Podcasts by The Business of Boutique Fitness

The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?

Further podcasts by Lise Kuecker

Podcast on the topic Fitness

All episodes

The Business of Boutique Fitness
BBF ep588 from 2023-12-07T13:00

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The Business of Boutique Fitness
587: From Startup to Serious Acquisitions: Chatting Scale and Customer Insights with Row House Founder Debra Strougo from 2023-11-30T13:00

"Fitness isn't just changing; it's evolving." 

 

That's the mantra of Debra Strougo, the powerhouse behind Row House.

 ...

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The Business of Boutique Fitness
586: Knowing your Competition with Coach Heather Plum from 2023-11-16T13:00

Y’all,


In the latest episode of the Business of Boutique Fitness, host Heather explores
the importance of understanding your competition in the fitness industry.
Compet...

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The Business of Boutique Fitness
585: The Heart-Centered Entrepreneur with Heather Plum and Nicole Siegel from 2023-11-09T13:00

You know that feeling when you walk into a place and it just feels right? 

That's no accident. 

It's the magic of a business built with heart and soul.

And that's exactly wh...

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The Business of Boutique Fitness
584: Lindsay&Katie The 62% Conversion Rate: How we doubled our studios income by transforming our sales process from 2023-11-02T12:00

When a new member walks into your studio…

You're not just showing them where the locker rooms are or what the WiFi password is. 

You're laying down the red carpet to a long-term re...

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The Business of Boutique Fitness
583: Retention: The Reality and How to Change It from 2023-10-26T12:00

Is your studio's love life a series of bad dates? 

You know the drill. 

Clients come in, the sparks fly, but just when you think it's love at first sight—poof—they ghost you.

<...

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The Business of Boutique Fitness
582: Lise Interview Felicia Alexander from 2023-10-19T12:00

Is your fitness studio on the brink of something huge? 

The road from startup to empire is bumpy, but…

This dream isn't as far-fetched as you might think.

In EPISODE...

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The Business of Boutique Fitness
581: 180 Degree Turnaround for Boutique Fitness Human Resources: Your Teachers, Trainers and How To Avoid Wanting to Fire Them All from 2023-10-12T12:00

Is your studio a high-stakes drama? 

Is it a stage where every session is a show, each trainer is a star, and you? 

You’re the brilliant director behind it all.

If it’s not…...

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The Business of Boutique Fitness
580: 180 Degree Turnaround for Boutique Fitness Human Resources - The Front Desk from 2023-10-05T12:00

Here’s what we’re talking about in this episode:

  • Introduction to the Front Desk Team and Their Impact on Brand P...

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The Business of Boutique Fitness
579: 180 Degree Turnaround for Boutique Fitness Human Resources - the Sales Team from 2023-09-28T12:00

Y’all,

Is your sales team not quite in sync? 

Like you've got the instruments, but the music just isn't flowing?

That's what Episode 579 is all about—making...

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The Business of Boutique Fitness
578: 180 Degrees of Boutique HR - The New Org Chart from 2023-09-21T12:00

578: 180 Degrees of Boutique HR - The New Org Chart

 

Here’s what we’re talking about in this episode:

 

The Business of Boutique Fitness
577: Studio Surge - Unveiling Growth Strategies and Transformative Insights around a Multi-Studio Expansion from 2023-09-14T12:00

577: Studio Surge - Unveiling Growth Strategies and Transformative Insights around a Multi-Studio Expansion

 

Here’s what we’re talking about i...

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The Business of Boutique Fitness
576: A Journey of personal and business growth. Meet Kim Paxton who is building a classical pilates business in Australia. from 2023-09-07T12:00

Here’s what we’re talking about in this episode:

 

  • Kim explains how her training in clas...

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The Business of Boutique Fitness
575: Forging a Place For Female Leadership in Fitness: Meet Andrea Bell, Inspire Brands Asia Partner and Anytime Fitness Master Franchisor and Learn What's Factors Are Driving Success For Women in Fitness from 2023-08-31T12:00

Ever had one of those days where juggling even a handful of fitness classes feels like a whirlwind? 

Oh, trust me, I've been there, and I've got the coffee stains on m...

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The Business of Boutique Fitness
574: From Investor to Acquisition: Meet Desiree Guillard-Young and Walk Alongside Her Path to a 3 Studio Acquisition and New Role As Director of People for FitLab from 2023-08-24T12:00

574: From Investor to Acquisition: Meet Desiree Guillard-Young and Walk Alongside Her Path to a 3 Studio Acquisition and New Role As Director of People for FitLab

  Listen

The Business of Boutique Fitness
573: The Ultimate Guide to Black Friday with Lise Kuecker from 2023-08-17T12:00

Here’s what we’re talking about in this episode:

 

  • Early mention of Black Friday: Lise d...

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The Business of Boutique Fitness
572: When Megaformers Turn Into a Megabrand: Meet Amanda Freeman, the Founder of SLT and Stretch*d and learn how she's built a wellness empire from 2023-08-10T12:00

Here’s what we’re talking about in this episode:

 

  • Overview of Amanda Freeman's fitness ...

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The Business of Boutique Fitness
571: Part 2 - Promotion Stacking with Coaches Emily and Allison from 2023-08-03T12:00

571: Part 2 - Promotion Stacking with Coaches Emily and Allison

 

Here’s what we’re talking about in this episode:

  Listen

The Business of Boutique Fitness
570: Part 1 - Planning Your Marketing Calendar with Coaches Emily and Allison from 2023-07-27T12:00

Here’s what we’re talking about in this episode:

  • Coach Emily and Coach Allison discuss the importance of plannin...

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The Business of Boutique Fitness
569: "Growing Plans, not Growing Pains: Expanding into your second location and beyond" Coach Jasmine and Catherine from 2023-07-20T12:00

Here’s what we’re talking about in this episode:

 

  • Discussion on the importance of havin...

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The Business of Boutique Fitness
568: Software and Automations for Dummies with Coaches Peter and Jasmine from 2023-07-14T11:53

Here’s what we’re talking about in this episode:

 

  • Understanding the need for software a...

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The Business of Boutique Fitness
567: The Future of Teacher Training - Meet Nora Reynolds, Co-Founder of Arrichion and Learn How Higher Education Is Transforming Teacher Trainings from 2023-06-29T19:29

567: The Future of Teacher Training - Meet Nora Reynolds, Co-Founder of Arrichion and Learn How Higher Education Is Transforming Teacher Trainings

 

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The Business of Boutique Fitness
566: Empowering Your Team - The Key to Unlocking Your Studio's Potential from 2023-06-22T12:00

Are your team members evolving?

It's one thing to assemble a group of talented individuals, but it's another to create an environment that encourages growth, creativity, and a genuine...

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The Business of Boutique Fitness
565: Big Dreams Need Big Execution: Growth Secrets from Base Camp's President from 2023-06-15T12:00

Yall, what does it take to become a household name in the fitness industry?

We asked the President of Basecamp Fitness just that.

I recently had an amazing heart-to-heart with Ben ...

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The Business of Boutique Fitness
564: Pricing 101 Teacher Training with Coach Allison Zang from 2023-06-08T12:00

Here’s what we’re talking about in this episode:

  • Allison recounts her experiences in establishing a small franch...

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The Business of Boutique Fitness
563: When Incredible Yoga, Extraordinary Design and Amazing Experience Collide: Meet the Minds Behind Hong Kong Phenom IKIGAI from 2023-06-01T16:42

When Aymeric and Gianni decided to create a one-of-a-kind boutique studio experience in Hong Kong, they chose to model their brand around the concept of ikigai – the Japanese secret to...

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The Business of Boutique Fitness
562: The 7-Figure Teacher Training Framework from 2023-05-25T12:00

Not all teacher trainings are created equal, y’all.

Teacher trainings can be a powerful revenue generator, help you give back to your community, and source great instr...

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The Business of Boutique Fitness
561: 3 Teacher Trainings Every Studio Should Consider Lise Kuecker from 2023-05-18T12:00

Here’s what we’re talking about in this episode:

 

  • Lise explains the importance of an on...

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The Business of Boutique Fitness
560: Building a Teacher Training Waitlist that Sells With Ease from 2023-05-11T12:00

Y’all, a teacher training program can be a game-changer for your studio.

It can increase your cash flow, enhance your reputation, and you a wonderful group of trained ...

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The Business of Boutique Fitness
559: How having a Personal Commitment to something, inevitably helps your business grow. Coach Amanda and Studio Grow client Brady Johnson from 2023-05-04T12:00

Here’s the thing – commitment isn’t a one-size-fits-all deal. 

To you, commitment might mean working 12-hour days and overseeing every micro aspect of your business yo...

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The Business of Boutique Fitness
558: The dirty 'S' word...How Sales is really just a Conversation! from 2023-04-27T12:00

Most studio owners have a complicated relationship with sales. 

Some people are intimidated by it, others think it’s just plain tacky to focus on making more money in ...

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The Business of Boutique Fitness
557: When Fitness meets Policy: Brett Ewer of CrossFit and the Road to Policy Change for Studios from 2023-04-20T12:00

Believe it or not, there are leaders, politicians and policymakers out there who still think of fitness as recreation. 

And worse, they tax it the same way too. 

<...

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The Business of Boutique Fitness
556: Transforming the Skyline of UK Fitness: Rob Beale, Fitness of Director of 3rd Space, Chats why London is Leading the Boutique Fitness Boom from 2023-04-13T12:00

Here’s what we’re talking about in this episode:

  • Lise chats with Rob Beale about the Third Space fitness concept...

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The Business of Boutique Fitness
555: The Future of Fitness - Bryan O'Rourke on Emerging Markets, Key Economics and What's Next in Boutique Fitness from 2023-04-06T12:00

Here’s what we’re talking about in this episode:

- The guest, Brian O'Rourke, is the CEO of Vedere Ventures, president of the Fitness Industry Technology Council, and ...

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The Business of Boutique Fitness
554: How to make your team an asset, not a burden - Coaches Peter and HP from 2023-03-30T12:00

554: How to make your team an asset, not a burden - Coaches Peter and HP

Here’s what we’re talking about in this episode:

The Business of Boutique Fitness
553: How to leverage your automation software to build relationships with Peter Pastijn and Nathan Wisdom from 2023-03-23T12:00

Y’all, studio owners are often super reluctant to embrace new technology. 

I get it – the idea of adding another tool to your already overflowing plate can seem like a...

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The Business of Boutique Fitness
552: Surviving Strong - The Building of my Brand with Susan Holden from 2023-03-16T12:00

Boutique Fitness 552: Surviving Strong: The building of my brand with Susan Holden

 

There’s more to living than not dying. 

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The Business of Boutique Fitness
551: Your CEO Day Makeover with Michelle and Beth from 2023-03-09T13:00

551: Your CEO Day Makeover with Michelle and Beth

Here’s what we’re talking about in this episode:

  • Listen

The Business of Boutique Fitness
550: Assessing the Quality of Your Customer Experience Through KPI's Featuring Coach Michelle from 2023-03-02T13:00

Here’s what we’re talking about in this episode:

  • Overview of KPIs that are important indicators of the studio's ...

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The Business of Boutique Fitness
549: Crucial KPI's: Overhauling Profits Through KPI's featuring Coach Michelle from 2023-02-23T15:56

Here’s what we’re talking about in this episode:

  • Introduction to KPIs: KPIs (key performance indicators) are qua...

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The Business of Boutique Fitness
545: State of the Studio with Lise Kuecker from 2022-12-15T09:30

These are some of the key trends and findings that I’ll highlight in this episode:

The Business of Boutique Fitness
503: Pam Brown, Jen Downham, and Mastering the Pre-Sale from 2022-02-17T09:30:35

In this episode, you will learn:

  • The tools and strategies that Pam used as she prepares to reopen her wellness center after a very successful first week of presales...

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The Business of Boutique Fitness
502: Julia, Emily, and How to Build the Right Team from 2022-02-10T09:30:19

In this episode, you will learn:

  • The first hire Julia had to make after moving to LA to be...

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The Business of Boutique Fitness
501: Peter Pastijn, Nic Lenny and the Global Perspective from 2022-02-03T09:30:07

In this episode, you will learn:

  • The single most important factor in being successful as a remote owner

  • Key tools that Peter has used in his d...

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The Business of Boutique Fitness
500: Leslie Parker and Online Teacher Training from 2022-01-27T09:30:02

In this episode, you will learn:

  • How Leslie incentivizes her team members for teaching training in a hyper-specialized world of Pilates?

  • What ...

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The Business of Boutique Fitness
499: Hyejin Kalgoankar on Scaling with Grace from 2022-01-20T09:30

In this episode, you will learn:

  • What Hye Jin has done to ensure she always has a hiring funnel full of new teachers?

  • How to identify new teac...

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The Business of Boutique Fitness
498: Best of Ready.Aim.Empire: 3 Ways to Use Niches to Dominate Your Market from 2022-01-13T09:30

In this episode you’ll learn:

  • What it means to be niche and to create a niche within a niche

  • What narrowing down to a very specific market can...

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The Business of Boutique Fitness
497: Best of Ready.Aim.Empire: Building The 90-Day Plan With Emily Montgomery from 2022-01-06T09:30

In this episode you’ll learn:

• A recap of the 4 essential elements of success

• Why you can’t afford not to plan

• What you can do right now to set yoursel...

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The Business of Boutique Fitness
496: Best of Ready.Aim.Empire: The 4 Keys To Studio Success With Emily Montgomery from 2021-12-30T09:30

In this episode you’ll learn:

• What identifying a BIG goal for your year will do for your business

• Who your ideal client really is and how to talk directl...

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The Business of Boutique Fitness
495: Best of Ready.Aim.Empire: The Three Financial Reports That Built My 30+% Profit Margins from 2021-12-23T09:30

In this episode you’ll learn:

• Why in the past I’ve felt like financials have been my “nemesis”

• The single most important report to have and what I’m look...

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The Business of Boutique Fitness
494: Best of Ready.Aim.Empire: 2022, Growth, and Life Stage Marketing from 2021-12-16T09:30

In this episode, you will learn:

  • The different needs that clients have at various stages of their lives, and how to start catering to these groups of people
    <...

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The Business of Boutique Fitness
493: The Coach Takeover: Peter Pastijn and Managing a Remote Studio from 2021-12-09T09:30

In this episode, you will learn:

  • About Peter’s background in sports, spin, and the journey he made to owning a studio

  • ?His advice on managing ...

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The Business of Boutique Fitness
492: The Coach Takeover: Emily Slaneff and Still Dealing with the Pandemic from 2021-12-02T09:30

In this episode, you will learn:

  • How Emily built her first studio and the incredible lessons that she learned from this experience

  • The concept she focused on w...

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The Business of Boutique Fitness
491: The Coach Takeover: Amber Lopez and Creating Consistent Client Experiences from 2021-11-25T09:30

In this episode, you will learn:

  • Why keeping your clients and members top of mind in everything you do is crucial

  • The keys words we use in our...

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The Business of Boutique Fitness
490: The Coach Takeover: Chris and Jen Downham and Perfect Partnerships from 2021-11-18T09:30

In this episode, you will learn:

  • Why Chris feels that the business partnership with his wife Jen is working so well

  • The importance of introduc...

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The Business of Boutique Fitness
489: The Coach Takeover: Pivots, Change, and “Happy Accidents” from 2021-11-11T09:30

In this episode, you will learn:

  • The pivots Jasmine made in 2020 with the global pandemic, and how she says it actually worked out for the best

  • Listen
The Business of Boutique Fitness
488: The Coach Takeover: Flow vs Hustle In Your Business from 2021-11-04T08:30

In this episode, you will learn:

  • How Allison came to the realization that you must have a balance between hustling and flowing

  • The boundaries ...

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The Business of Boutique Fitness
487: The Coach Takeover: Getting Organized from 2021-10-28T08:30

In this episode, you will learn:

  • How to deal with the day-to-day overwhelm faced as a studio owner

  • Michelle’s lessons on how to get organized ...

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The Business of Boutique Fitness
486: The 2021 State of Studio from 2021-10-21T08:30

In this episode, you will learn:

  • Some end-of-year predictions for the boutique fitness industry

  • Ideas on what to do when you hear that a compe...

    Listen
The Business of Boutique Fitness
485: Finding the Stairway to Success in 2021 from 2021-10-14T08:30

In this episode, you will learn:

  • The “elephant in the room”, the Delta variant, and how studio owners should be approaching it

  • A look at clean...

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The Business of Boutique Fitness
484: Kristen Westcott and Systemizing Your Onboarding Process (Part 2) from 2021-10-07T08:30

In this episode, you will learn:

  • Kristen’s words of wisdom on what systems to have in place for new hires

  • How to build protocols in your busin...

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The Business of Boutique Fitness
483: Kristen Westcott and Using Strategy to Avoid Burnout (Part 1) from 2021-09-30T08:30

In this episode, you will learn:

• Where to start if you have zero systems in place right now

• How to go about completing tasks or implementing systems that you d...

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The Business of Boutique Fitness
482: Mindy Totten and Introducing Bodywork Into Your Studio (Part 2) from 2021-09-23T08:30

In this episode, you will learn:

  • Mindy’s tips and advice for finding the right therapist for you

  • The collaboration that exists between the mov...

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The Business of Boutique Fitness
481: Mindy Totten and the Future of Bodywork (Part 1) from 2021-09-16T08:30

In this episode, you will learn:

• What Cranial Sacral Therapy is all about and how Mindy discovered it

• The experience that resulted altering the paths she chose...

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The Business of Boutique Fitness
480: Dealing With the Delta Variant from 2021-09-09T08:30

In this episode, you will learn:

  • The latest on the Delta variant that is sweeping through the nation

  • The importance of top-notch hygiene and r...

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The Business of Boutique Fitness
479: What Pandemic Pivoting Looks Like from 2021-09-02T08:30

In this episode, you will learn:

  • The various pivots Siobhan made during the pandemic, and how she turned the situation into a success

  • One of t...

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The Business of Boutique Fitness
478: Patti Ferry and The Importance of Mindset from 2021-08-26T08:30

In this episode, you will learn:

  • Patty’s background and what brought her into this industry

  • What her opening and reopening cycles looked like ...

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The Business of Boutique Fitness
477: Michelle Fama and Creating a Client Experience from 2021-08-19T08:30

In this episode, you will learn:

  • How Michelle built her own studio, and then the steps she took to expand it

  • What mindset shifts she needed to make in order to...

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The Business of Boutique Fitness
476: Rising Goddess Yoga and the Post-Pandemic Masterclass from 2021-08-12T08:30

In this episode, you will learn:

  • The unique challenges that Michelle and Laurial face as owners of a pole/aerial studio

  • What their business mo...

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The Business of Boutique Fitness
475: Bringing Back ALL Our Experts from 2021-08-05T08:30

In this episode, you will learn:

  • A breakdown of the DiSC assessment, and how it can impact the way that you lead your team

  • Tips and strategies...

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The Business of Boutique Fitness
474: Shannon Simmons and the Principles of Profit First from 2021-07-29T08:30

In this episode, you will learn:

  • What the Profit First system is all about

  • A simple step you can take to get started on using this methodology...

    Listen
The Business of Boutique Fitness
473: Dan Kuecker and Talking to your Landlord from 2021-07-22T08:30

In this episode, you will learn:

  • Why the relationship with your landlord is the second most crucial relationship you’ll have {after the one with your team}
    Listen
The Business of Boutique Fitness
472: Amy Lafko and Building the Perfect Team from 2021-07-15T08:30

In this episode, you will learn:

  • What it takes, from a personal perspective, to effectively lead your team

  • Specific questions to ask yourself ...

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The Business of Boutique Fitness
471: Jackie Short and Decoding Facebook Ads from 2021-07-08T08:30

In this episode, you will learn:

  • Jackie’s background in the fitness industry and how she transitioned to helping other professionals with email and Facebook ads
    Listen
The Business of Boutique Fitness
470: Best of Ready.Aim.Empire: All About Branding from 2021-07-01T08:30

In this episode you will learn:

• The big lesson I learned from my mother about the power of a brand

• The new job title I would use if I were starting over growin...

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The Business of Boutique Fitness
469: Best Of Ready.Aim.Empire: Pivot Like Peloton from 2021-06-24T08:30

In this episode, you will learn:

• The one thing that Peloton focused on compared to their competitors that made all the difference

• Why their non-traditional rea...

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The Business of Boutique Fitness
468: Best of Ready.Aim.Empire: The Quarantine State of Mind from 2021-06-17T08:30

In this episode you’ll learn:

• That anxiety is normal

• What healthy anxiety for studio owners looks like

• How people will walk back through your doors ag...

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The Business of Boutique Fitness
467: Best of Ready.Aim.Empire: Rick Mayo and the Case for Reduced Studio Spaces from 2021-06-10T08:30

In this episode you’ll learn:

• About Rick’s journey of innovation and how he came full circle to the model he does best

• A birds-eye view of his team and how the...

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The Business of Boutique Fitness
466: How to Make Sure You Grow in 2021 (Part 4) from 2021-05-20T08:30

In this episode, you will learn:

• Why I feel we are in the age of upsells, order bumps and ancillary add-ons {and what this means for studio owners}

• What an ord...

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The Business of Boutique Fitness
465: How to Make Sure You Grow in 2021 (Part 3) from 2021-05-13T08:30

In this episode, you will learn:

• Why your branded programs absolutely need to stand out against others on the market

• What my biggest issue is when it comes to ...

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The Business of Boutique Fitness
464: How to Make Sure You Grow in 2021 (Part 2) from 2021-05-06T08:30

In this episode, you will learn:

• The growing importance of marketing that focuses on the life stages of your customers

• What are some of the different needs tha...

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The Business of Boutique Fitness
463: How to Make Sure You Grow in 2021 (Part 1) from 2021-04-29T08:30

In this episode, you will learn:

  • What 2020 taught us about business and the importance of planning as we move forward

  • Why you need to build a ...

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The Business of Boutique Fitness
462: Jane DO and the Importance of Community from 2021-04-22T08:30

In this episode, you will learn:

• The process Jacey and Danielle used to plan and introduce the digital component of their business to clients

• Why they chose to...

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The Business of Boutique Fitness
461: Jane DO and Fitness that Empowers from 2021-04-15T08:30

In this episode, you will learn:

• How Jacey and Danielle met and then formed their unique concept of Jane DO

• The challenges they faced opening their locations, ...

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The Business of Boutique Fitness
460: Muneeza Ahmed and What You Need to Know About Viruses from 2021-04-08T08:30

In this episode, you will learn:

• Muneeza’s thoughts on how viruses are linked to the health issues people experience

• What virus category that tends to hurt us ...

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The Business of Boutique Fitness
459: Muneeza Ahmed and the Power of Healing from 2021-03-18T08:30

In this episode, you will learn:

• Muneeza’s health journey and what led her to discover what she considers to be her biggest gift

• Who the Medical Medium is and ...

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The Business of Boutique Fitness
458: Danielle Hayden and Truly Studying Your Numbers (Part 2) from 2021-03-11T09:30

In this episode, you will learn:

• The importance of making small changes that you can measure, and why we recommend using a rolling 13-month attrition rate versus a mont...

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The Business of Boutique Fitness
457: Danielle Hayden and Truly Studying Your Numbers (Part 1) from 2021-03-04T09:30

In this episode, you will learn:

• Why accounting and bookkeeping should be one of the very first things a business outsources

• What are the most important Key Pe...

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The Business of Boutique Fitness
455: How would I start all over again? (Part 3) from 2021-02-18T09:30

In this episode you will learn:

• What a centralized sales team looks like {and why I would focus on using one if I were starting over again}

• One downside of a c...

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The Business of Boutique Fitness
454: How would I start all over again? (Part 2) from 2021-02-11T09:30

In this episode you will learn:

• The big lesson I learned from my mother about the power of a brand

• The new job title I would use if I were starting over growin...

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The Business of Boutique Fitness
453: How would I start all over again? (Part 1) from 2021-02-04T09:30

In this episode you will learn:

• How the playing field has totally changed in 2021 – and what you can do about it as a studio owner

• The way that I would adjust ...

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The Business of Boutique Fitness
452: Best of Ready.Aim.Empire: Misconstrued Beliefs: Everyone else is more valuable than me from 2021-01-28T09:30

In this throwback episode you’ll learn:

• The real reasons why you aren’t paying yourself

• Whether or not you are paying your instructors an above-average rate Listen

The Business of Boutique Fitness
451: Best of Ready.Aim.Empire: Christa Gurka and the Digital Product from 2021-01-21T09:30

In this throwback episode, you will learn:

  • The unique approach Christa has taken with the digital strategy for her business

  • The ways Christa’s...

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The Business of Boutique Fitness
450: A look ahead... from 2020-12-17T09:30

In this episode you will learn:

• Why I believe that clients are more passionate, loyal, and invigorated than ever about their health

• How we have had the time an...

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The Business of Boutique Fitness
449: Amy Lafko and Understanding Crisis Leadership (Part 2) from 2020-12-10T09:30

In this episode, you will learn:

• How to begin owning up to your role and responsibilities as a CEO and leader of your team

• Why soft skills are the most importa...

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The Business of Boutique Fitness
448: Amy Lafko and Understanding Crisis Leadership from 2020-12-03T09:30

In this episode, you will learn:

• What Amy is noticing and seeing in the field of leadership right now, and what she feels will happen in 2021

• How she is helpin...

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The Business of Boutique Fitness
447: The State of The Studio from 2020-11-19T09:30

In this episode, you will learn:

• My thoughts on increasing profit (and declining competition) during this pandemic

• Why the demand for health is going to be so ...

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The Business of Boutique Fitness
446: Christa Gurka and the Digital Product (Part 2) from 2020-11-12T09:30

In this episode, you will learn:

• The unique approach Christa has taken with the digital strategy for her business, and what excites her so much about it

• What t...

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The Business of Boutique Fitness
445: Christa Gurka and the Case for Organic Growth (Part 1) from 2020-11-05T09:30

In this episode, you will learn:

• How Pilates in the Grove was formed and the motivation behind the idea for Christa

• Why she feels that starting small and growi...

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The Business of Boutique Fitness
444: Samantha Kellgren and Striking a Balance from 2020-10-29T08:30

In this episode, you will learn:

• Samantha’s background and the struggles she faced with her hormones and cycle

• How she got introduced to running and the way sh...

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The Business of Boutique Fitness
443: The Ultimate 2020 Black Friday Strategy from 2020-10-22T08:30

In this episode, you will learn:

• Why this year has the potential to be the biggest Black Friday event ever

• What Black Friday this year looks like for Studio Gr...

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The Business of Boutique Fitness
442: Julie Love Gagen and Healing Through Movement from 2020-10-15T08:30

In this episode, you will learn:

• How Julie’s love for yoga came to be, and helped her go through some of the toughest hardships in her life

• What inspired her t...

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The Business of Boutique Fitness
441: Cyndi Lee and The Transformative Power of Yoga (Part 2) from 2020-10-08T08:30

In this episode, you will learn:

• How to intertwine Yoga and Buddhism to embody the best of both practices

• The difficult decision faced by those in the industry...

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The Business of Boutique Fitness
440: Cyndi Lee and The Transformative Power of Yoga (Part 1) from 2020-10-01T08:30

In this episode, you will learn:

• How Yoga first became a calling and part of her life, and then led to a successful career in the field

• Why her “different” tea...

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The Business of Boutique Fitness
439: Ebony Smith and Making Yoga Accessible (Part 2) from 2020-09-24T08:30

In this episode, you will learn:

• How you can use the trauma in your life to become more resilient

• The way that Ebony created and developed her curriculum for t...

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The Business of Boutique Fitness
438: Ebony Smith and Making Yoga Accessible (Part 1) from 2020-09-17T08:30

In this episode, you will learn:

• How Ebony knew that she was onto something BIG, and the beautiful lesson that yoga has taught her which helped in the process

• ...

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The Business of Boutique Fitness
436: Jared Kaplan and the Future of Boutique Fitness (Part 2) from 2020-09-03T08:30

In this episode, you will learn:

• What’s next for Jared and his business, post-pandemic

• The ways he’s prioritizing self-care during these times

• How he ...

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The Business of Boutique Fitness
435: Jared Kaplan and the Rise of the Independent Contractor (Part 1) from 2020-08-27T08:30

In this episode, you will learn:

• What Jared’s business model looks like {and why I love it so much}

• His inspiration for starting a “better way” to do things in...

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The Business of Boutique Fitness
434: Stephanie Moran and Taking the Leap (Part 3) from 2020-08-20T08:30

In this episode, you will learn:

• All about the CYB concept

• Why Stephanie has been focusing on “on-demand” instead of live videos in the digital side of her bus...

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The Business of Boutique Fitness
433: Stephanie Moran and Taking the Leap (Part 2) from 2020-08-13T08:30

In this episode, you will learn:

• The role that Stephanie’s husband’s business, Akismet, has played in studios

• Why she strongly believes that you need multiple ...

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The Business of Boutique Fitness
432: Stephanie Moran and Taking the Leap (Part 1) from 2020-08-06T08:30

In this episode, you will learn:

• About Stephanie’s journey on transitioning from a very successful corporate position to starting her own business

• What she fee...

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The Business of Boutique Fitness
431: Jennifer Maanvi and Creating a Digital Empire (Part 3) from 2020-07-30T08:30

In this episode, you will learn:

• The response Jennifer was able to witness as studios are reopening

• What the future public response to studios reopening could ...

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The Business of Boutique Fitness
430: Jennifer Maanvi and Creating a Digital Empire (Part 2) from 2020-07-23T08:30

In this episode, you will learn:

• Jennifer’s amazing licensing & franchising journey

• Some tips on how to best expand internationally

• How she pivoted du...

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The Business of Boutique Fitness
429: Jennifer Maanvi and Creating a Digital Empire (Part 1) from 2020-07-16T08:30

In this episode you’ll learn:

• How Jennifer discovered barre and the events that led her to open her own studio

• How her business goals and areas of focus evolve...

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The Business of Boutique Fitness
428: Reopening & Retraining Your Brain About Retail Part 2 from 2020-07-09T08:30

In this episode you’ll learn:

• What to consider about operating in this new reality and seizing the opportunity to make changes

• How to effectively utilize relat...

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The Business of Boutique Fitness
427: Reopening & Retraining Your Brain About Retail from 2020-07-02T11:05:04

In this episode you’ll learn:

• What Thirty Three Threads is all about, and the brands they have that you probably are already familiar with

• Why retail is such a...

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The Business of Boutique Fitness
426: Quarantine State of Mind from 2020-06-25T08:30

In this episode you’ll learn:

• That anxiety is normal

• What healthy anxiety for studio owners looks like

• How people will walk back through your doors ag...

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The Business of Boutique Fitness
425: Aesha Ash and the Power of Image from 2020-06-18T08:30

In this episode you’ll learn:

• Aesha’s backstory and what she says she has wanted to change from a very young age

• A major turning point in her life when she dec...

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The Business of Boutique Fitness
424: Meet Pamela & Dr. Christopher Brown | Black business owners & change makers within the boutique fitness industry from 2020-06-11T12:58:41

In this episode you’ll learn:

• How Pam and Chris’s business journey began, and what led to the founding of Align Brooklyn

• A breakdown of the amazing services th...

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The Business of Boutique Fitness
423: Highlighting Black Voices in Boutique Fitness: Ja’Makin Me Dance with Jatrine Bentsi-Enchill from 2020-06-05T08:30

In this episode you’ll learn:

• How Jatrine found her path to fitness and then built a successful business in the niche

• What she offers her clients at her studio...

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The Business of Boutique Fitness
422: Highlighting Black Voices in Boutique Fitness: Meet Misty of Dragonfly Pilates from 2020-06-04T08:30

In this episode you’ll learn:

• How seasons of turmoil led to incredible opportunities for Misty

• The reasons she know she wanted to open more than one studio {an...

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The Business of Boutique Fitness
421: Where do I go from here? from 2020-05-28T08:30

In this episode you’ll learn:

• What we’d like to see as the world re-opens for business

• The major hole in the market that we wanted to address by creating the B...

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The Business of Boutique Fitness
420: Rick Stollmeyer and Future of Wellness from 2020-05-21T09:51:50

In this episode you’ll learn:

• What Rick has been seeing lately during this exciting (and terrifying) times for the industry

• Where he sees things 5 years from n...

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The Business of Boutique Fitness
Studio Reopening: Adapting is the name of the game from 2020-05-14T13:02:09

In this episode you’ll learn:

• Why the next few months, and reopening the best way possible, is so critical

• What all business owners should be aiming for when r...

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The Business of Boutique Fitness
418: Best of Ready. Aim. Empire: The Ultimate Guide to Scaling your Studio Biz Digitally [PART 4] from 2020-05-07T08:30

In this episode you’ll learn:

• Which audience you should start targeting and how to do it the right way

• What the trial funnel is and why we feel it’s necessary ...

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The Business of Boutique Fitness
417: Best of Ready.Aim.Empire: The Ultimate Guide to Scaling your Studio Biz Digitally [PART 3] from 2020-04-30T08:30

In this episode you’ll learn:

• What to research first before offering your online training

• Why doing the post-production tasks yourself isn’t recommended

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The Business of Boutique Fitness
416: Best of Ready.Aim.Empire: The Ultimate Guide to Scaling your Studio Biz Digitally [PART 2] from 2020-04-23T08:30

In this episode you’ll learn:

• The biggest benefits for using online teaching training as a component of your overall business

• What to remember if you’re concer...

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The Business of Boutique Fitness
415: Best of Ready.Aim.Empire: The Ultimate Guide to Scaling your Studio Biz Digitally from 2020-04-16T08:30

In this episode you’ll learn:

  • What exciting opportunities exist now for online course creators in the digital marketplace

  • How teachers can har...

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The Business of Boutique Fitness
414: All About BFC! from 2020-04-09T08:30

In this episode you’ll learn:

• An introduction to the Boutique Fitness Coalition, and the 3 main things it will be doing for people in the industry

• An overview ...

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The Business of Boutique Fitness
413: Rick Mayo and the Birth of Alloy Personal Training from 2020-04-02T08:30

In this episode you’ll learn:

• About Rick’s journey of innovation and how he came full circle to the model he does best

• A birds-eye view of his team and how the...

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The Business of Boutique Fitness
412: Rael Isacowitz and the Birth of BASI Pilates from 2020-03-26T08:30

In this episode you’ll learn:

• How I discovered BASI and why Rael says it is much different than any other certification available

• The way that Pilates became a...

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The Business of Boutique Fitness
411: COVID-19: 9 Things we've learned from 2020-03-24T08:30

In this episode you’ll learn:

• Ways that clients and customers have been far more supportive and understanding during these times

• Why having recurring revenue i...

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The Business of Boutique Fitness
410: Dominique Lesperance and the Importance of Teacher Training from 2020-03-19T08:30

In this episode you’ll learn:

• Dominique’s journey into the world of fitness and wellness, and how she originally became aware of Pilates

• The way that her own s...

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The Business of Boutique Fitness
409: Misconstrued Beliefs: Everyone else is more valuable than me from 2020-03-17T08:30

In this episode you’ll learn:

• The real reasons why you aren’t paying yourself

• Whether or not you are paying your instructors an above-average rate

• A b...

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The Business of Boutique Fitness
408: Sunni Almond and Taking Pilates Online from 2020-03-12T08:30

In this episode you’ll learn:

• How to use your passion (and start where you are)

• The way that Sunni got introduced to the reformer, even though she wasn’t origi...

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The Business of Boutique Fitness
407: Misconstrued Beliefs: I am not liked from 2020-03-10T08:30

In this episode you’ll learn:

• Why I say that I am a people pleaser…

• How social media has brought a lot of gain (and pain) into my life and business

• Th...

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The Business of Boutique Fitness
406: March Matness with Benjamin Degenhardt from 2020-03-05T09:30

In this episode you’ll learn:

• Benjamin’s background and the way he found Pilates for the first time

• Why he decided to become a teacher, plus the main differenc...

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The Business of Boutique Fitness
405: Misconstrued Beliefs: I don't have enough money for my business from 2020-03-03T09:30

In this episode you’ll learn:

• The top three numbers that are disconnected in your business

• What mantra I follow to be in control of my business

• Where ...

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The Business of Boutique Fitness
404: All About the "Growth Mindset" from 2020-02-27T09:30

In this episode you’ll learn:

• How having the right mindset makes all the difference in your success

• That knowing the value of your product and being confident ...

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The Business of Boutique Fitness
403: This is what a $1,000,000 sales goal (in 67 days) looks like from 2020-02-25T09:30

In this episode you’ll learn:

• What a year of beta tests looked like, and how I rolled it out to various locations

• The remarkable returns our first five studios...

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The Business of Boutique Fitness
403: This is what a $1,000,000 sales goal (in 67 days) looks like from 2020-02-25T09:30

In this episode you’ll learn:

• What a year of beta tests looked like, and how I rolled it out to various locations

• The remarkable returns our first five studios...

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The Business of Boutique Fitness
402: Best of Ready.Aim.Empire: Katie Standring: Growing your Studio, Rebranding, and Community Building from 2020-02-20T09:30

In this episode you’ll learn:

• What initially drew Katie to The Client Cure

• Competition was hard for Katie at first, but how she now sees competition in a whole...

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The Business of Boutique Fitness
401: Our Intro Package Shift from 2020-02-18T09:30

In this episode you’ll learn:

• How (and why) my introductory offer continues to change even now in 2020

• What I feel is the ideal introductory offer to use, and ...

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The Business of Boutique Fitness
400: The Art of Client Consultations from 2020-02-13T09:30

In this episode you’ll learn:

• How Sharon handles her consultations with clients and how this serves her clients and allows her studio to be successful at the same time<...

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The Business of Boutique Fitness
399: The Referral Loop: Rethinking asking for referrals from 2020-02-11T09:30

In this episode you’ll learn:

• How I changed my perspective and the way I look at referrals

• Two different referral offers I usually have in place in my business...

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The Business of Boutique Fitness
398: Paula Kiru and the Power of Persistence from 2020-02-06T09:30

In this episode you’ll learn:

• What the yoga and boutique fitness industry in Finland looks like now and how it’s changed since Paula started

• What brought Paula...

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The Business of Boutique Fitness
397: The Big 2020 Vision from 2020-02-04T09:30

In this episode you’ll learn:

• How I realized I really needed to grow the team as I head into my third decade of business

• The development of Studio Grow and wha...

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The Business of Boutique Fitness
396: Best of Ready.Aim.Empire: The Three Financial Reports That Built My 30+% Profit Margins from 2020-01-30T09:30

In this episode you’ll learn:

• Why in the past I’ve felt like financials have been my “nemesis”

• The single most important report to have and what I’m looking fo...

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The Business of Boutique Fitness
395: Best of Ready.Aim.Empire: Meet Nathania Stambouli, and Get the Inside Scoop on Launching Retreats that Sell Out from 2020-01-28T09:30

In this episode you’ll learn:

• How Nathania structures her email pitches to be featured in so many publications

• Why strategy plus luck, consistency and follow t...

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The Business of Boutique Fitness
394: Best of Ready.Aim.Empire: Meet Suzanne Davis of Love Yoga and Learn What Steps She Took to See Massive Growth in Revenue and Clientele in a Matter of Months from 2020-01-23T09:30

In this episode you’ll learn:

• What led to Suzanne joining The Client Cure

• Why her mindset upon entering the program was so important

• The first steps s...

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The Business of Boutique Fitness
393: Best of Ready.Aim.Empire: Grab My Marketing Toolbox for 2019 {To Steal Back Time and Add Clients} from 2020-01-21T09:30

In this episode you’ll learn:

• The marketing shifts and trends we’re seeing from our testing and what I believe will be happening in 2019

• Our team’s process for...

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The Business of Boutique Fitness
392: Best of Ready.Aim.Empire: The Alpha Phi Effect: How Kindness Can Turn Hard To Please Clients Into Evangelists from 2020-01-16T09:30

In this episode you’ll learn:

• Niki Riga’s story and how she was able to leave her “yes ways” behind

• How her experience with sorority recruitment gave her many ...

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The Business of Boutique Fitness
391: Best of Ready.Aim.Empire: Meet Jo-Anne Bunbury, Founder of Calgary Pilates Centre, and Learn How She’s Banishing Fear and Building Systems For Greater Freedom from 2020-01-14T09:30

In this episode you’ll learn:

• How through natural disasters, recessions and competition JoAnne and her team were able to survive {and thrive}

• What lead her to ...

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The Business of Boutique Fitness
390: Best of Ready.Aim.Empire: Meet Christy Laurence - Tech start-up founder, llama lover, and the answer to all your Instagram problems from 2020-01-09T09:30

In this episode you’ll learn:

• The strategy behind successful Instagram marketing and Instagram “hot spots”

• How developing your voice will develop your brand Listen

The Business of Boutique Fitness
389: Best of Ready.Aim.Empire: Meet Jenny Houston. From Student to Studio Owner to all around Boss from 2020-01-07T09:30

In this episode you’ll learn:

• What led Jenny to becoming a studio owner and purchasing an already active studio

• How she was able to make slow significant chang...

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The Business of Boutique Fitness
388: Best of Ready.Aim.Empire: Meet Erin Caudill and Learn How She Grew Her Practice to Multiple Locations from 2020-01-02T09:30

In this episode you’ll learn:

• What led to Erin and her business partner Julie forming their business in 2012

• How they choose their speciality and the challenge...

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The Business of Boutique Fitness
387: Best of Ready.Aim.Empire: Profit Margins, The Chipotle Rule, And Why Your Studio Needs To Know Both from 2019-12-31T09:30

In this episode you’ll learn:

• A little bit about Erin and how she started her own business

• What can happen when you know your profit margins and total gross re...

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The Business of Boutique Fitness
386: Best of Ready.Aim.Empire: Meet Kristi Cooper: Instructor, Studio owner, Youtube star. from 2019-12-26T09:30

In this episode you’ll learn:

• How Pilates Anytime has made my life easier

• The story of how Kristi got into Pilates many years ago

• Why she started onli...

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The Business of Boutique Fitness
385: Best of Ready.Aim.Empire: What does a 7 Figure Studio Look Like? Here's a breakdown of how studios are hitting the elusive 7 Figure Mark Around the World from 2019-12-24T09:30

In this episode you’ll learn:

• What’s really possible for your studio when it comes to revenue

• That hitting the 7-figure mark will look different for each studi...

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The Business of Boutique Fitness
384: Best of Ready.Aim.Empire: Meet Rachel Davis and Deep Dive into Growing your Studio, Changing your Life, and Impacting the World from 2019-12-19T09:30

In this episode you’ll learn:

• How to make time to do the things that need to be done to move forward

• Ways to build the foundation for a good relationship

<...

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The Business of Boutique Fitness
383: Best of Ready.Aim.Empire: Lessons from F45: the Starbucks of the fitness industry from 2019-12-17T09:30

In this episode you’ll learn:

• A cutting edge concept, and brand, that is revolutionizing the fitness industry worldwide

• How they have positioned themselves to ...

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The Business of Boutique Fitness
382: Best of Ready.Aim.Empire: Meet Natalie Wheeler, Co-Founder of Vasu Studio, and Hear How She’s Building a Brand That Compels and a Business That Closes from 2019-12-12T09:30

In this episode you'll learn:

• How Vasu Studios grew a unique business that intertwines Yoga, apothecary and spa while building a community and an open forum for wellnes...

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The Business of Boutique Fitness
381: Best of Ready.Aim.Empire: Meet Siobhan O’Malley, Owner of CORevolution, and Learn How She is Crafting a Standout Megaformer Studio and Seeing Rapid Success from 2019-12-10T09:30

In this episode you’ll learn:

• Siobhan’s struggles to become profitable after opening her studio

• If you trust the process, the change is going to happen…

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The Business of Boutique Fitness
380: Best of Ready.Aim.Empire: Meet Sarah Ashman and Shauna Haider, the Branding and Design Team Behind Studio Grow and See Just How They Made This the Easiest Rebrand Ever from 2019-12-05T09:30

In this episode you’ll learn:

• How Sarah is able to create an experience around your brand

• The ways Shauna and Sarah were able to work seamlessly with the brand...

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The Business of Boutique Fitness
379: Best of Ready.Aim.Empire: Meet Emily Slaneff, Founder of CrushCamp, a New Studio That is Seeing Massive Growth in Year One of Business from 2019-12-03T09:30

In this episode you’ll learn:

• How Emily created CrushCamp after not finding anything that aligned with her own values

• With personalized group training for resu...

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The Business of Boutique Fitness
378: Best of Ready. Aim. Empire: Tara Gregorio - From Studio Owner to Online Course Creator from 2019-11-28T09:30

In this episode you’ll learn:

• How Tara started her career and had the foresight to build her education around her dream job

• A concept she has recently been int...

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The Business of Boutique Fitness
377: Best of Ready. Aim. Empire: Rebranding 101: The 5 Lessons Learned Rebranding Our Business from 2019-11-26T09:30

In this episode you’ll learn:

• How I break down the elements of a rebrand

• The one hard and fast rule in website etiquette

• Why hiring the right people w...

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The Business of Boutique Fitness
376: Best of Ready. Aim. Empire: John Marcoux - Mindfulness for the Adversarial Mind from 2019-11-21T09:30

In this episode you’ll learn:

• How a Hot Yoga class changed the course of John’s career

• What are adversarial traps and cognitive boosters

• His thoughts ...

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The Business of Boutique Fitness
375: Best of Ready. Aim. Empire: The Art of Conscious Communication and Money Conversations with Mary Shores from 2019-11-19T13:31:12

In this episode you’ll learn:

• The amazing story of how Mary came to be the youngest person in the country to open a debt collections company {at only 24 years old}

...

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The Business of Boutique Fitness
374: Taking Back Your Studio Calendar One To-Do At A Time (Part 2) from 2019-11-14T09:30

In this episode you’ll learn:

• How to effectively build a job description around weekly tasks

• The struggles of making big changes in your business and how to co...

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The Business of Boutique Fitness
373: Taking Back Your Studio Calendar One To-Do At A Time (Part 1) from 2019-11-12T09:30

In this episode you’ll learn:

• The urgent/important matrix, and why you need to being honest about where your tasks lay

• That not everything that is important is...

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The Business of Boutique Fitness
372: The 4 Money Stories You’ve Gotta Rewrite To Hit 7-Figures from 2019-11-07T09:30

In this episode you’ll learn:

• The common business objections around money and how they are holding you and your business back

• The story we tell ourselves about...

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The Business of Boutique Fitness
371: When "Mean Girls" Meets Your Studio: Dealing With Real Life Nastiness in the Middle of Namaste from 2019-11-05T09:30

In this episode you’ll learn:

• How to Identify whether it is personality or morality issue

• The way that I learned that some people don’t “grow out” of being mea...

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The Business of Boutique Fitness
370: Studio Go: The Software that Runs Your Studio Like Clockwork [Part 2] from 2019-10-31T08:30

In this episode you’ll learn:

• What led Katie to the idea of Studio Go, and how it was really built out of necessity

• The ways that her metrics have shifted sinc...

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The Business of Boutique Fitness
369: Studio Go: The Software that Runs Your Studio Like Clockwork [Part 1] from 2019-10-29T08:30

In this episode you’ll learn:

• The love story behind the creation of Studio Go

• How Studio Go changes everything when it comes to pulling reports

• What s...

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The Business of Boutique Fitness
368: Shira Reba: Building and Balancing Your Business from 2019-10-24T08:30

In this episode you’ll learn:

• Shira’s amazing story and unique journey into fitness industry

• How she fell in love with kickboxing, overcame her own struggles a...

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The Business of Boutique Fitness
367: Cherise: How to Hire a Top-Notch Manager from 2019-10-22T08:30

In this episode you’ll learn:

• The most common issues studio owners are having when it comes time to hire a manager

• Why the job posting is so important, and the...

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The Business of Boutique Fitness
366: Managing Mistakes with Erin Haag from 2019-10-17T08:30

In this episode you’ll learn:

• What motivated Erin to record this episode {and why this is a vulnerable topic for her to talk about}

• The biggest mistake she see...

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The Business of Boutique Fitness
366: Managing Mistakes with Erin Haag from 2019-10-17T08:30

In this episode you’ll learn:

• What motivated Erin to record this episode {and why this is a vulnerable topic for her to talk about}

• The biggest mistake she see...

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The Business of Boutique Fitness
365: Cherise Ann Beardsley: On Landing Her Dream Job from 2019-10-15T08:30

In this episode you’ll learn:

• All about Cherise’s diverse work experience that took her around the world

• Why she pivoted from her career in eduction to tap int...

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The Business of Boutique Fitness
364: Meet Kristel De Groot and Dive into How She Ended Up On Forbes’ 30 under 30 from 2019-10-10T08:30

In this episode you’ll learn:

• How Kristel realized the way foods influence our bodies from a young age, and then used this knowledge to help her husband Michael

...

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The Business of Boutique Fitness
363: Meet Ali Brown: Mother of Twins, Entrepreneurial Guru, and Self-Made Millionaire from 2019-10-08T08:30

In this episode you’ll learn:

• How Ali got her start in business and the ways that she navigated being one of the early pioneers of digital marketing

• Why more t...

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The Business of Boutique Fitness
362: Meet Barry&Shay: Cracking the Code on Epic Class Experiences (PART 4) from 2019-10-03T08:30

In this episode you’ll learn:

• How to end your session or group workout using a “cool down method”

• Why you’ll want to end on a high note with a mantra, outro, o...

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The Business of Boutique Fitness
361: Meet Barry&Shay: Cracking the Code on Epic Class Experiences (PART 3) from 2019-10-01T08:30

In this episode you’ll learn:

• What clients need to know about the workout, drill or movement patterns that allows them to enter a flow state

• The three differen...

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The Business of Boutique Fitness
360: Meet Barry&Shay: Cracking the Code on Epic Class Experiences (PART 2) from 2019-09-26T08:30

In this episode you’ll learn:

• Why the client experience is everything when it comes to the future of boutique fitness {and it starts before they even walk in the door t...

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The Business of Boutique Fitness
359: Meet Barry&Shay: Cracking the Code on Epic Class Experiences (PART 1) from 2019-09-24T08:30

In this episode you’ll learn:

• How Barry and Shay each got their starts, very differently, in the world of fitness

• Why both needed to take a leap of faith to ge...

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The Business of Boutique Fitness
358: Meet Christie Seaver: Ballet Dancer, Pilates Instructor, Studio Owner, and Journalist!? from 2019-09-19T08:30

In this episode you’ll learn:

• What led Christie to start and operate her own Pilates studio in Dublin, Ireland

• How the market has changed in Dublin and the way...

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The Business of Boutique Fitness
357: Katie Standring: Growing your Studio, Rebranding, and Community Building from 2019-09-17T08:30

In this episode you’ll learn:

• What initially drew Katie to The Client Cure

• Competition was hard for Katie at first, but how she now sees competition in a whole...

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The Business of Boutique Fitness
356: Rachel Humm: Investing in Your Studio from 2019-09-12T08:30

In this episode you’ll learn:

• What Rachel has she learned so far in her journey as a new franchisee owner

• The way she was able to massively increase her conver...

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The Business of Boutique Fitness
355: Designing your Virtual Storefront: Meet Fernando Cuis from 2019-09-10T08:30

In this episode you’ll learn:

• The biggest pitfall or gap found in most small boutique studios websites

• How to start profiling your ideal customer and then usin...

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The Business of Boutique Fitness
354: Meet Heather Haxo Phillips: Iyengar Yogi, Studio Owner, and Social Activist from 2019-09-05T08:30

In this episode you’ll learn:

• What the Yoga Blessings Fund is all aobut and how Adeline Yoga gives back

• How and why Heather created Adeline Yoga to flourish in...

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The Business of Boutique Fitness
353: Turning Members into Advocates: The Ultimate Guide to Building a Foolproof Referral System from 2019-09-03T08:30

In this episode you’ll learn:

• What to keep in mind if you’re setting up a referral system {and why you need to be using referrals in your business}

• What to say...

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The Business of Boutique Fitness
352: Meet Chris Downham: Property Developer, Financial Advisor, Yogi!? from 2019-08-29T08:30

In this episode you’ll learn:

• Chris’s intriguing background and journey, and how he ended up where he is today

• The philosophies he’s used that’s worked for him...

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The Business of Boutique Fitness
351: Realistic Organization (aka the solution to all your time management woes) from 2019-08-27T08:30

In this episode you’ll learn:

• Some of the stories that studio owners are telling themselves about their time management

• Why time management is all about organi...

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The Business of Boutique Fitness
350: Part 2: Building The 90-Day Plan from 2019-08-22T08:30

In this episode you’ll learn:

• A recap of the 4 essential elements of success

• Why you can’t afford not to plan

• What you can do right now to set yoursel...

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The Business of Boutique Fitness
349: Part 1: The 4 Essential Elements for Your Success. from 2019-08-20T08:30

In this episode you’ll learn:

• What identifying a BIG goal for your year will do for your business

• Who your ideal client really is and how to talk directly to t...

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The Business of Boutique Fitness
348: Go Behind the Scenes of Studio Grow’s Very First Live Client Event from 2019-08-15T08:30

In this episode you’ll learn:

• Why our first Studio Grow live client event was such an amazing experience for everyone involved

• A recap of the event and some of...

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The Business of Boutique Fitness
347: Meet Christine Sharpe and Learn to Find Your System for Success from 2019-08-13T08:30

In this episode you’ll learn:

• How to start building relationships personally in the community

• The ways Christine utilized flyers and word of mouth in her pre-s...

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The Business of Boutique Fitness
346: Building Community + Changing Lives from 2019-08-08T08:30

In this episode you’ll learn:

• The story of how Amber and Bradi started their business and have gotten to where they are today

• How they were able to find their ...

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The Business of Boutique Fitness
345: Meet Ariel Garten: Neuroscientist, Entrepreneur, and Innovator from 2019-08-06T08:30

In this episode you’ll learn:

• What are the types of brain waves that exist and what Muse is actually tracking

• What happens when you use the Muse and move into ...

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The Business of Boutique Fitness
344: The Psychology of Behavior Modification Pt. 2 from 2019-08-01T08:30

In this episode you’ll learn:

• Jacob introduces the last two systems for learning the psychology of behavior modification

• The habit cycle and changing the way w...

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The Business of Boutique Fitness
343: The Psychology of Behavior Modification Pt. 1 from 2019-07-30T08:30

In this episode you’ll learn:

• How Jacob initially became interested in the science of behaviour

• NLP training and how Jacob uses it in his business to be able t...

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The Business of Boutique Fitness
342: {Best of Month} Here's how to turn a One Star Review Into Your Studio's Best Advertisement from 2019-07-25T08:30

In this episode you’ll learn:

• The best approach for responding to a negative review

• How to be the business owner people want to engage with {over and over}

...

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The Business of Boutique Fitness
341: {Best of Month} Meet Studio Grow, Our New Brand, and See Just Why It Was Time To Make This Shift from 2019-07-23T08:30

In this episode you’ll learn:

• What led me to starting a small consulting business

• Why we decided that my business needed a shift

• How our business inte...

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The Business of Boutique Fitness
340: {Best of Month} Meet Maggie Yeung and Homegrown Yoga, Which Is Taking Yoga into Small Towns {and Bringing their Owners Home} from 2019-07-18T08:30

In this episode you’ll learn:

• The story behind how Maggie named her studio and what led her on her entrepreneurial journey

• How yoga got her through a very toug...

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The Business of Boutique Fitness
339: {Best of Month} The 10 Biggest Mistakes I've Made Growing My Businesses {and how to avoid them} Part 3 from 2019-07-16T08:30

In this episode you’ll learn:

• The influence my mother had on me as an entrepreneur, and something she told me that I have never forgotten

• How I learned to real...

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The Business of Boutique Fitness
338: {Best of Month} The 10 Biggest Mistakes I've Made Growing My Businesses {and how to avoid them} Part 2 from 2019-07-11T08:30

In this episode you’ll learn:

• Why you need to stop “DIY’ing” and take yourself to a place of growth

• Sales and revenue is Number 1

• How to be direct abo...

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The Business of Boutique Fitness
337: {Best of Month} Meet Angie McDermott and Learn How She's Overcome an Autoimmune Diagnosis to Build One of the Top Athletic Training Facilities in the Midwest from 2019-07-09T08:30

In this episode you’ll learn:

• What made Angie decide to focus on athletic training and how she got the confidence to succeed in her chosen field

• How a burnout ...

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The Business of Boutique Fitness
336: {Best of Month} Meet the Faces of Studio Grow: Misty Cauthen of Dragonfly Pilates and How Falling Apart Can Lead To Major Steps Forward from 2019-07-04T08:30

In this episode you’ll learn:

• How seasons of turmoil led to incredible opportunities for Misty

• The reasons she know she wanted to open more than one studio {an...

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The Business of Boutique Fitness
335: {Best of Month} Meet the Faces of Studio Grow: Annie Yoder of Upswing Pilates and How She Built a 6 Figure Studio Within 3 Months of Opening from 2019-07-02T08:30

In this episode you’ll learn:

• How an interest in fitness turned into Annie dedicating all of herself and her business to changing lives of her clients

• The way ...

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The Business of Boutique Fitness
334: {Best of Month} Meet Valerie Moselle and Learn How Luma Yoga is Shifting the Landscape in Santa Cruz from 2019-06-27T08:30

In this episode you’ll learn:

• What has allowed Valerie to get her business to a point where she can leave for 4 weeks {and not have it suffer}

• How she turned h...

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The Business of Boutique Fitness
333: {Best of Month} The 10 Biggest Mistakes I've Made Growing My Businesses {and how to avoid them} Part 1 from 2019-06-25T08:30

In this episode you’ll learn:

• How I know that perfectionism doesn’t exist and what we should be focusing on instead

• What these “mistakes” have taught us and al...

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The Business of Boutique Fitness
332: {Best of Month} Niches build Riches: 3 ways to use niches to dominate your market from 2019-06-20T08:30

In this episode you’ll learn:

• What narrowing down to a very specific market will do for your business

• Why many of us often resist doing this

• Some tren...

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The Business of Boutique Fitness
331: {Best of Month} Meet Jacob Andreae and Learn How He's Built A Business Around 7 Core Clients {and 6 Core Movements} from 2019-06-18T08:30

In this episode you’ll learn:

• How Jacob got started on his amazing journey in fitness and business and his transition out of a teaching career to get there

• The...

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The Business of Boutique Fitness
330: {Best of} Meet Brooke Bowersock, the Founder of Align Studios} and See How She's Bridging the Gap Between Pilates and Other Movement Modalities from 2019-06-13T08:30

In this episode you’ll learn:

• How Brooke built her very first studio

• Why she supports her trainers on their path to find their own unique set of skills

...

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The Business of Boutique Fitness
329: {Best Of} Meet Tali and Tammar, the founders of Off Road DC and Learn How They've Built a Foundation of Fun from 2019-06-11T08:30

In this episode you’ll learn:

• How Tammar and Tali met and set out to create “The Cheers of Fitness Studios” {while both holding full-time jobs}

• The factors the...

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The Business of Boutique Fitness
328: Turning the Ship for Your Business with Deborah Berryman from 2019-06-06T08:30

In this episode you’ll learn:

• How Deborah began supporting her students’ journeys through yoga

• The way she was able to identify and prioritize what was going t...

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The Business of Boutique Fitness
327: Having an owner mindset: points of contact for leads and why you need them. from 2019-06-04T08:30

In this episode you’ll learn:

• How to approach the follow-up sequence and what Maura was most surprised about when she first started doing this

• The key mistakes...

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The Business of Boutique Fitness
326: The Ultimate Guide to Scaling your Studio Biz Digitally [PART 4] from 2019-05-30T08:30

In this episode you’ll learn:

• Which audience you should start targeting and how to do it the right way

• What the trial funnel is and why we feel it’s necessary ...

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The Business of Boutique Fitness
325: The Ultimate Guide to Scaling your Studio Biz Digitally [PART 3] from 2019-05-28T08:30

In this episode you’ll learn:

• What to research first before offering your online training

• Why doing the post-production tasks yourself isn’t recommended • How ...

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The Business of Boutique Fitness
324: Meet Dan Voss and Learn the Secret Behind Powerful Marketing Campaigns from 2019-05-23T08:30

In this episode you’ll learn:

• Where Dan sees the future of marketing going, and more specifically, it’s future in the fitness industry

• Why ranking your custome...

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The Business of Boutique Fitness
323: The Ultimate Guide to Scaling your Studio Biz Digitally [PART 2] from 2019-05-21T08:30

In this episode you’ll learn:

• The biggest benefits for using online teaching training as a component of your overall business

• What to remember if you’re concer...

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The Business of Boutique Fitness
322: Getting your Foot in the Corporate Door from 2019-05-16T08:30

In this episode you’ll learn:

• How Emma and Peerfit build relationships with their local corporate markets

• The way that their network is growing organically

...

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The Business of Boutique Fitness
321: The Ultimate Guide to Scaling your Studio Biz Digitally from 2019-05-14T08:30

In this episode you’ll learn:

• What exciting opportunities exist now for online course creators in the digital marketplace

• How teachers can harness the power of...

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The Business of Boutique Fitness
320: Ja’Makin Me Dance with Jatrine Bentsi-Enchill from 2019-05-09T08:30

In this episode you’ll learn:

• How Jatrine found her path to fitness and then built a successful business in the niche

• What she offers her clients at her studio...

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The Business of Boutique Fitness
319: The 3 Truths to Help You Overcome Your Fear of Change by Erin B Haag from 2019-05-07T08:30

In this episode you’ll learn:

• Why you deserve to make money!

• That your staff and clients really do want you to be successful

• How to stop maki...

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The Business of Boutique Fitness
318: Meet Gracie Martinez and Learn to Find your Profit Sweet Spot from 2019-05-02T08:30

In this episode you’ll learn:

  • How Gracie set herself apart by focusing on the modalities she knows best 
  • What led her to join TCC and how it aligned ...

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The Business of Boutique Fitness
317: Jessica Goldman On Going From Business Noob To Industry Leader from 2019-04-30T08:30

In this episode you’ll learn:

• What it really means to be a leader in your industry

• Why Jessica chose to work in the industry and get as much experience as she ...

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The Business of Boutique Fitness
316: 6 Movement Methodologies that Every Studio Owner Needs to Know with Jacob Andreae (Part 2) from 2019-04-25T08:30

In this episode you’ll learn:

• Over 250 exercises that you can try today

• Why building the fundamentals step-by-step is so essential before adding weight to your...

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The Business of Boutique Fitness
315: 6 Movement Methodologies that Every Studio Owner Needs to Know with Jacob Andreae (Part 1) from 2019-04-23T08:30

In this episode you’ll learn:

• The seven fundamental movements and why each are so important

• How children learning to move properly seems to have gone by the wa...

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The Business of Boutique Fitness
314: Meet Chesley Long: Yogi, Business Owner, and Camp Director! from 2019-04-18T08:30

In this episode you’ll learn:

• How Chesley’s personal relationships and upbringing allowed him to see community in a completely different way

• The key to any ide...

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The Business of Boutique Fitness
313: Movement + Mamas + Lauren Shields = Meraki Mama from 2019-04-16T08:30

In this episode you’ll learn:

• What made Lauren decide to focus on work with movement, and specifically with mothers

• How her vision of Meraki Mama Collective ca...

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The Business of Boutique Fitness
312: Meet Niki Riga: Studio Owner, Dancer, and Barre Instructor from 2019-04-11T08:30

In this episode you’ll learn:

• How Niki started her journey and the experience she got which allowed her to make her dreams come true

• The ways she researched an...

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The Business of Boutique Fitness
311: The Three Financial Reports That Built My 30+% Profit Margins from 2019-04-09T08:30

In this episode you’ll learn:

• Why in the past I’ve felt like financials have been my “nemesis”

• The single most important report to have and what I’m looking fo...

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The Business of Boutique Fitness
310: Meet Jenny Houston. From Student to Studio Owner to all around Boss from 2019-04-04T08:30

In this episode you’ll learn:

• What led Jenny to becoming a studio owner and purchasing an already active studio

• How she was able to make slow significant chang...

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The Business of Boutique Fitness
309: Lessons from F45: the Starbucks of the fitness industry from 2019-04-02T08:30

In this episode you’ll learn:

• A cutting edge concept, and brand, that is revolutionizing the fitness industry worldwide

• How they have positioned themselves to ...

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The Business of Boutique Fitness
308: Meet Erin Caudill and Learn How She Grew Her Practice to Multiple Locations from 2019-03-28T08:30

In this episode you’ll learn:

• What led to Erin and her business partner Julie forming their business in 2012

• How they choose their speciality and the challenge...

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The Business of Boutique Fitness
307: Building the What, How and Why of Building your Mission from 2019-03-26T08:30

In this episode you’ll learn:

• What is the “Golden Circle” and why it matters so much to business owners

• The role your “Why” will play in the building of your b...

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The Business of Boutique Fitness
306: Meet Kristi Cooper: Instructor, Studio owner, Youtube star. from 2019-03-21T08:30

In this episode you’ll learn:

• How Pilates Anytime has made my life easier

• The story of how Kristi got into Pilates many years ago

• Why she started onli...

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The Business of Boutique Fitness
305: Deciphering Your Money Stories and Moving Past a Scarcity Mindset from 2019-03-19T08:30

In this episode you’ll learn:

• How the money stories from our past are still with us today

• Some questions around money that you need to start asking yourself Listen

The Business of Boutique Fitness
304: March Money Stories: Lisa and Dan from 2019-03-14T08:30

In this episode you’ll learn:

• Ways that Dan and I are different, but still able to work well together as a team in business

• The shifts that we’ve both made as ...

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The Business of Boutique Fitness
303: 10 Money Mindsets That Will Paralyze Your Studio Growth {and Your Paycheck} Part Two from 2019-03-12T08:30

In this episode you’ll learn:

• Why we believe money is out of our reach

• The real reasons we feel greedy and what greedy really means • What are “I don’t have enough” excuses

...

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The Business of Boutique Fitness
302: Meet Philipp and Anina sharing how Meditation and Mind Fitness will Benefit You and Your Studio from 2019-03-07T09:30

In this episode you’ll learn:

• Finding modern meditation and mindfulness

• The different techniques Now Meditation has top offer and why

• The practice of ...

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The Business of Boutique Fitness
301: 10 Money Mindsets That Will Paralyze Your Studio Growth {and Your Paycheck} Part One from 2019-03-05T09:30

In this episode you’ll learn:

• How we are all uniquely different in the ways we see money

• The way I viewed money from a young age

• How the money stories...

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The Business of Boutique Fitness
300: Meet Dana and Lola as they Spill the Secrets behind a Successful Retreat from 2019-02-28T09:30

In this episode you’ll learn:

• What is Nia Yoga

• How to know when you are ready to host a retreat and where your participants will come from

• Tips on cho...

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The Business of Boutique Fitness
299: How to Grow a Boutique within your Studio from 2019-02-26T09:30

In this episode you’ll learn:

• How Christina created a successful boutique within her studio

• The reasons and benefits for offering retail products within your s...

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The Business of Boutique Fitness
298: Meet Rachel Davis and Deep Dive into Growing your Studio, Changing your Life, and Impacting the World from 2019-02-21T09:30

In this episode you’ll learn:

• How to make time to do the things that need to be done to move forward

• Ways to build the foundation for a good relationship

<...

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The Business of Boutique Fitness
297: Profit Margins, The Chipotle Rule, And Why Your Studio Needs To Know Both from 2019-02-19T09:30

In this episode you’ll learn:

• A little bit about Erin and how she started her own business

• What can happen when you know your profit margins and total gross re...

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The Business of Boutique Fitness
296: Meet Nathania Stambouli, and Get the Inside Scoop on Launching Retreats that Sell Out from 2019-02-14T09:30

In this episode you’ll learn:

• How Nathania structures her email pitches to be featured in so many publications

• Why strategy plus luck, consistency and follow t...

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The Business of Boutique Fitness
295: What does a 7 Figure Studio Look Like (Part Deux)? Meet 4 Studios With Profit Margins from 47% to 70% Who Never Need To Hit 7 Figures from 2019-02-12T09:30

In this episode you’ll learn:

• Why the million dollar mark may not be the best metric to celebrate

• What studios with over 50% profit margin look like

• W...

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The Business of Boutique Fitness
294: Meet Christy Laurence - Tech start-up founder, llama lover, and the answer to all your Instagram problems from 2019-02-07T09:30

In this episode you’ll learn:

• The strategy behind successful Instagram marketing and Instagram “hot spots”

• How developing your voice will develop your brand Listen

The Business of Boutique Fitness
293: What does a 7 Figure Studio Look Like? Here's a breakdown of how studios are hitting the elusive 7 Figure Mark Around the World. from 2019-02-05T09:30

In this episode you’ll learn:

• What’s really possible for your studio when it comes to revenue

• That hitting the 7-figure mark will look different for each studio

• How I ...

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The Business of Boutique Fitness
292: {Best of} Meet Heather Ritenour-Sampson from 2019-01-31T09:30

In this episode you’ll learn:

• What nudged Heather to take the leap to open her own Yoga studio

• How she was able to take the feedback from others in the community and use that t...

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The Business of Boutique Fitness
291: {Best of} Retreats With Real Revenue: Building an Amazing Adventure That Wows Your Students and Your Bank Account. Pt. 2 from 2019-01-29T09:30

In this episode you’ll learn:

• A recap on identifying a retreat versus an event

• What is the marketing cycle if planning an event {and why you should give your clients the opport...

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The Business of Boutique Fitness
290: {Best of} Meet Lisa Howell, the Australian Physiotherapist whose Cutting Edge Approach to the Body is Transforming the Lives of Young Athletes {and plenty of practitioners} Across the Globe from 2019-01-24T09:30

In this episode you’ll learn:

• Why there is a significant amount injuries happening in young dancers under the age of 14

• How trainers should approach young dancers wanting to al...

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The Business of Boutique Fitness
289: {Best of} Retreats With Real Revenue: Building an Amazing Adventure That Wows Your Students and Your Bank Account from 2019-01-22T09:30

In this episode you’ll learn:

• How to set yourself up for profits when planning a retreat or an event

• Tips to help you in the process of choosing the right venu...

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The Business of Boutique Fitness
288: {Best of}: Meet Jodh Dyson and Savitree Doppelt, the Co-Founders of Urban Yoga Chicago and Learn How They've Transformed Their Studio {and Teacher Trainings} Into a Profitable Powerhouse That's Always Serving Clients from 2019-01-17T09:30

Things you will learn in this episode:

• How Jodh and Savitree met and built Urban Yoga Chicago in the most organic of ways

• Why they introduced kundalini yoga to the public

<...

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The Business of Boutique Fitness
287: {Best of} The Four Stages Every Studio Must Pass Through: The Freedom Stage, or Stepping Back to Allow the Empire You've Built to Grow {yes, even when you're not there} from 2019-01-15T09:30

In this episode you’ll learn:

• The biggest warning I have for you in this stage

• Stick to what your clients truly need and want in this stage • Why you need a day-to-day Operatio...

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The Business of Boutique Fitness
286: {Best of} Meet Raquel Lanting, A Barre Studio Owner Who Turned 3 Emails Into An 8K Day from 2019-01-10T09:30

In this episode you’ll learn:

• Raquel’s amazing journey coming to the US to explore fitness and Barre entrepreneurship

• How the mindset and discipline needed to be a great dancer...

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The Business of Boutique Fitness
285: {Best of} The Four Stages Every Studio Must Pass Through: The Grow Stage, or Leveraging Team and Offerings to Maximize Your Profits from 2019-01-08T09:30

Things you will earn in this episode:

• What your role needs to be in this stage and why you have to build just beyond yourself

• What I did to shift my focus in this stage to beco...

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The Business of Boutique Fitness
284: {Best of} Meet Hannah McDonald and Learn How She's Doubled Her Income {and Tripled Her Clients} in Eight Short Months from 2019-01-03T09:30

In this episode you’ll learn:

• How Hanna was able to identify a large gap in the fitness health industry and open her own studio WHILE working full time

• Why a mindset hang up ha...

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The Business of Boutique Fitness
283: {Best of} The Four Stages Every Studio Must Pass Through: The Build Stage, or Creating Consistent Clients, Profits, and Revenue You Can Rely On, All Year Long from 2019-01-01T09:30

In this episode you’ll learn:

• Why you need to define the difference between urgent and important when managing your tasks in this phase

• Why it is important to categorize your t...

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The Business of Boutique Fitness
282: {Best of} Meet Alyssa Pfenning, the founder of Embarque Yoga, whose vision for a studio that offers a holistic healing environment is changing the face of Indianapolis yoga from 2018-12-27T09:30

In this episode you’ll learn:

• How Alyssa’s side hustle developed into the successful practice it is today

• What is “Yoga Therapy”

• The difference betwee...

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The Business of Boutique Fitness
281: {Best of} The Four Stages Every Studio Must Pass Through: The Wonder Stage, Opening {or Reinventing} Your Studio for Max Profitability, and Peace of Mind from 2018-12-25T09:30

In this episode you’ll learn:

  • What is the “wonder phase”
  • How to get your baseline operation costs right - from the beginning
  • What is a...

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The Business of Boutique Fitness
280: {Best of} Meet Maura Vella of 105F and Learn How She Doubled Her Memberships In Only 6 Months from 2018-12-20T09:30

In this episode you’ll learn:

• How 105F started out as a sought out destination

• What Maura has learned about being in a partnership

• The biggest difference in running tw...

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The Business of Boutique Fitness
279: {Best of} The Carpe Diem Cure: The Only 3 Things You Need to Do Every Single Day To Transform Your Studio from 2018-12-18T09:30

In this episode you’ll learn:

  • You can’t always do it all {learn how to do what NEEDS to be done}
  • Move forward - one day at a time
  • Why ...

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The Business of Boutique Fitness
278: {Best of} Meet Katy Katzmann and See Just What Happens 1 Year Into Your Studio's Transformation {Hint: The 25% Revenue Increase is Just the Beginning} from 2018-12-13T09:30

In this episode you’ll learn:

  • The incredible growth Katy’s business has achieved in the last year {and how she’s bee able to do it}
  • What minds...

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The Business of Boutique Fitness
277: {Best of} 5 Lessons I've Learned From SoulCycle from 2018-12-11T09:30

In this episode you’ll learn:

  • What is “SoulCycling”
  • Why you should build a brand - not a business!
  • How to cultivate intense community ...

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The Business of Boutique Fitness
276: Meet Ashley Turner and Learn How She's Integrating Yoga and Psychology to Transform People's Bodies (and Minds) from 2018-12-06T09:30

In this episode you’ll learn: 

  • Why Ashley was so intrigued with the integration of yoga and psychology and how that led her to where she is today
  • Wha...

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The Business of Boutique Fitness
275: Grab My Marketing Toolbox for 2019 {To Steal Back Time and Add Clients} from 2018-12-04T09:30

In this episode you’ll learn:

  • The marketing shifts and trends we’re seeing from our testing and what I believe will be happening in 2019
  • Our team’s process...

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The Business of Boutique Fitness
274: Meet Suzanne Davis of Love Yoga and Learn What Steps She Took to See Massive Growth in Revenue and Clientele in a Matter of Months from 2018-11-29T09:30

In this episode you’ll learn:  

  • What led to Suzanne joining The Client Cure
  • Why her mindset upon entering the program was so important Listen
The Business of Boutique Fitness
273: The Top 3 Priorities For Every Owner Structuring Their Studio for 6 and 7-Figure Success with TCC Coach, Myken Daeda  from 2018-11-27T09:30

In this episode you’ll learn:

  • What Myken is seeing from her coaching sessions with studio owners
  • Her top three priorities that studio owners should be focu...

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The Business of Boutique Fitness
272: 2 Crazies Equals Fabulous: Thanksgiving and Love from the Kueckers from 2018-11-22T09:30

In this episode you’ll learn:  

  • What life is like for our family, with a behind-the-scenes look!
  • How we’re all embracing the newest arrival to our family Listen
The Business of Boutique Fitness
270: Meet Natalie Wheeler, Co-Founder of Vasu Studio, and Hear How She’s Building a Brand That Compels and a Business That Closes from 2018-11-15T09:30

In this episode you’ll learn: 

  • How Vasu Studios grew a unique business that intertwines Yoga, apothecary and spa while building a community and an open forum for we...

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The Business of Boutique Fitness
269: The Alpha Phi Effect: How Kindness Can Turn Hard To Please Clients Into Evangelists from 2018-11-13T09:30

In this episode you’ll learn:

  • Niki Riga’s story and how she was able to leave her “yes ways” behind

  • How her experience with sorority recruitme...

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The Business of Boutique Fitness
268: Meet Jo-Anne Bunbury, Founder of Calgary Pilates Centre, and Learn How She’s Banishing Fear and Building Systems For Greater Freedom from 2018-11-08T09:30

In this episode you’ll learn:

• How through natural disasters, recessions and competition JoAnne and her team were able to survive {and thrive}

• What lead her to ...

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The Business of Boutique Fitness
267: Meet John Marcoux, lecturer on Mindfulness for the Adversarial Mind from 2018-11-06T09:30

In this episode you’ll learn: 

  • How a Hot Yoga class changed the course of John’s career 

  • What are adversarial traps and cognitive boosters
    Listen
The Business of Boutique Fitness
266: Meet Siobhan O’Malley, Owner of CORevolution, and Learn How She is Crafting a Standout Megaformer Studio and Seeing Rapid Success from 2018-11-01T08:30

In this episode you’ll learn:

  • Siobhan’s struggles to become profitable after opening her studio

  • If you trust the process, the change is going ...

    Listen
The Business of Boutique Fitness
265: Meet Emily Slaneff, Founder of CrushCamp, a New Studio That is Seeing Massive Growth in Year One of Business from 2018-10-30T08:30

In this episode you’ll learn:

  • How Emily created CrushCamp after not finding anything that aligned with her own values
  • With personalized group trainin...

    Listen
The Business of Boutique Fitness
264: Meet Tara Gregorio, Founder of The Present Momma, and Witness Her Transition From Studio Owner to Online Course Creator from 2018-10-25T08:30

In this episode you’ll learn:  

  • How Tara started her career and had the foresight to build her education around her dream job 
The Business of Boutique Fitness
263: Words Matter: The Art of Conscious Communication and Money Conversations with Mary Shores from 2018-10-23T08:30

In this episode you’ll learn:

  • The amazing story of how Mary came to be the youngest person in the country to open a debt collections company {at only 24 ye...

    Listen
The Business of Boutique Fitness
262: Meet Sarah Ashman and Shauna Haider, the Branding and Design Team Behind Studio Grow and See Just How They Made This the Easiest Rebrand Ever from 2018-10-18T08:30

In this episode you’ll learn:

  • How Sarah is able to create an experience around your brand

  • The ways Shauna and Sarah were able to work seamless...

    Listen
The Business of Boutique Fitness
261: Rebranding 101: The 5 Lessons Learned Rebranding Our Business from 2018-10-16T08:30

In this episode you’ll learn:

  • How I break down the elements of a rebrand

  • The one hard and fast rule in website etiquette

  • Listen
The Business of Boutique Fitness
260: Meet the Faces of Studio Grow: Annie Yoder of Upswing Pilates and How She Built a 6 Figure Studio Within 3 Months of Opening from 2018-10-11T08:30

In this episode you’ll learn:

  • How an interest in fitness turned into Annie dedicating all of herself and her business to changing lives of her clients

    <...

    Listen
The Business of Boutique Fitness
259: Meet the Faces of Studio Grow: Misty Cauthen of Dragonfly Pilates and How Falling Apart Can Lead To Major Steps Forward from 2018-10-09T08:30

In this episode you’ll learn:

  • How seasons of turmoil led to incredible opportunities for Misty
  • The reasons she know she wanted to open more than one ...

    Listen
The Business of Boutique Fitness
258: Meet Tali and Tammar, the founders of Off Road DC and Learn How They’ve Built a Foundation of Fun from 2018-10-04T08:30

In this episode you’ll learn: 

  • How Tammar and Tali met and set out to create “The Cheers of Fitness Studios” {while both holding full-time jobs}

  • <...

    Listen
The Business of Boutique Fitness
257: Meet Studio Grow, Our New Brand, and See Just Why It Was Time To Make This Shift from 2018-10-02T08:30

In this episode you’ll learn:

  • What led me to starting a small consulting business
  • Why we decided that my business needed a shift 
  • How our business...

    Listen
The Business of Boutique Fitness
256: Meet Brooke Bowersock, the Founder of Align Studios} and See How She's Bridging the Gap Between Pilates and Other Movement Modalities from 2018-09-27T08:30

In this episode you’ll learn:

  • How Brooke built her very first studio

  • Why she supports her trainers on their path to find their own unique set ...

    Listen
The Business of Boutique Fitness
255: Niches build Riches: 3 ways to use niches to dominate your market from 2018-09-25T08:30

In this episode you’ll learn:

  • What narrowing down to a very specific market will do for your business
  • Why many of us often resist doing this
    Listen
The Business of Boutique Fitness
254: Meet Jacob Andreae and Learn How He's Built A Business Around 7 Core Clients {and 6 Core Movements} from 2018-09-20T08:30

In this episode you’ll learn:  

  • How Jacob got started on his amazing journey in fitness and business and his transition out of a teaching career to...

    Listen
The Business of Boutique Fitness
253: The 10 Biggest Mistakes I've Made Growing My Businesses {and how to avoid them} Part 3 from 2018-09-18T08:30

In this episode you’ll learn:

  • The influence my mother had on me as an entrepreneur, and something she told me that I have never forgotten
  • How I learn...

    Listen
The Business of Boutique Fitness
252: Meet Valerie Moselle and Learn How Luma Yoga is Shifting the Landscape in Santa Cruz from 2018-09-13T08:30

In this episode you’ll learn:

  • What has allowed Valerie to get her business to a point where she can leave for 4 weeks {and not have it suffer}
  • How sh...

    Listen
The Business of Boutique Fitness
251: The 10 Biggest Mistakes I've Made Growing My Businesses {and how to avoid them} Part 2 from 2018-09-11T08:30

In this episode you’ll learn:

  • Why you need to stop “DIY’ing” and take yourself to a place of growth

  • Sales and revenue is Number 1
    Listen
The Business of Boutique Fitness
250: Meet Maggie Yeung and Homegrown Yoga, Which Is Taking Yoga into Small Towns {and Bringing their Owners Home} from 2018-09-06T08:30

In this episode you’ll learn:

  • The story behind how Maggie named her studio and what led her on her entrepreneurial journey
  • How yoga got her through a...

    Listen
The Business of Boutique Fitness
249: The 10 Biggest Mistakes I've Made Growing My Businesses {and how to avoid them} Part 1 from 2018-09-04T08:30

In this episode you’ll learn:

  • How I know that perfectionism doesn’t exist and what we should be focusing on instead
  • What these “mistakes” ha...

    Listen
The Business of Boutique Fitness
248: Meet Angie McDermott and Learn How She's Overcome an Autoimmune Diagnosis to Build One of the Top Athletic Training Facilities in the Midwest from 2018-08-30T08:30

In this episode you’ll learn:

  • What made Angie decide to focus on athletic training and how she got the confidence to succeed in her chosen field
  • How ...

    Listen
The Business of Boutique Fitness
247: Here's how to turn a One Star Review Into Your Studio's Best Advertisement from 2018-08-28T08:30

In this episode you’ll learn:

  • The best approach for responding to a negative review

  • How to be the business owner people want to engage with {o...

    Listen
The Business of Boutique Fitness
246: Meet Katie White and Learn How She's Turned Her Massage and Yoga Business Into Her Dream Career from 2018-08-23T08:30

In this episode you’ll learn:

  • What Somatic Yoga is and why Katie decided to focus on offering it in her business
  • Her own journey and who she built a succes...

    Listen
The Business of Boutique Fitness
245: Here's how one $8 Google Adword Click Led to $11,389 in sales {and how to replicate this in your studio} from 2018-08-21T08:30

In this episode you’ll learn:

  • How an $8 investment actually made over $30,000 in sales

  • Why people say Google Ad words do not work for...

    Listen
The Business of Boutique Fitness
244: {Best of} Meet Alex Crow, The Teacher Trainer Extraordinaire Whose Retreats, Training and Work Are Developing a New Generation of Yogis from 2018-08-16T08:30

In this episode you’ll learn:

  • Why Alex didn’t agree to conform to a specific way of teaching when working under another brand
  • How she was able to cre...

    Listen
The Business of Boutique Fitness
243: {Best of} Your Studio's Ads Need Copy….Here's How You Write It from 2018-08-14T08:30

In this episode you’ll learn:

  • Why copy is key!
  • The signs that your copy is too generic
  • How to niche down your copy
  • ...

    Listen
The Business of Boutique Fitness
242: {Best of } Meet Michelle Long, Creator of The Practice and Founder of Bloom Retreat, A Holistic Women's Healing Center That's Building Sisterhood, Strength and Solidarity from 2018-08-09T08:30

In this episode you’ll learn:

  • How Michelle’s vision actually came from her own struggles
  • How and why she went against the advice of others when openi...

    Listen
The Business of Boutique Fitness
241: {Best of} You Can't Ask For The Sale Until You've Earned The Right. Here's How to Receive Permission. from 2018-08-07T08:30

In this episode you’ll learn:

  • What does asking for permission mean and why is it important?
  • Why we could be giving away too much info…
  • Listen
The Business of Boutique Fitness
240: {Best of} Meet Jodh Dyson and Savitree Doppelt, the Co-Founders of Urban Yoga Chicago and Learn How They've Transformed Their Studio {and Teacher Trainings} Into a Profitable Powerhouse That's Always Serving Clients from 2018-08-02T08:30

Things you will learn in this episode:

  • How Jodh and Savitree met and built Urban Yoga Chicago in the most organic of ways

  • Why they introduced ...

    Listen
The Business of Boutique Fitness
239: {Best of} How do I finance my startup, launch, renovation, move, or other way to better my business? from 2018-07-31T08:30

In this episode you’ll learn:

  • More about the loans process and why credit cards are not the best way to go
  • What is a confused interest rate, and how intere...

    Listen
The Business of Boutique Fitness
238: {Best of} Meet Emily Hudson, whose Pilates and Gyrotonic Studio Has Seen Double the Growth in this Last Year Thanks To Some Savvy Moves from 2018-07-26T08:30

In this episode you’ll learn:

  • What is Gyrotonic and Gyrokinesis

  • The gap in the industry Emily saw that gave her the opportunity to stand out i...

    Listen
The Business of Boutique Fitness
237: {Best of} A Low Cost Competitor is Killing Me…What Do I Do? {Part 2} from 2018-07-24T08:30

In this episode you’ll learn:

  • The difference between yelling to the masses and whispering to your ideal client
  • How to design a luxury opt-in!
  • What is a...

    Listen
The Business of Boutique Fitness
236: {Best of} Meet Alyssa Pfenning, the founder of Embarque Yoga, whose vision for a studio that offers a holistic healing environment is changing the face of Indianapolis yoga from 2018-07-19T08:30

In this episode you’ll learn:

  • How Alyssa’s side hustle developed into the successful practice it is today

  • What is “Yoga Therapy”

    <...

    Listen
The Business of Boutique Fitness
235: {Best of} A Low Cost Competitor is Killing Me…What Do I Do? {Part 1} from 2018-07-17T08:30

In this episode you’ll learn:

  • How changing my mindset catapulted me into becoming a competition killer (and changed my business in a number of ways)

    Listen
The Business of Boutique Fitness
234: {Best of} Meet Jen Golden Zumann, who's taken her studio, Pilates Chicago, from her Dining Room to 3,000 square feet Full of Joyful Clients from 2018-07-12T08:30

In this episode you’ll learn: 

  • How Jen started out learning Pilates informally as an apprentice in the 90’s after being introduced to it through a college program Listen
The Business of Boutique Fitness
233: {Best of} How do I pay my team {so I can actually make a profit}? from 2018-07-10T08:30

In this episode you’ll learn:

  • How my first hire was a gamble, but necessary for the overall growth of the company
  • There are 7 major types of compensa...

    Listen
The Business of Boutique Fitness
232: {Best of} Meet Melissa Martin Whose New York Athletic Training and Yoga Studio Is Invigorating a Town of 7,000 People from 2018-07-05T08:30

In this episode you’ll learn:

  • All about Melissa’s journey from finance to fitness

  • What is the “Money Mindset” and how it sets the tone for suc...

    Listen
The Business of Boutique Fitness
231: {Best of} {Epic Mindset Shifts} How to Stop Assuming Your Clients Can't Afford Your Services and Start Embracing Your Value from 2018-07-03T08:30

In this episode you’ll learn:

  • How I own my value
  • How to stand by your higher prices
  • How fear and nervousness stop you from owning you ...

    Listen
The Business of Boutique Fitness
230: {Best of} Meet Jill Dailey, founder of The Dailey Method and leader of 65 of the strongest franchisees you'll ever meet from 2018-06-28T08:30

In this episode you’ll learn:

  • How Jill quickly discovered that she can impact so many more people by offering group fitness
  • One of the biggest concer...

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The Business of Boutique Fitness
229: {Best of} Should I Hire An Employee, An Independent Contractor Or A Freelancer? from 2018-06-26T08:30

In this episode, you’ll learn:  

  • How the IRS defines “employee” and “independent contractor” 
  • What are the “common law” rules of an employee? Listen
The Business of Boutique Fitness
228: {Best of} Meet Cara Reeser, a Pilates educator who's building her students into experts one teacher training at a time from 2018-06-21T08:30

In this episode you’ll learn:

  • How Cara embarked on her healing process

  • Why Pilates is the bridge to really thrive in your body again
    Listen
The Business of Boutique Fitness
227: {Best of} The When, Who and What to Do of Hiring Your Dream Team from 2018-06-19T08:30

In this episode, you’ll learn:

  • How to build a team and define your strategies
  • Why hiring is necessary for the growth of your business
  • ...

    Listen
The Business of Boutique Fitness
226: Meet Heather Ritenour-Sampson from 2018-06-14T08:30

In this episode you’ll learn:  

  • What nudged Heather to take the leap to open her own Yoga studio

  • How she was able to take the feedback from ot...

    Listen
The Business of Boutique Fitness
225: The Marketing Month: The Live Event Toolkit: Everything You Need to Make That Booth {and Your Time} a Success from 2018-06-12T08:30

In this episode you’ll learn:

  • Whether or not to be involved in festivals

  • Why you are not there to sell…

  • What ar...

    Listen
The Business of Boutique Fitness
224: Meet Raquel Lanting, A Barre Studio Owner Who Turned 3 Emails Into An 8K Day from 2018-06-07T08:30

In this episode you’ll learn:

  • Raquel’s amazing journey coming to the US to explore fitness and Barre entrepreneurship
  • How the mindset and discipline ...

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The Business of Boutique Fitness
223: The Marketing Month: Triple Your Business By Getting Personal Rather than Automated from 2018-06-05T08:30

In this episode you’ll learn:

  • How I was introduced to the automation revolution

  • Why automation alone isn’t enough

  • How re...

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The Business of Boutique Fitness
222: Meet Maura Vella of 105F and Learn How She Doubled Her Memberships In Only 6 Months from 2018-05-31T08:30

In this episode you’ll learn:

  • How 105F started out as a sought out destination

  • What Maura has learned about being in a partnership

    Listen
The Business of Boutique Fitness
221: {Best of} Are your Facebook Ads failing? Here's Ways to Ensure Your Facebook Marketing Dollars Have Serious ROI Pt.2 from 2018-05-29T08:30

In this episode you’ll learn:

  • Why learning how to test what ad copy works best for you and what is trending now is so important when it comes to Facebook ads 
    ...

    Listen
The Business of Boutique Fitness
220: {Best of} Meet Annie Trotta, Owner of Surya Yoga, and Hear How She Took Her Studio From Crickets to Doubled Revenue With a Go-To Marketing Plan from 2018-05-24T08:30

In this episode you’ll learn: 

  • Annie’s biggest struggles in the first two years of opening her business…
  • How her marketing has evolved since she firs...

    Listen
The Business of Boutique Fitness
219: {Best of} Are your Facebook Ads failing? Here's Ways to Ensure Your Facebook Marketing Dollars Have Serious ROI Pt.1 from 2018-05-22T08:30

In this episode you’ll learn:

  • Generally speaking, what do Facebook ads do?

  • Why we need to test our Facebook ads, build a strategy and align yo...

    Listen
The Business of Boutique Fitness
218: {Best of} Meet An Extraordinary Yoga Studio Owner Who Doubled Her Monthly Revenue Within 8 Weeks of New Pricing and Sales Systems from 2018-05-17T08:30

In this episode you’ll learn: 

  • How personal tragedy helped Christina go after her passion in life

  • Why building a business is like building a f...

    Listen
The Business of Boutique Fitness
217: {Best of} Avoid Wasting Ten's of Thousands of Dollars on Inefficient Marketing {and get all your social media covered in less than 3 hours a month] from 2018-05-15T08:30

In this episode you’ll learn: 

  • What is a social media editorial calendar
  • Jordan’s ratio for selling posts frequency compared to other purpose-driven posts
  • ...

    Listen
The Business of Boutique Fitness
216: Meet Katy Katzmann and See Just What Happens 1 Year Into Your Studio's Transformation {Hint: The 25% Revenue Increase is Just the Beginning} from 2018-05-10T08:30

In this episode you’ll learn:

  • The incredible growth Katy’s business has achieved in the last year {and how she’s bee able to do it}
  • What...

    Listen
The Business of Boutique Fitness
215: 5 Lessons I've Learned From SoulCycle from 2018-05-08T08:30

In this episode you’ll learn:

  • What is “SoulCycling”

  • Why you should build a brand - not a business!

  • How to cultivate inte...

    Listen
The Business of Boutique Fitness
214: Meet Hannah McDonald and Learn How She's Doubled Her Income {and Tripled Her Clients} in Eight Short Months from 2018-05-03T08:30

In this episode you’ll learn:

  • How Hanna was able to identify a large gap in the fitness health industry and open her own studio WHILE working full time

    ...

    Listen
The Business of Boutique Fitness
213: The Carpe Diem Cure: The Only 3 Things You Need to Do Every Single Day To Transform Your Studio from 2018-05-01T08:30

In this episode you’ll learn:

  • You can’t always do it all {learn how to do what NEEDS to be done}

  • Move forward - one day at a time

    ...

    Listen
The Business of Boutique Fitness
212: Meet Melissa Martin Whose New York Athletic Training and Yoga Studio Is Invigorating a Town of 7,000 People from 2018-04-26T08:30

In this episode you’ll learn:  

  • All about Melissa’s journey from finance to fitness

  • What is the “Money Mindset” and how it sets the tone for s...

    Listen
The Business of Boutique Fitness
211: Retreats With Real Revenue: Building an Amazing Adventure That Wows Your Students and Your Bank Account. Pt. 2 from 2018-04-24T08:30

In this episode you’ll learn:

  • A recap on identifying a retreat versus an event 
  • What is the marketing cycle if planning an event {and why you sh...

    Listen
The Business of Boutique Fitness
210: Meet Alyssa Pfenning, the founder of Embarque Yoga, whose vision for a studio that offers a holistic healing environment is changing the face of Indianapolis yoga from 2018-04-19T08:30

In this episode you’ll learn:

  • How Alyssa’s side hustle developed into the successful practice it is today

  • What is “Yoga Therapy”
    <...

    Listen
The Business of Boutique Fitness
209: Retreats With Real Revenue: Building an Amazing Adventure That Wows Your Students and Your Bank Account from 2018-04-17T08:30

In this episode you’ll learn:

  • How to set yourself up for profits when planning a retreat or an event

  • Tips to help you in the process of ...

    Listen
The Business of Boutique Fitness
208: Meet Emily Hudson, whose Pilates and Gyrotonic Studio Has Seen Double the Growth in this Last Year Thanks To Some Savvy Moves from 2018-04-12T08:30

In this episode you’ll learn:

  • What is Gyrotonic and Gyrokinesis

  • The gap in the industry Emily saw that gave her the opportunity to stand...

    Listen
The Business of Boutique Fitness
207: The Four Stages Every Studio Must Pass Through: The Freedom Stage, or Stepping Back to Allow the Empire You've Built to Grow {yes, even when you're not there} from 2018-04-10T08:30

In this episode you’ll learn:

  • The biggest warning I have for you in this stage
  • Stick to what your clients truly need and want in this stage
      Listen
The Business of Boutique Fitness
206: Meet Jodh Dyson and Savitree Doppelt, the Co-Founders of Urban Yoga Chicago and Learn How They've Transformed Their Studio {and Teacher Trainings} Into a Profitable Powerhouse That's Always Serving Clients from 2018-04-05T08:30

Things you will learn in this episode:

  • How Jodh and Savitree met and built Urban Yoga Chicago in the most organic of ways
  • Why they introduced kundali...

    Listen
The Business of Boutique Fitness
205: The Four Stages Every Studio Must Pass Through: The Grow Stage, or Leveraging Team and Offerings to Maximize Your Profits from 2018-04-03T08:30

In this episode you’ll learn:

  • What your role needs to be in this stage and why you have to build beyond yourself

  • What I did to shift my focus ...

    Listen
The Business of Boutique Fitness
204: Meet Freda Nunn, a Pilates Studio Owner, who's Built a Full-Time Income Source as She Prepares for Retirement from the Federal Government from 2018-03-29T08:30

In this episode you’ll learn: 

  • How Freda went from working for the federal government to owing and running her very own Pilates studio

  • The ste...

    Listen
The Business of Boutique Fitness
203: The Four Stages Every Studio Must Pass Through: The Build Stage, or Creating Consistent Clients, Profits, and Revenue You Can Rely On, All Year Long from 2018-03-27T08:30

In this episode you’ll learn: In this episode you’ll learn: 


• Why you need to define the difference between urgent and important when managing your tasks in this phase


Listen

The Business of Boutique Fitness
202: Meet Lisa Howell, the Australian Physiotherapist whose Cutting Edge Approach to the Body is Transforming the Lives of Young Athletes {and plenty of practitioners} Across the Globe from 2018-03-22T08:30

In this episode you’ll learn:  

  • Why there is a significant amount injuries happening in young dancers under the age of 14 
  • How trainers should approach you...

    Listen
The Business of Boutique Fitness
201: The Four Stages Every Studio Must Pass Through: The Wonder Stage, Opening {or Reinventing} Your Studio for Max Profitability, and Peace of Mind from 2018-03-20T08:30

In this episode you’ll learn: 

  • What is the “wonder phase”

  • How to get your baseline operation costs right - from the beginning

    Listen
The Business of Boutique Fitness
200: Meet Jen Golden Zumann, who's taken her studio, Pilates Chicago, from her Dining Room to 3,000 square feet Full of Joyful Clients from 2018-03-15T08:30

In this episode you’ll learn:

  • How Jen started out learning Pilates informally as an apprentice in the 90’s after being introduced to it through a college program  Listen
The Business of Boutique Fitness
199: Are your Facebook Ads failing? Here's Ways to Ensure Your Facebook Marketing Dollars Have Serious ROI Pt.2 from 2018-03-13T08:30

In this episode you’ll learn: 

  • Why learning how to test what ad copy works best for you and what is trending now is so important when it comes to Facebook ads
    ...

    Listen
The Business of Boutique Fitness
198: Meet Jill Dailey, Founder of The Dailey Method and Leader of 65 of the Strongest Franchisees You'll Ever Meet from 2018-03-08T09:30

In this episode you’ll learn:

  • How Jill quickly discovered that she can impact so many more people by offering group fitness 
  • One of the biggest conce...

    Listen
The Business of Boutique Fitness
197: Episode 197: Are your Facebook Ads failing? Here's Ways to Ensure Your Facebook Marketing Dollars Have Serious ROI Pt.1 from 2018-03-06T09:30

In this episode you’ll learn:

  • Generally speaking, what do Facebook ads do?

  • Why we need to test our Facebook ads, build a strategy and align yo...

    Listen
The Business of Boutique Fitness
196: Meet Giselle Mari, the yoga teacher trainer, whose spunk is enlightening souls around the world from 2018-03-01T09:30

In this episode you’ll learn:

  • How young athletes can benefit from yoga and being able to practice both the mental and physical aspects
  • Why it is that being...

    Listen
The Business of Boutique Fitness
195: Ready to open your studio on the right foot? Here's the Pre-Sale Strategies to Open Profitable {While Actually Enjoying the Process} - Part 3 from 2018-02-27T09:30

In this episode you’ll learn:  

  • What are some benefits to having your Grand Opening weeks after you open

  • How long it will really take to plan ...

    Listen
The Business of Boutique Fitness
194: Meet Kathryn Morgan, the former New York City Ballet dancer whose trainings and tutorials are bringing the highest level teaching into living rooms around the world from 2018-02-22T09:30

In this episode you’ll learn: 

  • Why passion has to be driven by the child
  • It doesn’t matter how talented you think you are, you have to have ...

    Listen
The Business of Boutique Fitness
193: Ready to open your studio on the right foot? Here's the Pre-Sale Strategies to Open Profitable {While Actually Enjoying the Process} - Part 2 from 2018-02-20T09:30

In this episode you’ll learn:

  • A quick recap of Part one of Pre-Sale Strategies and what you should have prepared

  • How to use giveaways as the m...

    Listen
The Business of Boutique Fitness
Episode 192: Meet Cara Reeser, a Pilates educator who's building her students into experts one teacher training at a time from 2018-02-15T09:30

In this episode you’ll learn: 

  • How Cara embarked on her healing process 

  • Why Pilates is the bridge to really thrive in your body again
    <...

    Listen
The Business of Boutique Fitness
191: Ready to open your studio on the right foot? Here's the Pre-Sale Strategies to Open Profitable {While Actually Enjoying the Process} from 2018-02-13T09:30

In this episode you’ll learn:

  • The importance of finding out the right information before you get started on selling memberships and creating revenue
    ...

    Listen
The Business of Boutique Fitness
190: {Best of} 5 Steps to Add 1K A Month To Your Bottomline from 2018-02-08T09:30

On today’s show we’re deep diving back in to one of the most important and impactful episodes we’ve had! This week, I’m sharing how you can add $1,000 each month to your business. Now, this may ...

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The Business of Boutique Fitness
189: {Best of} 7 Mindset Shifts You've Gotta Make To Build An Epic Empire from 2018-02-06T09:30

On today’s show we’re deep diving back in to one f the most important and impactful episodes we’ve had over our last 100 shows! We’re looking at 7 mindset shits you’ve got to make to build an ep...

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The Business of Boutique Fitness
188: {Best of} A Low Cost Competitor is Killing Me....What Do I Do? (Part 2) from 2018-02-01T09:30

It’s time for another “Best of” and we’re heading back to part two of our series on how to deal with low cost competitors. So let’s wrap up exactly what your strategy should be to stop competing...

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The Business of Boutique Fitness
187: {Best of} A Low Cost Competitor is Killing Me... What Do I Do? (Part 1) from 2018-01-30T09:30

Today it’s time for another “Best of” episode, and we’re looking back at what you can do when a low cost competitor is killing your business. Why? Because this is probably the #1 biggest concern...

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The Business of Boutique Fitness
186: {Best of} 20% of our Clients Bring in 80% of Our Income. This is exactly how I found our highest paying customers. from 2018-01-25T09:30

Today it’s time for another “Best of” episode! Over the years, we’ve learned that 20% of our clients brought in 80% of our income. Without a doubt, these are our highest-paying customers and the...

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The Business of Boutique Fitness
185: {Best of - Epic Mindset Shifts} How to Stop Assuming Your Clients Can't Afford Your Services and Start Embracing Your Value from 2018-01-23T09:30

Today it's time for a "Best of", and we're going back to an Epic Mindset Shift I recorded on embracing your real value. Why is this so important? Until this shift can happen, you're never going ...

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The Business of Boutique Fitness
184: {Best of} Crash and Learn: Jenna Kutcher from 2018-01-18T09:30

In this “Best of” episode you’ll learn:

  • How Jenna turned a $300 investment into a mega-successful business for herself!

  • How to learn to leverage what you have ...

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The Business of Boutique Fitness
183: {Best of} Way to Wealth from 2018-01-16T09:30

In this “Best of” episode you’ll learn:

  • How wealth gives you freedom, but it doesn’t have to be your top priority

  • The 4-legged stool of wealth and its relation...

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The Business of Boutique Fitness
182: {Best of} How I Stopped Wearing The People Pleaser Name and Started Taking Hold of My Business and Life from 2018-01-11T09:30

Over the next four weeks, we’ll be deep diving back in to some of the most important and impactful episodes we’ve had over our last 100 shows! This week, we’re talking about the epic mindset shi...

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The Business of Boutique Fitness
181: {Best of} Referrals Done Right: Skip The Sleaze and Learn How We Turn Every Client Into Three More from 2018-01-09T09:30

Over the next four weeks, we’re deep diving back in to some of the most important and impactful episodes we’ve had over our last 100 shows! This week, we’re looking at referrals done right, beca...

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The Business of Boutique Fitness
180: {Best of} Don't Go Into 2017 Clueless: 5 Steps to Take Your Business Exactly Where you Want to Go. from 2018-01-04T09:30

In this “Best Of” episode we’re joined by Amber McCue. Amber is the founder of NiceOps and a business operations expert, and she shares how you can do what you love AND follow the money, how you...

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The Business of Boutique Fitness
179: {Best of} 6 Ways We're Using Email Marketing To Rapidly Grow Our Company from 2018-01-02T09:30

In this “Best Of” episode, we’re looking at the ways we use email marketing to rapidly grow our company. Automated systems, funnels, surveys and more – it’s all covered here!

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The Business of Boutique Fitness
178: {Best of} What is a marketing funnel and how on earth do I use it? from 2017-12-28T09:30

We’re ending 2017 with another of the “Best Of” series, and today we’re talking all about marketing funnels: what exactly they are, why you need them in your business and how you can implement t...

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The Business of Boutique Fitness
177: {Best of} 3 Ways To Answer My Least Favorite Question: How Much Do You Cost? from 2017-12-26T09:30

We’ve been moving through the best of the best episodes of this year, and I have to say that it was no surprise to me when this one jumped to the very top of the list. The fact of the matter is,...

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The Business of Boutique Fitness
176: {Best of} The 7 Compensation Plans We Use For Our Team Members from 2017-12-21T09:30

We are right in the middle of our “Best Of” series, and I am so excited to reshare this episode with you! One of the biggest questions I get: I’m ready to expand my team, but I have no idea how ...

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The Business of Boutique Fitness
175: {Best of} How I Cracked the Half Million Dollar Mark in our First 9 Months of Business from 2017-12-19T09:30

We’re in the middle of our “Best Of” series, and this episode is one that created a ton of interest. In this show we broke down the first 9 months of our newest business, and its trajectory to o...

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The Business of Boutique Fitness
174: {Best Of} How I Built A Million Dollar Business Working Less Than 20 Hours a Week from 2017-12-14T09:30

I am so excited you’re joining me again for our “Best Of” series. You’re going to be getting access to some of the biggest episodes we’ve aired, and today’s was one we probably received the most...

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The Business of Boutique Fitness
173: The Talent Remedy {Part Two}: How I've Built An Amazing Team All While Seeking Out Talent Among My Friends, Clients and Random Strangers from 2017-12-12T09:30

In this episode you’ll learn:

  • How to develop a hiring process {and how to read through more than just a resume!}

  • Ways to deal with “cold traff...

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The Business of Boutique Fitness
172: Meet Adriene Mishler, YouTube’s Leading Yoga Influencer from 2017-12-07T09:30

In this episode you’ll learn:

  • Adriene’s amazing journey – and how it all started on YouTube!
  • Her advice on how to find what feels good to you…
  • Why trav...

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The Business of Boutique Fitness
171: The Four Components That Allow For Digital Studio Success from 2017-12-05T09:30

In this episode you’ll learn:

  • Why you absolutely need to know who you are when it comes to website optimization!

  • The reason you shoul...

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The Business of Boutique Fitness
170: Meet Olivia Allnutt, Who Is Taking a Healing Brand Global and Changing the Face of Stretching from 2017-11-30T09:30

In this episode you’ll learn:

  • All about stretch therapy and the goals of this comprehensive system

  • How it was started {and became a huge trend...

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The Business of Boutique Fitness
169: Myken New Years Extravaganza from 2017-11-28T09:30

In this episode you’ll learn: 

  • How to stand out from a marketing perspective in the new year

  • Why setting yourself up for January will impact t...

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The Business of Boutique Fitness
168: A Very Happy Thanksgiving To You from 2017-11-23T09:30

In this episode you’ll learn:

  • What I’m truly thankful for!
  • The original goal of this podcast, and the plan going forward
  • My special me...

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The Business of Boutique Fitness
167: The Talent Remedy: How I've Built An Amazing Team All While Seeking Out Talent Among My Friends, Clients and Random Strangers from 2017-11-21T09:30

In this episode you’ll learn:  

  • How my hiring process has developed out of “bad” hire experiences
  • What is a “talent database”?
  • Core personal...

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The Business of Boutique Fitness
166: Meet Robin Truxel, the Owner of Tru Pilates {My Home Studio} and Founder of Strong Mama from 2017-11-16T09:30

In this episode you’ll learn:

  • Diet changes that are recommended during pregnancy {and how they can help with several symptoms}
  • How you can improve yo...

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The Business of Boutique Fitness
165: Time to sell your studio? Here's What You Need To Know {Part Two} from 2017-11-14T09:30

In this episode you’ll learn:

  • The multipliers to use to determine the final asking price of your business
  • The strategies to use to increase your mult...

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The Business of Boutique Fitness
164: Meet Coral Brown, A Yoga Teacher and Renowned Teacher Trainer, Who's Coupling Mental Health, Psychology and the Chakras Into Some of the Most Powerful Student {and Teacher} Breakthroughs, I've Ever Seen from 2017-11-09T09:30

In this episode you’ll learn:

  • What is the special link between mental health and yoga
  • How Coral developed a therapy-based modality approach to mental...

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The Business of Boutique Fitness
163: Time to sell your studio? Here's What You Need To Know {Part One} from 2017-11-07T09:30

In this episode you’ll learn:

  • How I realized the business model I had wasn’t going to work for me going forward
  • The biggest lessons I learned over th...

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The Business of Boutique Fitness
162: Meet Taty Castro, Who's Transforming the Ways Studios View Retail, All While Producing {Dare I Say It} The Greatest Leggings of All Time from 2017-11-02T08:30

In this episode you’ll learn:

  • What Taty considers the most loving thing she ever did for herself
  • Why not having previous experience in the f...

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The Business of Boutique Fitness
161: These are your 3 BIGGEST competitors {and this is exactly what you need to do to stand your ground against them} from 2017-10-31T08:30

In this episode you’ll learn:

  • An early experience in business I had that put a fear of competition in my mind
  • How we became “competition killers!”
  • Ways...

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The Business of Boutique Fitness
160: Meet Holly Rilinger, Who's Leading The Merger of HIIT and Meditation In Her Newest Book and Ongoing World Tour of Classes from 2017-10-26T08:30

In this episode you’ll learn:

  • How Holly’s disadvantages or hardships made her journey and experience even better

  • You can gain perspec...

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The Business of Boutique Fitness
159: Your Studio's Ads Need Copy….Here's How You Write It from 2017-10-24T08:30

In this episode you’ll learn:

  • Why copy is key!
  • The signs that your copy is too generic
  • How to niche down your copy
  • ...

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The Business of Boutique Fitness
158: Meet Chelsea Kocis, The COO and Co-Founder of Swerve Who's Transforming the Model {and Ride} of Boutique Cycling from 2017-10-19T08:30

In this episode you’ll learn:

  • How Chelsea successfully implemented the concept of competition into her classes
  • How they managed to bring teamwork and...

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The Business of Boutique Fitness
157: The #1 Mindset Shift to Real Freedom In Your Studio from 2017-10-17T08:30

In this episode you’ll learn:  

  • How freedom surrounds me

  • My business has showed both myself and my clients freedom
  • Rev...

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The Business of Boutique Fitness
156: Meet Alex Crow, The Teacher Trainer Extraordinaire Whose Retreats, Training and Work Are Developing a New Generation of Yogis from 2017-10-12T08:30

In this episode you’ll learn:

  • Why Alex didn’t agree to conform to a specific way of teaching when working under another brand
  • How she was able to cre...

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The Business of Boutique Fitness
155: 4 Lessons To Learn Today From Uber {That Will Add Dollars To Your Studio's Bottom Line and Erase Headaches From Your Life} from 2017-10-10T08:30

In this episode you’ll learn:

  • How Uber has taught lessons to businesses in every industry!
  • Why the customer isn’t always right
  • Listen
The Business of Boutique Fitness
154: Nischala Joy Devi, A Yoga Teacher and Healer Whose Groundbreaking Medical Work Combining Medicine and Mindfulness Has Changed The World from 2017-10-05T08:30

In this episode you’ll learn:

  • How Nischala got started in Western medicine and yoga back in the 1980’s – and hasn’t stopped!
  • Why Western medicine jus...

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The Business of Boutique Fitness
153: The 3 Things You Must Get Right Before You Spend a Dollar on Facebook Ads from 2017-10-03T08:30

In this episode you’ll learn:

  • What essential things will need to be incorporated into your marketing in order for it to be effective
  • The difference b...

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The Business of Boutique Fitness
152: Meet Alyssa Snow and Learn How She Added 40% in Revenue to her NYC Yoga Studio While Working Less Than 10 Hours a Week from 2017-09-28T08:30

In this episode you’ll learn:

  • Alyssa’s journey from the finance world to studio owner!
  • How her personal struggles actually allowed her to find hersel...

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The Business of Boutique Fitness
151: Tired of Struggling Today? Here's the shifts your business needs to make to thrive tomorrow from 2017-09-26T08:30

In this episode you’ll learn:

  • How mindset can make or break your start up business!
  • Why not to shy away from specific client base - and instead offer...

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The Business of Boutique Fitness
150: Meet Marissa DiNucci and Angela Kraber, Co-Owners of Max Fitness, On How They Took Their Studio From the Verge of Closing to Selling Out Programs Through Niche Marketing from 2017-09-21T08:30

In this episode you’ll learn:

  • Why you need to build your business before you start your business
  • The importance of true connection and relat...

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The Business of Boutique Fitness
149: Intro Packages 101: 4 Ways to Double, Triple or Quadruple Your Intro Package Conversion Starting Today from 2017-09-19T08:30

In this episode you’ll learn:  

  • The truth behind post-introduction conversion rates
  • Why introduction packages aren’t serving clients to the fullest Listen
The Business of Boutique Fitness
148: Meet Annie Trotta, Owner of Surya Yoga, and Hear How She Took Her Studio From Crickets to Doubled Revenue With a Go-To Marketing Plan from 2017-09-14T08:30

In this episode you’ll learn:

• Annie’s biggest struggles in the first two years of opening her business…

• How her marketing has evolved since she first started

• How she’s...

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The Business of Boutique Fitness
147: The 10% Rule: Here's How We're Giving 10% Back To These Charities {and why it's an indispensable part of our business model} from 2017-09-12T08:30

In this episode you’ll learn:

  • How I treat my business like a non-profit by giving back to my team
  • Steps that you can take to give back now!
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The Business of Boutique Fitness
146: Meet Rachel Saligari, Founder of Active Health Solutions Physiotherapy, a Total Body Wellness Center That's Now Booming After Switching to a Membership-Based Business Model from 2017-09-07T08:30

In this episode you’ll learn:

  • How Rachel decided to pair her training with Pilates
  • Why she found it paramount to train her physical therapists in Pil...

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The Business of Boutique Fitness
145: You Can't Ask For The Sale Until You've Earned The Right. Here's How to Receive Permission. from 2017-09-05T08:30

In this episode you’ll learn:  

  • What does asking for permission mean and why is it important?
  • Why we could be giving away too much info…
  • <...

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The Business of Boutique Fitness
144: Meet Katy Katzmann, Bikram Yoga Studio Founder on Taking a Leap of Faith and Ramping Up Client Retention Through The Art of Cultivating Community from 2017-08-31T08:30

In this episode you'll learn: 

  • Katy’s journey and how she got started in Bikram Yoga
  • Why she chose to build a yoga community - and not just a studio!...

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The Business of Boutique Fitness
143: {Best of} A Low Cost Competitor is Killing Me....What Do I Do? (Part 2) from 2017-08-29T08:30

It’s time for another “Best of” and we’re heading back to part two of our series on how to deal with low cost competitors. So let’s wrap up exactly what your strategy should be to stop competing...

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The Business of Boutique Fitness
142: Meet Shannon Simmons, An Accountant and Profit First Professional, Whose Niche Financial Firm is Getting Fitness Businesses on Firm, Profitable Footing from 2017-08-24T08:30

In this episode you’ll learn:

  • What is “Profit First” and how it works

  • How to ensure you are paying yourself!
  • Why some ...

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The Business of Boutique Fitness
141: {Best of} A Low Cost Competitor is Killing Me... What Do I Do? (Part 1) from 2017-08-22T08:30

Today it’s time for another “Best of” episode, and we’re looking back at what you can do when a low cost competitor is killing your business. Why? Because this is probably the #1 biggest concern...

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The Business of Boutique Fitness
140: Meet Ai Kubo, the Scientist and Yogi, Whose Bringing Mindfulness To The Forefront of the World of Medicine from 2017-08-17T08:30

In this episode you’ll learn:

  • How Ai’s successfully integrated her background of science with yoga
  • Why she considers yoga as her “life saver”
  • The ways ...

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The Business of Boutique Fitness
139: {Best of} 20% of our Clients Bring in 80% of Our Income. This is exactly how I found our highest paying customers. from 2017-08-15T08:30

Today it’s time for another “Best of” episode! Over the years, we’ve learned that 20% of our clients brought in 80% of our income. Without a doubt, these are our highest-paying customers and the...

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The Business of Boutique Fitness
138: Meet Jordan Beinhorn, the Founder of Pilates on Traction and a Modern Day Healer Who's Layering the Healing Arts Into Modern Day Pilates from 2017-08-10T08:30

In this episode you’ll learn:

  • How Jordan’s dancing and figure skating career introduced her to Pilates
  • Why she chose an intimate home-based studio Listen
The Business of Boutique Fitness
137: {Best of - Epic Mindset Shifts} How to Stop Assuming Your Clients Can't Afford Your Services and Start Embracing Your Value from 2017-08-08T08:30

Today it's time for a "Best of", and we're going back to an Epic Mindset Shift I recorded on embracing your real value. Why is this so important? Until this shift can happen, you're never going ...

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The Business of Boutique Fitness
136: Meet Michelle Long, Creator of The Practice and Founder of Bloom Retreat, A Holistic Women's Healing Center That's Building Sisterhood, Strength and Solidarity from 2017-08-03T08:30

In this episode you’ll learn:  

  • How Michelle’s vision actually came from her own struggles
  • How and why she went against the advice of others when ope...

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The Business of Boutique Fitness
135: Contrator Conundrums: Negotiating Buildouts, Expansions and Additions to Your Studio WITHOUT Losing Your Mind {or Your Wallet} from 2017-08-01T08:30

In this episode you’ll learn:

  • Why you should interview and ask for bids from multiple contractors
  • What is a “lined item bid”?
  • Listen
The Business of Boutique Fitness
134: Meet the Mother-Daughter Team That Are Transforming Boutique Fitness in NYC {And Taking The Next Big Leap to Franchise Their Method} from 2017-07-27T08:30

In this episode you’ll learn:

  • You can always start over!
  • Why Lauren got certified in Pilates and how she applied it to her niche
  • Rachel’s jour...

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The Business of Boutique Fitness
133: You're ready to launch your next big training or workshop. Here's how to make it a thriving success. from 2017-07-25T08:30

In this episode you’ll learn:

  • How to find the best offer - and why you should set your pricing upfront
  • Why I recommend a flat fee for guest speakers (with a few excep...

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The Business of Boutique Fitness
132: The Must Have Guide to Leases For Brick and Mortar Studio Owners from 2017-07-20T08:30

In this episode you’ll learn:

  • Why the lease has to be right for all of the parties involved to truly work
  • The single most important thing to have when negotiating
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The Business of Boutique Fitness
131: Use These 6 Pillars To Change Your Team Engagement {And Your Studio} Forever from 2017-07-18T08:30

In this episode you’ll learn: 

  • How to introduce the 6 pillars to employees or independent contractors
  • Why you should implement consequences to employees or contractor...

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The Business of Boutique Fitness
130: Here's My Must-Have, Daily, Money Mindset Exercise {That's Added Millions To My Bottom Line} from 2017-07-13T08:30

In this episode you’ll learn:

  • Why I really started tracking my money (and you should too)!
  • How to open up the door to prosperity and abundance
  • How does...

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The Business of Boutique Fitness
129: 4 Steps to Leverage FREE Publicity to Drive New Clients Through Your Door from 2017-07-11T08:30

In this episode you’ll learn: 

  • How to utilize press releases in local newspapers – the right way!
  • Why you should incorporate your “badges of honor” in your press rele...

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The Business of Boutique Fitness
128: Meet Delia Buckmaster, Pilates Anytime Next Instructor Finalist, Booty Barre Master Trainer, and Founder of Exhale Pilates in Whitefish, MT {Population 6,357} As We Chat Personal Brands and Small Town Studios. from 2017-07-06T08:30

In this episode you’ll learn:

  • A mental connection to Pilates was what made Dalia fall in love with the practice
  • How Dalia grew her business organically - through oppo...

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The Business of Boutique Fitness
127: Boutique Fitness is officially a price driven commodity {but it doesn't have to stay that way}. Here's 3 ways to change that today in your studio. from 2017-07-04T08:30

In this episode you’ll learn:

  • How we remove our business from being a commodity

  • Know your unique methodology!

  • Why you should attach a nam...

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The Business of Boutique Fitness
126: {Best of} Crash and Learn: Jenna Kutcher from 2017-06-29T08:30

In this episode you’ll learn:

  • How Jenna turned a $300 investment into a successful business for herself
  • How to learn to leverage what you have in assets for your...

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The Business of Boutique Fitness
125: Let's Turn Inventory Management Into Cash Management from 2017-06-27T08:30

In this episode you’ll learn: 

  • Everyone has an online business - whether you have a “brick and mortar” or not!
  • Why there’s value in repurposing
  • ...

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The Business of Boutique Fitness
124: {Best of} Way to Wealth from 2017-06-22T08:30

In this episode you’ll learn:

• How wealth gives you freedom, but it doesn’t have to be your top priority

• The 4-legged stool of wealth and its relation to different aspects in bu...

Listen
The Business of Boutique Fitness
123: Avoid Wasting Ten's of Thousands of Dollars on Inefficient Marketing {and get all your social media covered in less than 3 hours a month] from 2017-06-20T08:30

In this episode you’ll learn:

• What is a social media editorial calendar

• Jordan’s ratio for selling posts frequency compared to other purpose-driven posts

• Why you don’t...

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The Business of Boutique Fitness
122: 63 Minutes with Nancy Castiglioni, Who's Merging Pilates, Travel and A Home Base of Panama Into One Of The Most Exciting Visions I've Ever Seen from 2017-06-15T08:30

In this episode you’ll learn:

• How it was love at first sight for Nancy when she was introduced to Pilates

• The ways she’s been able to infuse other areas of fitness, like aquati...

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The Business of Boutique Fitness
121: Add An Additional 6 Figures A Year By Implementing A Simple 3 Step Client Onboarding Process from 2017-06-13T13:00:47

In this episode you’ll learn:

• A simple way to get a customer for life!

• Which large company “surprises and delights” its customers (and an example of a small company that’s doin...

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The Business of Boutique Fitness
120: Meet Anula Maiberg, Co-Owner of 6th Street Pilates, Who's Bringing Pilates into the Weirdly, Wild Modern Era from 2017-06-08T08:30

In this episode you’ll learn:

• The secret to getting more hours back in your day

• How every leap forward will reveal more steps you didn’t know were there

• Anula’s simple...

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The Business of Boutique Fitness
119: 4 Ways to Bring in Your New Client {Without Using Facebook Ads} from 2017-06-06T08:30

In this episode you’ll learn:

• How getting back to basics will allow for genuine contact with the people in your community

• Who “Alumni Members” are and why it’s so important to ...

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The Business of Boutique Fitness
118: Meet Jenny Fenig, Who's Turned A Corporate Career Into a Spiritual Coaching Phenomenon from 2017-06-01T08:30

In this episode you’ll learn:

• How Jenny discovered the power of following your gifts and knowing what you are meant for

• How she was able to develop her coaching models over tim...

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The Business of Boutique Fitness
117: How I Would Start My Brick and Mortar Business If I Could Do It All Over Again from 2017-05-30T11:47:46

In this episode you’ll learn:

• Why I’m glad for even the “bad” things in my life that have happened

• The importance of being in the right place at the right time to allow for mag...

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The Business of Boutique Fitness
116: Meet Chris Norton, a Football Star Who Turned a Life Changing Moment Into A Chance To Inspire Millions from 2017-05-25T08:30

In this episode you’ll learn:

• How the values that Chris had instilled in him by his parents, sports teams and school gave him the strength to fight and heal

• He desired to have ...

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The Business of Boutique Fitness
115: Becoming Team Disney: 4 Strategies You Can Use Today To Turn Your Team Into a Customer Service Powerhouse from 2017-05-23T08:30

In this episode you’ll learn:

  • How the Disney cast members relates to my team members
  • What is schema and how is it used to describe job descriptions?
  • Wh...

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The Business of Boutique Fitness
114: Thinking Outside of The Fitness Box: How One Entrepreneur is Building a 7-Figure Company By Thinking Fit In A Whole New Way from 2017-05-18T08:30

In this episode you’ll learn:

  • Is print media dead?

  • There are four things that sustain Ryan McKenzie's magazines

  • How he utilizes digital p...

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The Business of Boutique Fitness
113: The Top 3 People That Helped Me Turn My Business Into A Million Dollar Empire {And, How To Find Them In Your Life} from 2017-05-16T08:30

Things you will learn in this episode:

  • How I carried a childhood lesson into the rest of my life
  • How I realized the importance of a mentors (and how I chose them for ...

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The Business of Boutique Fitness
112: Meet Amy Selbach Who's Creating Fitness Empires In The Heart of Kenya and Taking 20 Years of International Branding Into Studios Worldwide from 2017-05-11T08:30

In this episode you’ll learn:

  • How Amy had the ideal training ground for become an entrepreneur
  • How she’s been able to succeed in new markets – without having an exist...

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The Business of Boutique Fitness
111: The Facebook Strategy That's Poised To Be a Million Dollar Home Run from 2017-05-09T08:30

In this episode you’ll learn:

  • How I took my ad spend down to only 10% percent of what is was previously
  • What are the two different types of marketing that your busine...

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The Business of Boutique Fitness
110: {Best of} How I Stopped Wearing The People Pleaser Name and Started Taking Hold of My Business and Life from 2017-05-04T08:30

Over the last four weeks, we’ve been deep diving back in to some of the most important and impactful episodes we’ve had over our last 100 shows! This week, we’re talking about the epic mindset s...

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The Business of Boutique Fitness
109: {Best of} Crash&Learn: Erin Haag from 2017-05-02T08:30

Over the last four weeks, we’ve been deep diving back in to some of the most important and impactful episodes we’ve had over our last 100 shows! This week, we’re replaying my chat with Erin Haag...

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The Business of Boutique Fitness
108: {Best of} Referrals Done Right: Skip The Sleaze and Learn How We Turn Every Client Into Three More from 2017-04-27T08:30

Over the next four weeks, we’re deep diving back in to some of the most important and impactful episodes we’ve had over our last 100 shows! This week, we’re looking at referrals done right, beca...

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The Business of Boutique Fitness
107: Meet a Pilates and Fitness Owner Who Went From Ready to Close to Quadrupling Her Revenue in Less Than Four Months from 2017-04-25T08:30

In this episode you’ll learn:

  • How to apply the knowledge learned from building one business use it in other industries

  • When signing a lease, should you get an ...

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The Business of Boutique Fitness
106: {Best of} 5 Steps to Add 1K A Month To Your Bottomline from 2017-04-20T08:30

Over the next four weeks, we’re deep diving back in to some of the most important and impactful episodes we’ve had over our last 100 shows! This week, I’m sharing how you can add $1,000 each mon...

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The Business of Boutique Fitness
105: Meet Johdi Woodford, a Swiss Fitness Studio Owner who Quadrupled her Monthly Revenue in less than four weeks thanks to this simple Facebook ad promotion from 2017-04-18T08:30

In this episode you’ll learn: 

  • How an injury introduced Johdi to Pilates and a life-threatening event allowed her to take the leap she needed
  • What services set hers a...

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The Business of Boutique Fitness
104: {Best of} 7 Mindset Shifts You've Gotta Make To Build An Epic Empire from 2017-04-13T08:30

Over the next four weeks, we’re deep diving back in to some of the most important and impactful episodes we’ve had over our last 100 shows! This week, we’re looking at 7 mindset shits you’ve got...

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The Business of Boutique Fitness
103: How One Houston Pilates Studio Owner Is Thriving Under Tough Economic Conditions, Growing Her Profits To Their Highest Levels in 9 Years and Finally Enjoying Some Well Deserved Free Time from 2017-04-11T08:30

In this episode you’ll learn:

  • How Melanie was able to use her weakness as a positive catalyst into entrepreneurship
  • How being a professional dancer helped her with th...

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The Business of Boutique Fitness
102: {Best of} 3 Ways to Answer my Least Favorite Question: How much do you cost? from 2017-04-06T08:30

Over the next four weeks, we’re deep diving back in to some of the most important and impactful episodes we’ve had over our last 100 shows! This week, it’s time to look at three ways to answer m...

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The Business of Boutique Fitness
101: Meet An Extraordinary Yoga Studio Owner Who Doubled Her Monthly Revenue Within 8 Weeks of New Pricing and Sales Systems from 2017-04-04T08:30

In this episode you’ll learn: 

  • How personal tragedy helped Christina go after her passion in life
  • Why building a business is like building a fire! Listen
The Business of Boutique Fitness
100: {Epic Mindset Shifts} Am I really the only person who can make my clients happy? from 2017-03-30T08:30

In this episode you’ll learn:

  • What do you do when your clients only want you?
  • What happened when I realized I couldn’t sustain what I had built
  • How I c...

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The Business of Boutique Fitness
099: Building an Online Empire While You're Running A Brick and Mortar Fitness Studio Isn't Easy, but Michelle Laframboise is making it happen one Like at a time. from 2017-03-29T08:30

In this episode you’ll learn:

  • Learn how Michelle incorporates her athletic and nursing background into Pilates
  • How her biggest mistake actually led her to where she i...

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The Business of Boutique Fitness
098: I'm completely filled with clients [or I really want to be]! So, how do I keep growing? from 2017-03-28T08:30

In this episode you’ll learn:

  • How to calculate your capacity level
  • Why a long term package will better serve your sales
  • How to use referrals on a day-t...

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The Business of Boutique Fitness
097: {My Mantra for 2017} Don't Just Survive In The Downtimes…Thrive. from 2017-03-23T08:30

In this episode you’ll learn:

  • How the low points in life often determine our greatest purpose
  • Why I was trying to survive the low points, instead of thriving in them<...

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The Business of Boutique Fitness
096: Crash and Learn: Dominic Sinibaldi from 2017-03-22T08:30

In this episode you’ll learn:

  • Dominic was able to integrate an interactive storyline with education at historic sites!
  • How he saw the opportunity to take a project an...

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The Business of Boutique Fitness
095: Stop Being A Slave To Your Hourly Rate from 2017-03-21T08:30

In this episode you’ll learn:

  • How and when I knew it was time to reframe my way of charging for my services
  • Why setting a standard hourly rate is limiting your earnin...

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The Business of Boutique Fitness
094: Selena Soo Part Two from 2017-03-16T08:30

In this episode you’ll learn:

  • Identify what’s the right publicity for you and your business
  • What can guest posts do for you if you are a thought leader
  • Listen
The Business of Boutique Fitness
093: Crash and Learn: Amber McCue from 2017-03-15T08:30

In this episode you’ll learn:

  • Business mindsets and creative mindsets go hand in hand for a successful business
  • How systemizing will allow for major growth
  • ...

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The Business of Boutique Fitness
092: Selena Soo Part One from 2017-03-14T08:30

In this episode you’ll learn:

  • The difference between advertising and publicity
  • Why mindset held me back initially
  • How guest posts and podcasts intervie...

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The Business of Boutique Fitness
091: {Epic Mindset Shifts}: I’m Breaking Outta the Prison of Pinterest Perfectionism…Wanna Join Me? from 2017-03-09T09:30

In this episode you’ll learn:

  • How I fell into a “cult of comparison”
  • Why I restricted access to Facebook, Instagram and Pinterest
  • Why I write down my j...

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The Business of Boutique Fitness
090: Crash and Learn: Bottom Line CPA from 2017-03-08T09:30

In this episode you’ll learn:

  • How the tiniest decision can be such a life-changing move for your business
  • How Bottom Line is changing the conversation of accounting r...

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The Business of Boutique Fitness
089: To Franchise or Not To Franchise? That is the Question… from 2017-03-07T09:30

In this episode you’ll learn:

  • The difference between a product-based franchise and a people-based franchise
  • When having a franchise what will make or break your busin...

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The Business of Boutique Fitness
088: When Trust Is Broken, Can the Relationship Move Forward? from 2017-03-02T09:30

In this episode you’ll learn:

  • Why my employees “Why’s” have to match up with my own
  • How easily it is for employee infractions to spread across your team
  • Listen
The Business of Boutique Fitness
087: Crash and Learn: Liz Dialto from 2017-03-01T09:30

In this episode you’ll learn:

  • What femininity means to Liz
  • The difference between how the feminine and masculine function
  • How Liz was able to build int...

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The Business of Boutique Fitness
086: Here's Exactly What Installing The Wrong Technology At My Company Did {and what my must tech resources are] from 2017-02-28T09:30

In this episode you’ll learn:

  • Technology will not fix underlying staffing issues and new systems cannot fix ineffective communications
  • As a business owner, you have a...

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The Business of Boutique Fitness
085: A Low Cost Competitor is Killing Me…What Do I Do? {Part 2} from 2017-02-23T09:30

In this episode you’ll learn: 

  • The difference between yelling to the masses and whispering to your ideal client
  • How to design a luxury opt-in!
  • What is ...

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The Business of Boutique Fitness
084: Crash and Learn: Mike Kim from 2017-02-22T09:30

In this episode you’ll learn:

  • What is a “thought leader”?
  • What are the three parts that identify a personal brand?
  • Why it is important to not be so foc...

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The Business of Boutique Fitness
083: A Low Cost Competitor is Killing Me…What Do I Do? {Part 1} from 2017-02-21T09:30

Things you will learn in this episode:

  • How changing my mindset catapulted me into becoming a competition killer (and changed my business in a number of ways)
The Business of Boutique Fitness
082: {Epic Mindset Shifts] You Suck at Sales {And What To Do About It} from 2017-02-16T09:30

Things you will learn in this episode:

  • Why it is so important to educate your clients
  • Sales is NOT about being an epic persuader!
The Business of Boutique Fitness
081: Crash and Learn: Jess Larsen from 2017-02-15T09:30

In this episode you’ll learn:

  • How Jess first learned that he could be comfortable making a living by obtaining a degree OR he could be highly successful becoming an entrepreneur (if...

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The Business of Boutique Fitness
080: {Epic Mindset Shifts} My bills are always bigger than my revenue. How do I finally see a profit? from 2017-02-14T09:30

In this episode you’ll learn:

  • Why it is important to carve your pay checks from the earnings of your business
  • How I was able to identify the cuts that needed to be ma...

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The Business of Boutique Fitness
079: {Epic Mindset Shifts} This Is Why I Stopped Shopping For the Cheapest Leads and Started Embracing Higher Cost Marketing {With Way Bigger Returns} from 2017-02-09T09:30

In this episode you’ll learn:

  • Why I invested in higher priced marketing, instead of looking for the cheap deal!
  • How I was spending hundreds of thousands of dollars on...

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The Business of Boutique Fitness
078: Crash and Learn: Carrie McQuade from 2017-02-08T09:30

In this episode you’ll learn:

  • How Carrie started out with just a hair bow in a classroom
  • What the “Kindness Box” is and what it stands for
  • Why “No’s” a...

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The Business of Boutique Fitness
077: 20% of our Clients Bring in 80% of Our Income. This is exactly how I found our highest paying customers. from 2017-02-07T09:30

In this episode you’ll learn:

  • Why I work in a premium provider format (versus a lower price point service)
  • Why it is important to educate your clients on how you can ...

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The Business of Boutique Fitness
076: {Epic Mindset Shifts} How to Stop Assuming Your Clients Can't Afford Your Services and Start Embracing Your Value from 2017-02-02T09:30

In this episode you’ll learn:

  • How I own my value
  • How to stand by your higher prices
  • How fear and nervousness stop you from owning you value (and what y...

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The Business of Boutique Fitness
075: Crash and Learn: Jamal Miller from 2017-02-01T09:30

In this episode you’ll learn:

  • Popularity does not equal profit - learn to leverage!
  • Jamal focused on money and it made him lose his sense of direction
  • How he reali...

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The Business of Boutique Fitness
074: 5 Surveys That Will Drive Your Sales Up, Write Your Marketing Copy For You and Save You10's of Thousands of Dollars in Creating The Perfect Product from 2017-01-31T09:30

In this episode you’ll learn:

  • Peoples’ perspectives on certain things can vary, and this year is the year of the survey!
  • Surveys are not just for negative feedback ab...

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The Business of Boutique Fitness
073: {Epic Mindset Shifts} Leaving Perfectionism In Your Wake from 2017-01-26T09:30

In this episode you’ll learn:

  • You don’t have to get it perfect!
  • You are the one with the highest expectations
  • “Perfect” doesn’t exist
  • Yo...

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The Business of Boutique Fitness
072: Crash and Learn: Suzanne Dibble from 2017-01-25T09:30

In this episode you’ll learn:

  • How was Suzanne able to leverage her expertise to develop a career that fit her life
  • The way she embraced her real love...

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The Business of Boutique Fitness
071: From Blog to Book: Turning Your Blog Into An Entrepreneurial Building Block from 2017-01-24T09:30

In this episode you’ll learn:

  • How Gretchen started a blog for personal reasons and ended up where she is today!
  • Starting out, your business doesn’t require state of t...

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The Business of Boutique Fitness
070: How I Stopped Wearing The People Pleaser Name and Started Taking Hold of My Business and Life from 2017-01-19T09:30

In this episode you’ll learn:

  • How we carry the name that was given to us in to our adulthood (and how this can hold us back)
  • The way we can rewrite the names that we ...

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The Business of Boutique Fitness
069: Crash and Learn: Rob Masri from 2017-01-18T09:30

In this episode you’ll learn:

  • Perception is reality - what you tell the market, the market believes!
  • Never be afraid to talk to potential customers and get the data
  • Listen
The Business of Boutique Fitness
068: When Cancer Comes Calling: Being the CEO When Tragedy Hits Home from 2017-01-17T09:00

In this episode you’ll learn:

 

  • How to communicate to your staff when personal tragedies are occurring
  • How opportunity can come from tragedy
  • Why...

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The Business of Boutique Fitness
067: {Best of} You Will Encounter These 4 Objections...Here's How You Answer Them from 2017-01-12T09:30

In the latest of our “Best Of” episodes, we take a closer look at objections. Objections are only questions, and they don’t always mean, “No!” What’s the best way to handle them and how will imp...

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The Business of Boutique Fitness
066: Crash and Learn: Melissa Ramos from 2017-01-11T09:30

In this episode, you’ll learn:

  • What exactly is “Faith over Fear?”
  • The difference between fulfillment and being successful
  • How your body can tell you wh...

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The Business of Boutique Fitness
065: {Best of} Don't Go Into 2017 Clueless: 5 Steps to Take Your Business Exactly Where you Want to Go. from 2017-01-10T09:30

In this “Best Of” episode we’re joined by Amber McCue. Amber is the founder of NiceOps and a business operations expert, and she shares how you can do what you love AND follow the money, how you...

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The Business of Boutique Fitness
064: [Best of] 6 Ways We're Using Email Marketing To Rapidly Grow Our Company from 2017-01-05T09:30

In this “Best Of” episode, we’re looking at the ways we use email marketing to rapidly grow our company. Automated systems, funnels, surveys and more – it’s all covered here!

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The Business of Boutique Fitness
063: Crash and Learn: Lise Kuecker from 2017-01-04T09:30

In this episode, you’ll learn:

•  My most troubled times when starting my first business

• Why you have to listen to your body and keep yourself healthy (both physicall...

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The Business of Boutique Fitness
062: {Best of} What is a marketing funnel and how on earth do I use it? from 2017-01-03T09:30

We kick off 2017 with another of the “Best Of” series, and today we’re talking all about marketing funnels: what exactly they are, why you need them in your business and how you can implement th...

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The Business of Boutique Fitness
061: {Best of} 3 Ways To Answer My Least Favorite Question: How Much Do You Cost? from 2016-12-29T09:30

We’ve been moving through the best of the best episodes of this year, and I have to say that it was no surprise to me when this one jumped to the very top of the list. The fact of the matter is,...

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The Business of Boutique Fitness
060: Crash and Learn: Maghon Taylor from 2016-12-28T09:30

In this episode, you’ll learn: 

  • Why Maghon’s mother spelled her name the way it is
  • Maghon’s true mission since beginning her business
The Business of Boutique Fitness
059: {Best of} The 7 Compensation Plans We Use For Our Team Members from 2016-12-27T09:30

We are right in the middle of our “Best Of” series, and I am so excited to reshare this episode with you! One of the biggest questions I get: I’m ready to expand my team, but I have no idea how ...

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The Business of Boutique Fitness
058: {Best of} How I Cracked the Half Million Dollar Mark in our First 9 Months of Business from 2016-12-22T09:30

We’re in the middle of our “Best Of” series, and this episode is one that created a ton of interest. In this show we broke down the first 9 months of our newest business, and its trajectory to o...

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The Business of Boutique Fitness
057: Crash and Learn: Rick Mulready from 2016-12-21T09:30

In this episode, you’ll learn:

  • How beneficial a coach was to Rick’s business
  • What was Rick’s biggest turning point this year?
  • Identify...

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The Business of Boutique Fitness
056: {Best Of} How I Built A Milliion Dollar Business Working Less Than 20 Hours a Week from 2016-12-20T09:30

I am so excited you’re joining me for a “Best Of” episode, where you’re going to be getting access to the biggest shows of the past few months. Today’s episode was one that we probably heard the...

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The Business of Boutique Fitness
055: The #1 Exercise I Do To Create Dramatic Possibility Shifts For The New Year from 2016-12-15T09:30

Today, we’re breaking down an exercise that is changing the way I’m building my path for 2017!

LINKS: 

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The Business of Boutique Fitness
054: Crash and Learn: Lise Kuecker from 2016-12-14T09:30

In this episode, you’ll learn: 

  • What is “hope marketing”?

  • Why I used a trifold approach for my promotion

  • How I was able to create a tradi...

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The Business of Boutique Fitness
053: Want To Build a Long Lasting Relationship With Your Customer? Use These Communication Rules. from 2016-12-13T09:30

In this episode, you’ll learn:

  • What is strategic communication?

  • The different types of customers you have

  • Why different ...

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The Business of Boutique Fitness
052: The #1 Reason Most Facebook Ads Fail from 2016-12-08T09:30

In this episode, you’ll learn:

• What is the definition of a landing page?

• The reasons why you shouldn’t use your home page as your landing page

• How to use headlines, su...

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The Business of Boutique Fitness
051: Crash&Learn: Zach Spuckler from 2016-12-07T09:30

In this episode, you’ll learn:

  • How Zach became an entrepreneur at the age of 13!
  • Why you don’t want cheap leads
  • Learn what his first major crash and le...

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The Business of Boutique Fitness
050: 4 Ways To Stop The "It's Too Expensive" Objection From Ever Happening from 2016-12-06T09:30

In this episode, you’ll learn:

  • Why money is ALWAYS the biggest objection
  • Why I define pricing within my initial marketing material
  • Why price points do ...

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The Business of Boutique Fitness
049: Six Missed Opportunities of 2016 {and How To Make Them Happen in 2017} from 2016-12-01T09:30

In this episode, you’ll learn: 

  • Missed opportunities are the closest thing to a “sure hypothesis” (hear why)…
  • Email marketing isn’t dead, and is an extremely pow...

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The Business of Boutique Fitness
048: Crash&Learn: Erin Haag from 2016-11-30T09:30

In this episode, you’ll learn:

  • How Erin was able to overcome the largest obstacle in her business
  • What Erin did to move away from only trading her time for money
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The Business of Boutique Fitness
047: Meet My Secret Weapon from 2016-11-28T09:30

In this episode, you’ll learn:

  • How Todd Herman's program had an epic effect on my 2016!
  • Why Todd likes pushing people through major comfort zones
The Business of Boutique Fitness
046: Ten Things I'm Grateful For In 2016 from 2016-11-24T09:30

In this episode, you’ll learn that I’m grateful for:

  • Friends and family
  • Opportunities in life and in business
  • Mentors that have helped...

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The Business of Boutique Fitness
045: Crash&Learn: Trivinia Barber from 2016-11-23T09:30

In this episode, you’ll learn:

  • What are virtual assistants capable of doing?
  • Why virtual assistants is an industry and not a position
  • How to overcome y...

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The Business of Boutique Fitness
044: If You're Not Speaking to These Four Personality Types, You Haven't Maximized Your Marketing from 2016-11-22T09:30

In this episode, you’ll learn:

  • The four different personality types to market to, and their unique buying characteristics
  • How knowing who you’re selling too will...

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The Business of Boutique Fitness
043: Referrals Done Right: Skip The Sleaze and Learn How We Turn Every Client Into Three More from 2016-11-17T09:30

In this episode, you’ll learn: 

  • How one client can turn into four with referrals!
  • Why referrals are the warmest lead you can get
  • Why so some people thi...

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The Business of Boutique Fitness
042: Crash and Learn: Myken Daeda from 2016-11-16T09:30

In this episode, you’ll learn:

  • Why Myken left a six-figure position in corporate America
  • The challenges that exist for an off-site owner
  • How your legac...

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The Business of Boutique Fitness
041: A Look Back at 2016 {And What’s Ahead for 2017} from 2016-11-15T09:30

In this episode, you’ll learn: 

  • How my journey lead me to my purpose
  • What do you want to leave as you legacy?
  • The importance of listening to the market...

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The Business of Boutique Fitness
040: Should I Hire An Employee, An Independent Contractor Or A Freelancer? from 2016-11-10T09:30

In this episode, you’ll learn:

  • How the IRS defines “employee” and “independent contractor”
  • What are the “common law” rules of an employee?
  • About e...

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The Business of Boutique Fitness
039: Crash and Learn: Racheal Cook from 2016-11-09T09:30

In this episode, you’ll learn:

  • How and why Racheal was able to transition from traditional corporate America to entrepreneurship
  • The importance of calculating employe...

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The Business of Boutique Fitness
038: A Deep Dive Into Building A Thriving Non-Profit In Less Than One Year from 2016-11-08T09:30

In this episode, you’ll learn: 

  • What is Guardian Group?
  • How the skills sets used in Special Ops relates to the skills needed in the human trafficking industry in the ...

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The Business of Boutique Fitness
037: What $72,315 of Facebook Ad Spend Has Taught Me from 2016-11-03T08:30

In this episode, you’ll learn:

  • The difference between Facebook ads and other advertising media
  • What are the four components to a successful Facebook marketing funnel?...

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The Business of Boutique Fitness
036: Crash and Learn: Taylor Elliott from 2016-11-02T08:30

In this episode, you’ll learn:

  • What Taylor means by her business being "joyful and joy-filled"
  • How she provides motivation to her clients
  • How a part-ti...

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The Business of Boutique Fitness
035: 5 Steps to Add 1K A Month To Your Bottomline from 2016-11-01T08:30

In this episode, you’ll learn:

  • How to list your strengths and add value to them
  • How to determine your average client monthly value
  • Learn about psycholo...

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The Business of Boutique Fitness
034: Way To Wealth: Purchasing Your Next Property from 2016-10-27T08:30

In this episode, you’ll learn:

• Why your home must be viewed as an asset (be weary of the emotional attachment you have with your home)!

• Why and when renting becomes a better op...

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The Business of Boutique Fitness
033: Crash and Learn: Deryck Cheney from 2016-10-26T08:30

In this episode, you’ll learn:

• What is “compareitis”?

• Why our country is in overwhelm

• How mindset and mortgages work together

• Hear Deryck’s personal crash and...

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The Business of Boutique Fitness
032: You Will Encounter These Four Objections....Here's How You Answer Them from 2016-10-25T08:30

In this episode, you’ll learn:

  • Objections are only questions

  • Objections do not always mean “No”

  • This is the best way to handle time objec...

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The Business of Boutique Fitness
031: Don't Go Into 2017 Clueless: 5 Step...To Take Your Business Exactly Where You Want To Go from 2016-10-20T08:30

In this episode, you’ll learn:

  • Do what you love AND follow the money
  • Learn how setting goals and milestones pushes you forward
  • Why scenario testing hel...

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The Business of Boutique Fitness
030: Crash and Learn: Jimmy Hays Nelson from 2016-10-19T08:30

In this episode, you’ll learn:

  • Stepping out of your comfort zone is always taking a step forward
  • How quickly a dark or negative place can translate to success and ful...

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The Business of Boutique Fitness
029: A Case Study in Raising Your Prices (And Tripling Your Average Client Monthly Value in 4 Weeks) from 2016-10-18T08:30

In this episode, you’ll learn: 

  • Why potential clients tend to look at your highest price and then compare your other price points to that
  • What is a reasonable ti...

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The Business of Boutique Fitness
028: From Single Sessions To Recurring Revenue from 2016-10-13T08:30

In this episode, you’ll learn:

  • What are the two major models for service-based businesses
  • How important recurring revenue is to financial freedom
  • Why s...

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The Business of Boutique Fitness
027: Crash and Learn: Jeff Tiegs from 2016-10-12T08:30

In this episode, you’ll learn:

  • How you can go into a battlefield with an idea of what success means and come out with a completely different definition
  • That admiring ...

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The Business of Boutique Fitness
026: 6 Ways We're Using Email Marketing To Rapidly Grow Our Company from 2016-10-11T08:30

In this episode, you’ll learn:

  • What tagging and segmentation strategies are and how they differ

  • Tips on automated email systems and software

  • ...

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The Business of Boutique Fitness
025: 7 Lessons {and 1 Major Mistake} From a 60K+ Challenge from 2016-10-06T08:30

In this episode, you’ll learn:

  • The importance of being clear with the purpose of your challenge
  • How to make your potential clients feel more comfortable ane less inti...

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The Business of Boutique Fitness
024: Crash and Learn: Rachel Luna from 2016-10-05T08:30

In this episode, you’ll learn:

  • How to dream and think like an entrepreneur

  • How to take your thoughts and turn them into the actions of an entrepreneur
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The Business of Boutique Fitness
023: The 8 Questions You Need to Ask Before Starting Your Next Challenge from 2016-10-04T08:30

In this episode, you’ll learn:

  • How to maximize your business in the months of historically lower revenue
  • Why challenges are a great way for potential clients to get t...

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The Business of Boutique Fitness
022: 7 Mindset Shifts You've Gotta Make to Build an Epic Empire from 2016-09-29T08:30

In this episode, you’ll learn:

  • That sometimes not accepting help can be a fatal flaw
  • The importance of recognizing menial tasks that do not directly move your busines...

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The Business of Boutique Fitness
021: Crash and Learn: Melissa Burkheimer from 2016-09-28T08:30

In this episode, you’ll learn:

  • How Melissa overcame challenges as a young mom finishing school and deciding how to develop her career
  • That she was able to trans...

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The Business of Boutique Fitness
020: What's a marketing funnel and how on earth do I use it? from 2016-09-27T08:30

In this episode, you’ll learn:

  • What are funnels and what are the different types of them?
  • The different ways to layer funnels
  • The difference betwe...

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The Business of Boutique Fitness
019: How We've Turned Corporate Philanthropy Into The Backbone Of Our Business from 2016-09-22T08:30

In this episode, you’ll learn:

  • The importance of giving back to your community and how to balance giving and receiving
  • Reasons why you need to put your own “oxygen ma...

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The Business of Boutique Fitness
018: Crash and Learn: Jasmine Star from 2016-09-21T08:30

In this episode, you’ll learn:

  • Go for your dream, but having an alternative plan where other opportunities can flow in is important
  • How to use those other opport...

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The Business of Boutique Fitness
017: Must Have Metrics from 2016-09-20T08:30

In this episode, you’ll learn:

  • What exactly is a “metric”, and how it will show you how well your business is really doing
     
  • There are 6 most important metrics that I...

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The Business of Boutique Fitness
016: 2 Ways To Answer My Least Favorite Question: How Much Do You Cost? from 2016-09-15T08:30

In this episode, you’ll learn:

  • How to re-direct the conversation from price to value
  • Why you need to own your price point instead of trying to justify it
  • What is t...

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The Business of Boutique Fitness
015: Crash and Learn: Patty Palmer from 2016-09-14T08:30

In this episode, you’ll learn:

  • How failure is the only thing that forces you to grow
  • The importance of a strong positive mindset that allows you to accept your failures and...

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The Business of Boutique Fitness
014: How do I finance my startup, launch, renovation, move, or other way to better my business? from 2016-09-13T17:15:19

In this episode, you’ll learn:

  • More about the loans process and why credit cards are not the best way to go
  • What is a confused interest rate, and how...

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The Business of Boutique Fitness
013: How do I pay my team {so I can actually make a profit}? from 2016-09-08T08:30

In this episode, you’ll learn:

  • How my first hire was a gamble, but necessary for the overall growth of the company
  • There are 7 major types of compensation plans you c...

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The Business of Boutique Fitness
012: Crash and Learn: Alia Khan from 2016-09-07T08:30

In this episode, you’ll learn:

  • The importance of safety nets
  • The difference between being comfortable and being happy
  • How to live a fully expressed lif...

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The Business of Boutique Fitness
011: The When, Who and What to Do of Hiring Your Dream Team from 2016-09-06T08:30

In this episode, you’ll learn:

  • How to build a team and define your strategies
  • Why hiring is necessary for the growth of your business
  • What are the diff...

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The Business of Boutique Fitness
010: 5 Launch Lessons {and 2 major mistakes} from a $294,000 Launch from 2016-09-01T08:30

In this episode, you’ll learn:

  • The definition and importance of “unpacking” after a launch
  • Why it is important to follow up your launches with promos and webinars
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The Business of Boutique Fitness
009: Crash and Learn: Jenna Kutcher from 2016-08-31T08:30

In this episode, you’ll learn:

  • How Jenna turned a $300 investment into a successful business for herself
  • How to learn to leverage what you have in assets for you...

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The Business of Boutique Fitness
008: 3 Ways You Need To Use Google Ads For Your Business Today from 2016-08-30T08:30

In this episode, you’ll learn:

  • How to use Google search engine to bring up a query of related search terms that can be used in creating content to build traffic
The Business of Boutique Fitness
007: The Good, The Bad and The Ugly of our First 9 Months {and first 500K} from 2016-08-25T08:30

In this episode, you’ll learn:

  • How building a foundation for your business starts long before you open the doors to your first clients
  • My pre-business phase fell...

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The Business of Boutique Fitness
006: Crash and Learn: James Wedmore from 2016-08-24T08:30

In this episode, you’ll learn: 

  • How James started his very first business and then jumped into an online video training business (that evolved into different sectors)
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The Business of Boutique Fitness
005: 5 Steps to Planning a $104,000 Sale from 2016-08-23T08:30

In this episode, you’ll learn: 

  • How to pull customers in the door using scarcity without feeling sleazy. Scarcity is the #1 reason people buy so you better use it!
The Business of Boutique Fitness
004: Crash and Learn: Lise Kuecker from 2016-08-11T22:01:02

In this episode, you’ll learn:

• What mindset shifts you need to make happen when you start a business. This isn’t woo woo stuff. There are truly blocks around success, failure, - you nam...

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The Business of Boutique Fitness
003: Why You Should Never Start With a Business Plan from 2016-08-11T21:58:24

In this episode, you’ll learn:

• Who my number 1 role model is and why her sacrifices for her business inspire me more than anything else. Sacrifices aren’t a bad thing because they can l...

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The Business of Boutique Fitness
002: The Way to Wealth: Building a Business Asset from 2016-08-11T21:55:35

In this episode, you’ll learn:

• Why wealth doesn’t have to be scary {or your top priority}. There are so many ways to be fulfilled in a business and money is just one of them.

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The Business of Boutique Fitness
001: The Who, What and Why Behind This Podcast from 2016-08-11T21:50:51

In this episode you’ll learn:

• How my businesses have generated millions of dollars and taught me so many lessons. This podcast is where I get to share all the details about my journey o...

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