Podcasts by Be Your Own Manager
Be Your Own Manager is a career podcast for classical musicians from the former CEO and Artistic Director of the Vienna Concert House, Bernhard Kerres. Learn how to win your next engagement, how to build up a fan base, and how to market yourself. The podcast is an extension to the career handbook for classical musicians, Be Your Own Manager, which Bernhard co-authored with Bettina Mehne.
More about the podcast, the book, and regular courses on www.beyourownmanager.com.
Thanks for listening!
Further podcasts by Bernhard Kerres
Podcast on the topic Karriere
All episodes
Hunters and Farmers from 2023-05-17T23:54:14
Hunters and Farmers is not a podcast on anthropology. Hunters and Farmers describe two different sales approaches. Most musicians try there best to be hunters and forget farming their existing c...
ListenOn Practicing from 2023-05-10T23:00
More often than not, we focus on our mistakes when practicing and rehearsing. But nobody is interested in us performing without mistakes! Everyone wants to be touched by our music. We, therefore...
ListenForget Social Media! from 2023-05-03T23:55:48
Social media is a waste of your time. It does not help you build meaningful connections unless you have over 10.000 followers. Focus on personal meetings, phone calls, well-researched and well-w...
ListenApple Music Classical is the Wrong Move from 2023-04-13T23:14:11
Apple just launched the long-awaited Apple Music Classical app. Since Apple acquired Primephonic in August 2021, we have waited for that. But is a new music app dedicated to classical music the ...
ListenFrom Student to Master from 2023-04-01T09:58:43
In the first episode of 2023, Bernhard Kerres talks about the path from student to master. He compares a musician's career with a second adolescence. To become your own artist, you need to r...
ListenMusic is Political. from 2022-03-16T08:33:20
With the war in Ukraine, some musicians say they do not understand politics. They use that as an excuse for not standing up for their values. In many countries, music and the arts are protected ...
Listen01/22 Guitarist Heike Matthiesen on Female Composers from 2022-03-01T19:53:37
Have you ever wondered why there are just so few female guitarists? You will find even fewer female composers whose works are performed. Heike Matthiesen changes both. She is a ...
Listen20/21 Money! đ°đ°đ° from 2021-11-24T11:24:47
Negotiating fees is one of the toughest topics for any musician. Putting a number to us as person does not feel right. And then there is always someone who offers a concert for a lower fee. Bern...
Listen19/21 Smile! đ from 2021-09-20T07:40:45
With more and more live concerts happening, Bernhard Kerres is astonished about how "office like" many musicians behave at concerts. He has a simple remedy: smile!
If you are interested i...
Listen18/21 The Album is Dead. Long Live Streaming! from 2021-09-06T13:10:17
One can wine about the decline in classical music audiences or look at the facts. Especially during the COVID19 pandemic, more and more people have turned to classical music. Streaming has long ...
Listen17/21 I am a Musician - Flutist Veronika Vitazkova from 2021-08-16T17:29:52
"I am a musician. I am free. I play what I want, when I want, with who I want." - Flutist Veronika Vitazkova in an interview with Bernhard Kerres. Veronika has over 50 different...
Listen16/21 Sit Still! from 2021-08-09T14:34:06
We have been treating classical music performances stricter than any religious services. Isn't it time to to actually consider the audiences more? Why do people come to a concert? Can one only a...
Listen15/21 If You Want to Go Far, Go Together from 2021-06-06T23:00
There is just so much we can achieve alone. Science has shown that peer groups are immensely powerful. We have not only implemented in the BYOM community but experienced Working-Out-Loud Groups ...
Listen14/21 The Joy and the Anxiety of Performing Live Again from 2021-05-31T12:39:53
Luckily the world is opening up again. Live concerts are popping up again. A great joy for musicians and audiences. But with all the joy one can not neglect the anxiety of performing in front of...
Listen13/21 Get in the Head of Audience Members from 2021-05-27T13:24:23
Many presenters and musicians treat concerts and opera performances almost in a religious way. Only enlightened people are allowed to worship the high art of classical music. The end of the COVI...
Listen12/21 Clarinet to Go - Meet Bettina Aust from 2021-04-11T23:00
Bettina Aust is an outstanding young clarinetist from Germany. She won several prizes and has performed around the world. Bettina has just released her latest album Fin de Siècl...
Listen11/21 The nexTus Festival is coming! from 2021-04-06T23:00
Meet three out of sixty artists behind the nexTus Festival. The singers Monika Kert...
Listen10/21 When Will the World Return to Normal? from 2021-03-22T00:00
In a recent Clubhouse discussion, Bernhard Kerres was asked, when the world would return to normal after the pandemic. The answer - probably never. In this podcast Bernhard analyses four trends ...
Listen09/21 Don't Be Shy to Be an Introvert from 2021-03-15T00:00
Surprisingly to audience members, many musicians are introverts. They communicate through their instruments. Bernhard has some concrete tips in how to deal as a musician with being an introvert ...
Listen08/21 Another 80:20 Rule from 2021-03-01T00:00
Driving for excellence is key to your artistic profile. But if you apply that drive for excellence to all your activities, you will be slowed down and frustrated. Bernhard Kerres offers a little...
Listen07/21 Breaking the Recording Chains from 2021-02-22T00:00
Recordings have been technically limited by time. There were only so many minutes you could press on an LP or a CD. But with streaming taking over, that changes completely. This allows musicians...
Listen06/21 Does Form Follow Function? from 2021-02-15T00:00
With opera houses and concert houses closed in so many parts of the world due to the pandemic, on can question the almost cultist tradition of concert and opera performances. As beautiful as the...
Listen05/21 Your Secret Pet Projects from 2021-02-02T09:26:57
Many musicians have amazing creative projects but keep them secret from the world. There are pianists writing pop songs. There are cellists finding their roots in folk music. Others are painting...
Listen04/21 Groundhogs, Ostriches, and Penguins from 2021-01-25T00:00
The COVID19 pandemic has been a massive challenge to classical music and performing arts. Musicians have, in our experience, reacted in three ways:
- like a groundhog hoping that thi... Listen
03/21 Be Adventurous in the Digital World! from 2021-01-18T10:13:12
The various lockdowns and closures of cultural institutions is challenging. Many musicians have taken to the internet to share their music. But is it enough to replace the physical experience wi...
Listen02/21 What Promoters Will Look At from 2021-01-11T00:00
We are often asked, how promoters find talent. Recommendations and the personal network is definitely still the best and most successful way to get in touch with promoters. Over the years, promo...
Listen01/21 Happy New Year! đ from 2021-01-04T10:36:50
Welcome to the 2021! We all hope that it will be better than the last one. Bernhard Kerres has a few tips for you how to best start the New Year.
If you are interested in the Be Your Own ...
Listen19/20 You are Qualified! đ from 2020-12-21T00:00
Musicians should neither worry about being part of the ocean of greatness, nor should they worry about competition. Horse compete. Musicians don't. But finding one's own Lovemark, the Why one ma...
Listen18/20 Am I Good Enough? (AGAIN...) đ from 2020-12-14T00:00
Self-doubt and perceived competition stop many musicians in their growth. They forget that they actually have already mastered greatness with all the hours and hard work they put in. Before even...
Listen17/20 How Much Do You Practice? from 2020-12-04T08:33:22
You can practice at least three hours a day or not more than three hours a day. The little difference in phrasing between "at least" and "not more" seems insignificant but changes the quality of...
Listen16/20 Thinking Beyond Concert Halls from 2020-11-02T06:00
Is the future of music making in opera houses and concert halls? Yes, but probably not only. Bernhard Kerres argues that especially with the crisis of COVID19 it is time to think of delivering m...
Listen15/20 Music Matters from 2020-10-19T14:25:48
It is time to change the narrative. Rishi Sunak, the Chancellor of the Exchequer in the UK, suggested in an Listen
14/20 Four Steps to Networking and Small Talk from 2020-10-12T08:00
Networking and small talk can kill people - especially introverts. Musicians have trained their whole live to express themselves through their instruments and their music. And suddenly they find...
Listen13/20 Am I Good Enough? đł from 2020-10-02T11:16:48
For so many musicians, young as well established, the question, if they are good enough, is always in their mind. Bernhard Kerres ar...
Listen12/20 House Concerts in the Middle of Nowhere from 2020-09-10T00:00
Meet Leona Rajakowitsch and Clemente Prudencio, two young musicians, who did not want to wait until the COVID19 crisis is over to share their music. They started a series of hou...
Listen11/20 The Corona Scenarios 3 from 2020-08-25T09:00
Following the last episode, Bernhard Kerres discusses potential scenarios of the COVID19 crisis and its impact on classical music. In this episode, he takes you to August 2021 -...
Listen10/20 The Corona Scenarios 2 from 2020-08-13T08:23:47
The COVID19 crisis will be part of our lives and careers for some time. We cannot predict the future and what will happen. But we can prepare for all possible outcomes. In this ...
Listen9/20 The Corona Scenarios from 2020-07-27T09:54:29
The COVID19 crisis will not go away. The only thing that is certain is uncertainty. Bernhard Kerres speaks about how to deal with this kind of uncertainty. And he invites listen...
Listen8/20 African Classical Music from 2020-05-27T09:14:48
Meet Rosalyn Aninyei, the courageous founder of the Vesta Orchestra in Lagos, Nigeria. While studying and living in Vienna, violi...
Listen7/20 Music for Free from 2020-05-18T01:00
With the COVID 19 crisis many musicians turned to social media and the internet to spread their music. They brought joy to many people. Some people in the music world are now concerned if audien...
Listen6/20 Meet Bernhard Kerres from 2020-05-03T23:00
Many musicians asked Bernhard Kerres about his career path, leaving the stage, running tech companies, and returning to head one of the greatest concert halls in the world. So, ...
Listen5/20 Meet flutist HÊlène Boulègue from 2020-04-20T02:00
In this episode, Bernhard Kerres, talks to Luxembourg based flutist HÊlène Boulègue about COVID 19, her discovery of AndrÊ Jolivet a...
Listen4/20 Krishna Thiagarajan on the COVID 19 Crisis from 2020-04-09T19:14:09
Krishna Thiagarajan, CEO and President of the Seattle Symphony Orchestra, talks with Listen
3/20 Corona from 2020-03-30T19:50:59
The COVID-19 crisis brought the world close to a complete standstill. Musicians are facing significant economic challenges. The world as we knew it will change. Bernhard Kerres talks about trends w...
Listen02/20 Time Travel from 2020-01-23T00:00
When thinking about ones career, one gets easily stuck between huge dreams and the harsh reality. Bernhard Kerres takes you on a time journey to develop a more concrete career strategy. --- Thi...
Listen01/20 HAPPY NEW YEAR from 2020-01-09T00:00
A happy New Year from Bernhard Kerres and some thoughts on resolutions and goals.
Listen32/19 No More Boring Concerts from 2019-11-07T08:22:08
Today's concert format comes from the late 19th century. It has something which is almost religious. And it is probably completely outdated. Bern...
Listen31/19 Get Stuff Done (Kind of...) from 2019-10-24T07:57:03
Following a question about apps for time and project management, Bernhard Kerres delves into more project management considerations. The right process comes bef...
Listen30/19 Walk on Water! from 2019-10-10T07:09:20
In preparation for his lecture at the University of Music and Dance Cologne in Wuppertal, Bernhard Kerres looks at Christo and Je...
Listen29/19 Start with Your Community! from 2019-10-03T06:53:49
So many musicians, singers, composers, entrepreneurs, and freelancers think that having lots of "friends" on social media makes a strong community for them. It does not. Listen
28/19 Routines and Habits from 2019-09-25T23:00
While practicing is a strong established habit for musicians, looking after one's career isn't. Bernhard Kerres shares his ideas on starting with a self-management routine which over time should...
Listen27/19 Together We Are Stronger from 2019-09-12T08:36:27
Working on selling and marketing yourself alone can be tedious. Bernhard Kerres talks about a new system he recently came across - <...
Listen26/19 Play on High Streets from 2019-09-05T18:33:51
The high streets of our villages, quarters, and towns, are the main artery of life in our community. Due to e-commerce, the economic cycle, and other developments, many high streets are dying ou...
Listen25/19 The 3Cs in Marketing Yourself as a Musician from 2019-08-07T23:00
A few months ago, Bernhard Kerres, was talking at the Nordic Orchestra Conference in Stockholm. He introduced a new marketing concept for the arts world which he called 3Cs. The...
Listen24/19 You Are Special! from 2019-07-25T07:15:54
Being outstanding on one's instrument, being a great singer, a motivating conductor, a creative composer, is only a start. To be successful you need to know what makes you special. Bernhard Kerr...
Listen23/19 The Power of a Good Story from 2019-07-10T23:00
What makes a good story and why should you think about stories? Your bio, your website, even your concert program is a story. Bernhard Kerres shares some secrets of good stories with you.
22/19 Summer! - You're To Do List from 2019-07-04T07:00:51
Summer is coming! Time for holidays. But also for reflection. Bernhard Kerres has your summer to-do list for you.
More about the podcast and the book on Listen
21/19 Social Media versus E-Mail Newsletters from 2019-06-13T09:44:59
When marketing in the digital age we all flock to social media. It is so easy. But if you look at the numbers it is a big waste of time. In our latest episode, Bernhard Kerres, compares the effe...
Listen20/19 Videos! from 2019-06-05T23:00
Videos are today an almost must for musicians. Videos give promoters, artistic director, agents, etc. the opportunity to get to know an artist better before actually having them audition or enga...
Listen19/19 Write Better Applications for Concerts and Performances from 2019-05-29T23:00
In our latest career podcast for classical musicians, Bernhard Kerres talks about how to write a good application for a concert or performance. He suggests to do research, focus...
Listen18/19 Get Paid! from 2019-05-15T23:00
Again and again musicians tell us that they play for free. An article in the Dutch newspaper Listen
Special Edition: Podiumsdiskussion Karriere heute from 2019-05-08T23:00
This weeks Be Your Own Manager podcast is in German!
Dies ist die Aufzeichnung einer Podiumsdiskussion zum Thema Karriere heute. Die Diskussion ...
Listen17/19 Selling, selling, selling from 2019-05-01T23:00
Selling leads to engagements. That's why we need to learn about it. In today's episode, Bernhard Kerres talks about the differences of direct and indirect sales and what that me...
Listen16/19 Even Oral Agreements Can Be Contracts (RR) from 2019-04-25T07:24:13
In our latest Be Your Own Manager podcast, Bernhard Kerres talks about contracts. Even an oral agreement can be a contract. Documenting it might be helpful. Also, contracts shou...
Listen15/19 Your Friends Make You Famous from 2019-04-17T23:00
A recent article on Artsy.net cited a study that not your creativity but friends make you famo...
Listen14/19 Playlists will be the New Social Media from 2019-04-12T18:35:07
Social Media becomes crowded and overrated. Although we all spend - too - much time on it, its value for communicating with fans is diminishing. Bernhard Kerres points out that Playlists on Spot...
Listen13/19 Stay Motivated from 2019-04-03T23:00
Staying motivated for the non-musical work can be challenging. Asking someone for something might even be daunting. Still, it is part of a musician's life. Bernhard Kerres talks about why asking...
Listen12/19 How to Start as a Conductor from 2019-03-28T08:14:31
Today Bernhard Kerres is answering a question we got via Instagram. How do you start your career as a conductor? It isn't an easy question but Bernhard's answer holds some valua...
Listen11/19 Music & Management from 2019-03-21T10:36:27
Performing outside of concert halls might be shocking for some. But Bernhard Kerres takes you through the example of a leadership course for business managers he regularly does with the wonderfu...
Listen10/19 Dealing with Setbacks from 2019-03-14T20:34:44
Setbacks are inevitable. So it is good to find our own way to deal with it. Bernhard Kerres talks about his five steps to work through setbacks.
If you like that podcast, do support it: <...
Listen9/19 Women's Day! from 2019-03-08T13:49:16
Celebrating women is one thing. Changing the inequalities in classical music is a second one. Bernhard Kerres talks about what all musicians and presenters can do to increase the equality in cla...
Listen8/19 Ghosting from 2019-02-28T00:00
Have you ever been ghosted? Ghosting is a term in dating when people you were in contact with suddenly stop all communication without an explanation. But ghosting also happens in business. And y...
Listen7/19 Re-Selling is Easier than Cold Calling from 2019-02-21T00:00
We often focus on performing at a new concert hall, singing in yet another opera house, or approaching a festival which is new to us. And we entirely forget that there are people who have alread...
Listen6/19 Meet Flutist Daniela Mars from 2019-02-14T02:00
The Brazilian-Scottish flutist Daniela Mars is not only a rising star on her instrument but also an influencer on Instagram. She shares her passion for music, c...
Listen5/19 I Don't Understand Music from 2019-02-07T03:00
How often do patrons come up to you and say that they don't understand music? One of the - difficult - tasks of musicians is to communicate about music with audiences, not in an academic w...
Listen4/19 Concert Experiences and Competitions from 2019-01-29T17:16:42
In the latest career podcast for classical musicians, Bernhard Kerres speaks about how to enhance the concert experience for audiences with a few simple tricks. He also addresses how to prepare ...
Listen3/19 Envisioning the Future, US Shutdown, the Second Woman since 1974 from 2019-01-21T10:00
When thinking about the future it is better to envision it and then looking back than staring at it and not knowing how to reach one's goals. The Self Coaching process is taken from the book, Be...
Listen2/19 - Elevator Pitch and the BREXIT Fanfare from 2019-01-17T08:27:23
Having an elevator pitch is crucial for young musicians to learn how to differentiate themselves and communicate successfully about who they are and what they do. Believing that...
Listen1/19 - Focus on Social in Social Media from 2019-01-07T08:25
Be more social in social media, start sharing and share a bit more about yourself. Vienna will see massive leadership changes in its leading cultural institutions in 2020. Will it make Vienna more ...
ListenPlans and Pay from 2018-12-18T20:01:58
Have you made your plans for 2019 yet? Bernhard Kerres has a few tips for you. Furthermore Bernhard talks about the equal pay case at the Boston Symphony Orchestra. For links go to www,hellostage,c...
ListenFinns in and out of America from 2018-12-10T20:53:48
Enjoy the #classicalbuzz news roundup of classical music news from around the world. Esa-Pekka Salonen is heading back to California. Osmo Vänskä leaves Minnesota. Daniele Gatti got a quick contrac...
ListenYour First Recording - Interview with John Anderson of Odradek Records. from 2018-11-30T17:13:59
Bernhard Kerres speaks to John Anderson what it takes to do the first album as a young musician. John, a former pianist himself, is the founder of Odradek Records, a non-profit label and the only o...
ListenConnect with Your Audiences from 2018-11-24T14:30:08
Building a close relationship with your audience will make their music experience but also your music making much richer. This requires talking and relating to them.
ListenThe 3Cs in Marketing from 2018-11-12T01:14:37
Marketing for classical music needs content, community and conversation - the 3Cs.
ListenPirates for Classical Music from 2018-10-23T18:56:08
This episode comes from Stockholm where I give a keynote with this title. The keynote starts with the customer journey of an audience member going to listen to a live concert. It is time to change ...
ListenThe Bread and Butter Job from 2018-10-19T16:15:43
A career as musicians can be a challenge for your private life. The constant travel, sometimes splitting your life between two or more places require a lot of understanding from partners and family...
ListenThe new HELLO STAGE from 2018-10-14T08:05:22
Five years after creating HELLO STAGE we have decided to completely revamp our online classical music community. www.hellostage.com focuses even stronger on sharing the passion for classical music ...
ListenThe Golden Age is Coming! from 2018-10-01T19:45:01
An optimistic episode on the future of classical music with special guest Christian Ehlers. He believes that the future of classical music will be outside traditional concert halls and that it will...
ListenThe Future of Classical Music is Great from 2018-09-26T07:57:16
The dinosaurs are lamenting their extinction. But classical music has more people listening to it than ever before. It is up to us to believe in the future of classical music and to drive it.
ListenGet out Pen and Paper from 2018-09-20T18:25:16
In an increasingly digital world, writing a note by hand can be a game changer.
ListenCold Calling Violinist Marie-Luise Dingler from 2018-09-12T06:34:54
Having coffee with violinist Marie-Luise Dingler of the The Twiolins we talk about cold calling and selling. Marie also announced an award for composers. And she introduced her Cold Calling online ...
ListenThe 3:1 Time Management Rule from 2018-09-02T09:30:16
Some more thoughts on how to structure your day to be more efficient and effective.
ListenViolinist on a Bike - Meet Justina Auskelyte from 2018-08-29T10:40:04
An Interview with Lithuanian Violinist Justina Auskelyte (www.auskelyte.com) who is going around on a bike in her new hometown of MalmĂś playing the music of Bach, Paganini and others in coffee shop...
ListenHappy Birthday, Lenny! from 2018-08-25T12:03:05
It is Leonard Bernsteinâs 100th Birthday today. He is an inspiration for so many of us as a musician, a conductor, a composer, but above all as a true humanist. How does he inspire you?
ListenMake House Concerts! from 2018-08-22T05:54:50
Classical music can do we some innovation. Bernhard Kerres introduces Groupmuse which organizes house concerts in the US. He recommends looking at it and perhaps bringing it to other cities around ...
ListenDresscodes from 2018-08-10T07:01:23
When on stage you not only represent you and your fellow musicians but are an ambassador of music. Dressing and behaving accordingly seems obvious. Bernhard was shocked that some musicians seem to ...
ListenAbout Competitions from 2018-08-03T06:51:47
Should a musician do a competition? Competitions are not only about winning but about seeing where you are in your career compared to your peers.
ListenLearn from House Concerts from 2018-07-28T03:27:20
Being at the Inaugural Deans & Arts Leadersâ Summit in Harbin, China, Bernhard talks about the importance of house concerts and outreach projects.
ListenGet a Second E-Mail Adress from 2018-07-20T19:08:41
Split business and personal emails in two different accounts. This will increase your creative space but also make you more professional.
ListenDoing Recordings Today from 2018-04-21T18:29:28
The time when a big label signs artists with a big check and a lot of artistic freedom are gone. But todayâs world offers good ways for financing and distributing your recording.
ListenMy Daily Schedule from 2018-04-13T06:46:32
The demand on your time is enormous. Practice, rehearsals, learning new repertoire, business issues and more can easily stress you out. My little secret is to divide my day in active and re-active ...
ListenGet Business Cards from 2018-04-08T12:48:42
Even in a digital world these small pieces of paper with your contact details on there are really helpful. Get them and make sure that they represent what you stand for.
ListenDonât Just Send E-Mails from 2018-03-31T20:13:32
We have more and more communication tools available. Picking the right one at the right moment when in contact with festivals and concert halls is important. Some guidance from Bernhard.
ListenPortfolio Careers from 2018-03-26T15:43:07
A career in classical music will comprise several activities. You will play a bit solo, you might play in an ensemble, you might teach. Start to think early on about your portfolio to ensure that y...
ListenWorking with agents from 2018-03-26T15:33:11
Working with agents requires close cooperation. Define together what you want to achieve and what everyone has to do. Be aware of ârouge agentsâ who just take money but are not really artist manage...
ListenYour Route to Creativity from 2018-03-18T10:18:43
Finding creativity for classical musicians can be hard. The pressure on their schedule is immense with practice, rehearsals, business issues and much more to take care of. You need to think about p...
ListenA Deal with you on Sales from 2018-03-06T09:38:29
Selling can be hard. As artists we would love just to be called up for a performance. Unfortunately life is different. Therefore I suggest a deal: do a bit of selling every morning and let me know ...
ListenFilling Your Calendar from 2018-03-05T09:59:54
Unfortunately your calendar will not fill up by itself. So you need to go out and sell. But build up a relationship first!
ListenA Podcast on Accidents from 2018-03-03T15:06:47
Hopefully you will never need this podcast. Nevertheless accidents and illnesses happen. Therefore itâs important that you think about them beforehand and that you make sure that you have the right...
ListenSocial Media for Musicians from 2018-02-11T11:32:12
There are musicians who are not on social media at all. Others seem to spend all their time on it. Do you need to be on social media as a classical musician? Some thoughts on channels and strategy.
ListenMaking Ends Meet from 2018-02-08T10:51:02
When starting out as a musician you might take on a job to pay your rent. This is a harsh reality. But be proud of following your dream and sharing your wonderful music even if this is not always e...
ListenDonât focus on your Plan B! from 2018-02-05T07:14
If thinking about a music career donât focus on your Plan B but fully commit to it. Music requires your full attention and is a lot of work. You cannot do it halfheartedly.
ListenArtist Manager of the Year! from 2018-01-27T17:55:08
We are honored to receive the Association of British Orchestrasâ Award Artist Manager of the Year! An incredible joy and great honor which we couldnât have done without the many great musicians and...
ListenDealing with Being Famous from 2018-01-23T16:23:29
Even if you have just started out as a musician you are famous to your family and closest friends. You are doing something different than they are. You are performing in front of others. Dealing wi...
ListenCold Calling! from 2018-01-21T22:01:19
Cold Calling takes a lot of courage but can be one of the best sales techniques available to you. Forget email. Forget letters. Start cold calling!
ListenPlease call! Selling projects from 2018-01-18T07:51:16
In todayâs world we strongly rely on non-personal communication - email, texts etc. But calling someone up or visiting someone can do wonders to your sales process. Donât be afraid to call. Yes, ma...
ListenNetworking for Composers from 2018-01-16T07:30:45
Composers mostly need and want others to reform their works. A few thoughts on how to get your works out there.
ListenInvolve your Fans from 2018-01-13T12:01:42
Your fans are the backbone of your career. Not only broadcast about your upcoming concerts but start a two way communication with them. Use your media channels to provide them with relevant content.
ListenAbout making a recording from 2018-01-10T22:20:23
Recordings are a calling card for young musicians. But doing a recording is even more complex than going to the studio. Some thoughts on what to consider.
Listen