05: The Key to Unlocking Long-Term Residual Income in Your Business - a podcast by Bob Heilig

In today's episode I discuss what in my mind is the absolute "key" to you unlocking long-term residual income in your network marketing business - CUSTOMERS.  We are going to talk about the importance and necessity of customer acquisition to creating sustainable "walk away" residual income.  It's the greatest gift that the network marketing profession offers to those that are involved.  The problem however, is that for many people it remains nothing more than an unfulfilled promise.  Many companies have failed to deliver on what they promise to their distributors.  In my opinion, one of the biggest reasons that this happens is that many of the behaviors that are being taught are not conducive to creating residual income.  There's been shift in many companies to focusing almost 100% on recruiting.  There's no emphasis on customer acquisition or product training and their compensation plans don't really reward that behavior.  There is however, a movement that is happening now back to more of a focus on the value of the customer.  In this training I discuss what this means to all of you and your business.  I give you some strategies and tips that you can start implementing in your business and on your team to help you build a massive customer base so you can create that residual income that you've always dreamed about.             

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