ZC 26 - Product Innovations and Breakthroughs for Amazon - a podcast by Andrew Erickson

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Contact him at Goldstein@Goldsteinpc.com

[Most people struggle with how to get started.  It’s the blank paper syndrome. How do you get started….?]

Ideation:

Look at niche sites like Etsy, Uncommon goods, Pinterest, etc.

Story analogy: read Harry Potter, Lord of the Rings, Star Wars,

then write Game of Thrones

Amazon Selection

[I know that Amazon is your platform of choice to sell your products. How do you investigate whether a product is sellable?]

First, see if there is keyword demand

See what competition looks like

How many reviews?

Where can you improve products?

Look at negative reviews to see where you can improve

[Once you know the type of product you want to sell. - What’s your process for designing a product]

Design of Everyday things Principles

Design of Everyday things book by Donald Norman

Affordances

The affordances of an object determine, naturally, how it can be used

Button affords pushing – Handle affords grasping – Chair affords sitting – Knob affords turning

Constraint

Constraints limit the ways in which something can be used

Ex. Scissors can only open and close

Examples of Poor Design • Trapped between doors!

Handles afford pulling

Using a flat plate would constrain the user to push

Example for Amazon Sellers

Packaging has a pull tab on it.

[[Sometime going full out launching a product can be risky.  I know you like to test the waters first.  How do you go about testing the waters before you go full out]

PickFu for quick market testing

Have a designer make a few new designs for you:

example patterns

Mock up 2 designs and post to PickFu or facebook groups

Great for easy A/B choice

Titan network

Ready for more killer tactics? Check out the Titan Mastermind: https://www.titaninvite.com/?code=Andrew

Further episodes of Zon Con Podcast

Further podcasts by Andrew Erickson

Website of Andrew Erickson