-13T09:00

I got to meet Markus in person for the first time at the 3rd annual Iron + Mortar Summit this past year.  

What an amazing dude - smart as hell and comes with the same abundance mind...

When Your 9/11 Tribute Is Bullshit from 2019-09-12T12:36:45

Just listen --- Send in a voice message: https://anchor.fm/wtfgymtalk/message

Microgyms + Department Stores from 2019-09-11T11:42:50

Here’s an analogy I pulled out of my ass to discuss the marketing vs branding paradigm and how the globo gym market is becoming irrelevant. --- Send in a voice message: https://anchor.fm/wtfgymt...

John Briggs x Rebranding? Get Your Money Right from 2019-09-11T09:00

I've got John Briggs, owner of Incite Tax and author of his upcoming book - Profit First for Microgyms - coming out to the SELF MADE SUMMIT on October 19th/20th.

John is also a microgym o...

Joe Tebaldi x The Rebranding Guru You Need from 2019-09-09T09:00

You know Joe.

He's the founder of the most effective website + CRM platform on the market with www.flexx.co/wtf and he's also one of my branding + marketing...

3 Lies Gym Owners Tell Themselves from 2019-09-08T14:11:22

This is episode 4 of Talking to Myself - my long form monologue where I deep dive into whatever the hell is going on in my head.  

If you look around at the microgym industry lon...

Talking To Myself - Ep. 04 - 3 Lies Gym Owners Tell Themselves from 2019-09-08T12:11:22

This is episode 4 of Talking to Myself - my long form monologue where I deep dive into whatever the hell is going on in my head.  

If you look around at the microgym industry long en...

A Conversation With A Concept Microgym from 2019-09-06T09:00

I often get individuals who stop by to jam with me about their studio or gym they want to open - but it's still in the conceptual phase.  In this particular situation, this individual has h...

Alec Smith Is Gay + You Can Learn From His Authenticity from 2019-09-05T09:00

You may know him.  You may not. 

If you know him from afar (via IG) like I do - then he would just appear to be a heartthrob kid with sick aesthetics and amazing gymnastic handl...

Jim Crowell x OPEX's Brand Evolution from 2019-09-04T09:00

Jim Crowell, CEO of OPEX, has been on the podcast before - but this time we deep dive into the branding evolution that you may have noticed from this company over the past year.

Their pro...

Steve Pinkerton x EvoFit - Keeping Your CrossFit Brand While Adding A New One from 2019-09-02T09:00

Steve Pinkerton is the owner of CrossFit Vitality and EvoFit in Charlotte, NC.  If you haven't heard my first podcast with Steve, check it out Listen

Forgiveness > Permission from 2019-08-28T09:00