West Kept Secret Shares The Secret To Staying Niche - a podcast by Stuart Brauer
from 2020-07-27T09:00
Marissa West create a new workout concept out of her garage that combined pilates, HIIT, boxing, cardio, etc...
A few years later, she met Heidi.
Together, these two women have taken the boutique fitness scene in Charlotte, NC by storm and created a cult-like following.
Their high-end, high-cost boutique workout experience has braved the pandemic of 2020 and they are currently moving into a larger, new facility.
The girls stopped by Urban MVMNT (my microgym in Charlotte, NC) and I got to know their background and how their brand has maintained such an exclusive rate - charging more for remote services than Peleton, $30/class and $100/hour for personal training....even with Charlotte being so saturated.
@westkeptsecret
---
Send in a voice message: https://anchor.fm/wtfgymtalk/message
Further episodes of WTF Gym Talk
Further podcasts by Stuart Brauer
Website of Stuart Brauer