318: Stop Selling People and Start Leading Them - a podcast by Bob Heilig

One of the struggles when it comes to conversational sales is how to transition from small talk to meaningful conversations. 

Although small talk is the initial step in building relationships with your prospects, it can oftentimes lead to you doing most of the talking (AKA transactional conversations).

The key to advancing a sales conversation is understanding the conversation flow and knowing the right questions to ask – Transformational Selling. 

In this episode, I’ll teach you how to ask the right questions to your prospects for you to have authentic and meaningful conversations that brings them closer to you.

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