Podcasts by The KPI Cafe

The KPI Cafe

The KPI Cafe began as an endeavor to help automotive dealers understand the strategies, tactics, best practices, and nuances of digital marketing. It evolved into robust conversations with experts across the full spectrum of topics for automotive retail staff: leadership, finance, sales, SEO, SEM, social media, video, culture, and much more. You'll find a trove of actionable insights that can drive important -- and sometimes systemic -- change in how you approach the various aspects of your business. In addition, you can also learn about the journey some people have made in automotive retail from jockey to BDC Directors or from the sales floor to ownership or other unique paths to success. Host Dane Saville, a Co-founder of and Brand and Public Relations Manager for Reunion Marketing, brings a healthy dose of enthusiasm, vigor, and passion for getting the message out that can genuinely help your dealership. He summons his past as a professional wrestler to transfer the excitement through the microphone that some of his colleagues have described as "one of the best voices for radio."

Further podcasts by Dane Saville

Podcast on the topic Marketing

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The KPI Cafe
Setting the Stage to Define and Improve Your Culture w/ Troy Scheer and April Simmons from 2022-02-16T07:00

Can you define your organization's culture?

Is the culture creating positive outcomes for your business?

Culture is often a difficult aspect to manage because there are so...

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The KPI Cafe
Fundamentals to Fast-Track Your Digital Marketing Management Growth w/ Jarrod Kilway from 2022-02-09T07:00

Are you a digital marketing coordinator being elevated to management?

Perhaps you're a digital marketing manager/director moving from a single-point store to your first dealership ...

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The KPI Cafe
KPI VIP: Jeff"General Motors Jeff"Hunter from 2022-01-19T10:00

In this episode of the KPI Cafe, we offer up our second-ever VIP Spotlight episode that features "General Motors Jeff" of Prouse Chevrolet. You have an opportunity to learn about a fel...

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The KPI Cafe
Tips to Help Your Business Build Effective Leaders w/ Brian Alvo from 2021-12-22T10:00

There are few things more important for your dealership than effective leadership. With a historical precedent of high turnover coupled with a greater ability to build networks across social med...

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The KPI Cafe
Diving into Display: A Fresh Look at This Paid Search Tactic w/ Jessica Dee from 2021-12-01T11:00

There's been a lot of recent discussion in automotive retail around wasted spend in paid search strategies. While there is a lot of truth to this claim, we also need to take deeper looks at...

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The KPI Cafe
The Yes, No, and Uh-Oh of Automotive SEO w/ Greg Gifford from 2021-11-24T11:00

Although SEO is not a novel concept in automotive retail, there are still a number of issues that we, as an industry, need to overcome. Whether it is an antiquated way of measuring or setting fa...

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The KPI Cafe
Fundamental Plays of a Dealer's Google Business Profile Playbook w/ George Nenni from 2021-11-17T11:00

Your Google Business Profile listings are an integral part of  your digital marketing strategy. There are a number of components that your dealership needs to ensure are leveraged to maximize yo...

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The KPI Cafe
How to Get from A to Z with Creativity in Your Dealership's Advertising w/ Brian Ortega from 2021-11-10T11:00

Brian Ortega, Creative Director of Valley Hi Toyota, joins the KPI Cafe to jam about the creative process -- from conception to execution, including production tips -- in generating fun content ...

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The KPI Cafe
Up Your Auto Retail Game: Do What You Say. Do What You Don't (Now) w/ Brian Kramer from 2021-11-03T11:00

In this episode of the KPI Cafe, our guest is Brian Kramer, General Manager of Germain Toyota of Naples. He's been a vocal thought leader in automotive retail on how to break the status quo...

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The KPI Cafe
Setting the Foundation to Build Your Tribe w/ Dane Saville from 2021-09-08T11:00

To round out this batch of KPI Cafe episodes, host Dane Saville takes a dive into building a tribe, using his own experience as Reunion's Brand Manager to provide a personal (and vulnerable...

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The KPI Cafe
Let Giancarlo Be the Final Word in the Story of iOS14.5 w/ Giancarlo Montenegro from 2021-08-18T11:00

In this episode of the KPI Cafe, Reunion Marketing's Director of Social Media Giancarlo Montenegro dives into the weeds to clarify some confusion and misconceptions around Apple's iOS ...

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The KPI Cafe
Much Ado About Ad Customizers w/ Jessica Dee from 2021-08-11T11:00

In this episode of the KPI Cafe, Reunion Marketing's Director of Paid Search Jessica Dee dives into a recent update to features for Responsive Search Ads: Ad Customizers. Though long-availa...

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The KPI Cafe
KPI VIP of the Month: Sean Welsh from 2021-08-04T11:00

In this episode of the KPI Cafe, we're introducing a new style that will be featured each season: an industry spotlight. Our team wants to celebrate great folks across the industry with int...

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The KPI Cafe
Finding Opportunity in Social Media's Changing Landscape w/ Colin Carrasquillo from 2021-07-21T10:00

In this episode of the KPI Cafe, Nielsen Automotive's Colin Carrasquillo joins Dane Saville to discuss the many opportunities across the spectrum of social media channels, including the inc...

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The KPI Cafe
Reconditioning the Conversation: No More"Best Price"w/ Kyle Mountsier from 2021-07-14T11:00

In this episode of the KPI Cafe, Nelson Automotive Group's Kyle Mountsier offers myriad insights on how to recondition the conversations they're having with customers. Since time immem...

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The KPI Cafe
Optimize Your Grasp of Measurement and Optimization! w/ Bob Lanham from 2021-07-07T11:00

The KPI Cafe returns with Facebook's Head of Automotive Retail Bob Lanham.  The inspiration behind the episode stems from the disjointed approach to defining two key terms used in digital m...

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The KPI Cafe
Let's Navigate the Evolving Digital Marketing Landscape w/ Dave Spannhake from 2021-05-19T11:00

In this episode of the KPI Cafe, Reunion Marketing CEO Dave Spannhake offers insights about how dealers and their digital marketing vendor partners can best navigate the evolving digital marketi...

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The KPI Cafe
Producing a Net-Positive Effect on Your Culture w/ Sandie Olive from 2021-05-05T11:00

In this episode of the KPI Cafe, Sandie Olive, our Production Manager and one of Reunion Marketing's first employees, shares insights about our Culture Committee. You'll get to learn a...

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The KPI Cafe
Tips to Build Your Brand: The Why, What, and How w/ Melanie Borden from 2021-04-28T11:00

In this episode of the KPI Cafe, former Vice President of Marketing for Celebrity Motor Cars and current Vice President of Marketing for Lotlinx, Melanie Borden joins host Dane Saville to get in...

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The KPI Cafe
How to Ensure Your BDC DEVELOPS Business w/ Marija Cvetkovska from 2021-04-21T11:00

The KPI Cafe returns to the BDC in this episode with Marija Cvetkovska, formerly of the Suburban Collection and current member of PCG Digital. With years of experience both as an agent and manag...

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The KPI Cafe
The Road Ahead: Planning for Success Throughout 2021 w/ Robert Sneed from 2021-04-14T11:00

This KPI Cafe brings a sort of legacy guest to the podcast. Robert Sneed of Power Ford — brother of previous guest Matt Sneed — joins host Dane Saville to discuss the three "Ps" that d...

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The KPI Cafe
Wait, I Can Get in Trouble for That? w/ Tom Kline from 2021-04-07T11:00

This week's KPI Cafe brings a topic novel to the podcast: advertising liability. Dealers manage a myriad of tasks and responsibilities among all operations, and many of those are a result o...

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The KPI Cafe
Vroom, Vroom. Accelerating Retail Automotive’s Ability to Overcome Stigma w/ Fleming Ford, Laurie Halter, and Sabrina Erskine from 2021-03-31T11:00

This episodes kicks off the KPI Cafe season, featuring the show's first-ever panel of experts on three stigmas that still affect retail automotive: gender, pressure, and sales. To help disc...

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The KPI Cafe
Creating Creative Video Content Crash Course w/ John Resurreccion from 2021-03-17T11:00

This episode of the KPI Cafe brings this batch of episodes to a conclusion. The theme prevalent throughout this season has been the elevation of people and strategies, and this interview with Jo...

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The KPI Cafe
Help Your BDC Be Better w/ Sarah Force from 2021-03-03T11:00

The KPI Cafe returns to the BDC (Business Development Center) with Sarah Force, who leads a highly successful team that boasts high morale to boot. In this episode, you'll hear unique persp...

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The KPI Cafe
Digital Opps for Your Fixed Ops w/ Herb Anderson from 2021-02-17T11:00

With a market penetration of just, approximately, 30%, there is plenty of room to grow the service-side of your dealership. In this episode of the KPI Cafe, Herb Anderson joins host Dane Saville...

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The KPI Cafe
What Makes Websites Work. Like, Really Work. w/ Lyamen Savy from 2021-02-10T11:00

You know that more people are shopping online. You know that the majority of the purchase process has shifted online (at least for most industries). So why are there still website providers for ...

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The KPI Cafe
Onward and Upward: Elevating Your Dealership in 2021 w/ Jason Harris from 2021-02-03T11:00

The original title for this episode was "Onward and Upward: Digital Marketing in 2021." This conversation, however, turned out to be much more than just digital marketing. Jason Harris...

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The KPI Cafe
You Down with OTT? Yeah, You Know Me! w/ Brian Toole from 2021-01-27T11:00

In this episode, host Dane Saville is joined by Brian Toole to talk all-things Over-the-Top. This is an opportunity for every dealer to target local consumers who use streaming apps, which is a ...

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The KPI Cafe
Automotive Retail Misnomers w/ Micah Birkholz and Dan Moore from 2021-01-20T11:00

In automotive retail, we often hear a lot of buzzwords and phrases. These can often be misunderstood or even misused as people latch onto them. In this episode, Dan Moore and Micah Birkholz join...

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The KPI Cafe
Balancing House and Home w/ Laurie Halter from 2021-01-13T11:00

Laurie Halter, CEO of Charisma! Communications and host of Carearing, joins the KPI Cafe to talk about creating a balanced work and home life. As an entrepreneur herself, Laurie brings plenty of...

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The KPI Cafe
Letting Go of the Vine w/ Dane Saville from 2020-12-02T11:00

In this episode, KPI Cafe Host Dane Saville discusses the concept of "letting go of the vine." He uses his experience as Co-Founder of and former Content Director for Reunion Marketing...

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The KPI Cafe
Lifetime Customer Value: Looking Beyond 30-Day Cycles w/ Andrew Kocha from 2020-11-18T11:00

In this episode of the KPI Cafe, one of Reunion's Co-Founders and Client Success Manager Andrew Kocha dives into a recent analysis he conducted to accurately calculate lifetime customer val...

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The KPI Cafe
The In'n'Out of Your Dealership's Google My Business (GMB) w/ Chelsea Nodine and Brian Brockman from 2020-11-11T11:00

In this episode of the KPI Cafe, Reunion's Director of SEO Chelsea Nodine and Local SEO Specialist Brian Brockman join us to talk about all things Google My Business. This piece of your SEO...

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The KPI Cafe
Be NICE: How to Embrace Compassionate Leadership at Your Dealership w/ Jeff Elhart from 2020-10-28T11:00

In this episode of the KPI Cafe, "Playground Director II" Jeff Elhart of Elhart Automotive joins host Dane Saville to discuss how he managed to navigate the pandemic, laying off nearly...

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The KPI Cafe
Video Content Your Dealership Needs to be Creating Now w/ Steve Roessler and Stephanie Singletary from 2020-10-21T11:00

In this episode of the KPI Cafe, Stephanie Singletary of Covideo and Steve Roessler of Drive Centric offer up their...

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The KPI Cafe
Activating Your F&I and Business Development Center to Improve Dealership Performance w/ Laurie Foster from 2020-10-14T11:00

In this episode of the KPI Cafe, Laurie Foster of Foster Strategies Group challenges the status quo to dealerships' sales process. With compressed margins, increased competition from new pl...

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The KPI Cafe
The A-to-Z of Facebook Ads to Power Better Performance w/ Matt Sneed from 2020-10-07T11:00

In this episode of the KPI Cafe, Matt Sneed from Power Ford joins Host Dane Saville to dive deep into the weeds about the proper way to leverage Facebook advertising. In this hour-long session, ...

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The KPI Cafe
Process: The Issues of Multitasking, Documentation, and Balance w/ Brent Wees from 2020-09-28T12:00

In this return episode of the KPI Cafe, Dane Saville and Brent Wees start off discussing how much car dealers are expected to multitask, even in the face of "right-sized" staff, but qu...

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The KPI Cafe
Process: The Issues of Multitasking, Documentation, and Balance w/ Brent Wees from 2020-09-28T12:00

In this return episode of the KPI Cafe, Dane Saville and Brent Wees start off discussing how much car dealers are expected to multitask, even in the face of "right-sized" staff, but qu...

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The KPI Cafe
Process: The Issues of Multitasking, Documentation, and Balance w/ Brent Wees from 2020-09-28T12:00

In this return episode of the KPI Cafe, Dane Saville and Brent Wees start off discussing how much car dealers are expected to multitask, even in the face of "right-sized" staff, but qu...

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