333: The Price Value Equation - a podcast by Bob Heilig

Do you want to know what motivates people to buy?

When the value is greater than the price (yes, price and value are two very different things).

As Warren Buffett says, “Price is what you pay, value is what you get.”

Today, I’ll talk to you about something called The Price Value Equation.

This is one of the most important concept I've learned on how to be successful at selling.

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