76: How to Use Facebook Groups to Grow Your Business? - a podcast by Bob Heilig

Most of you are probably already using Facebook groups in some way to build your network marketing business. Whether it’s a ‘VIP Customer Group’ or some type of ‘Team Training Group’. The biggest issue that I see happening for people that are running these Groups, is that there is very little to no member engagement. The poor engagement inside the Group usually also means that you’re not seeing much in the way of results.

In today’s episode I’m going to give you a blueprint to change that… starting right now. In my opinion, Facebook Groups are one of the best tools that we have as network marketers to make more product sales, and get more recruits. IF you use them properly. I’ve found that very few people actually know how to run their Groups the right way… and that’s why they’re not seeing any results.

I’m going to teach you how to run your Groups the RIGHT WAY in this training, and if you implement what you learn, you’re going to 10x your results.

Here are some of my top tips that you’ll learn in this episode:

Do not use your company name in the group name, branding or image
The goal is to build a community in the Group that has value far beyond just your products or services. Create the Group concept around some bigger mission or purpose that is tied to your products. This way it will be easier to attract like-minded people, and they will actually stick around for the community.

Open the Group up to your team to join and invite their prospects
This may sound crazy, but here is the thing, what makes more sense: dozens of people in your team having smaller ineffective Groups, or putting together one really well run group? I’ll go into more detail in the episode why I think this is a critical strategy for success.

Film a "Welcome Video" inside your group
Create a ‘Welcome Video’ that welcomes all new members, explains the overall mission and purpose of the Group, and encourages them to become active members. This is the ‘first impression’ of anyone that is added to the Group. It sets the tone for everything else that happens for them as a member.

Make sure you’re creating generic valuable content
Make sure 70 - 80% of the content you create isn’t making a sale or a promotion. Focus on creating content that educates, entertains, and empowers the members. This is very important if you want to increase the member engagement. Give them a reason to show up in the Group every single day.

Run challenges inside of the group
This is by far my number 1 tip to help you grow your group FAST, increase member engagement, and make more product sales. I’ll go through step-by-step how to do this in the episode.

My final word to you is this… if what you’re doing is already working then there’s no need to make major changes. Take some of the ideas in this episode and make what you’re doing even better. But if what you’re doing isn’t producing consistent sales, recruits and growth then be open to the fact that there may be a better way.

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